MODERN ENTERTAINING PLAYFUL

Rebranding Potential

Vogue is a well-known magazine brand. Its spin-off concentrating on teenagers didn’t catch up well with the mobile generation. The brand can take more advantage of their online access to individuals and make most of it. The brand should take advantage of the digital and social media platforms to connect with the younger audience.

Future Possibilities

The brand has expanded its audience age group for under 17 to up until 24. They have also added categories like politics and current affairs to be more relevant. I think they can indulge into more such categories and expand the deliverables.

Brand Soul

The young person’s guide to conquering (and saving) the world. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment.

Timeline

Teen Vogue First Cover

Teen Vogue was established in 2003 as a spinoff of Vogue and led by former Vogue beauty director Amy Astley under the guidance of Anna Wintour with Gina Sanders as founding publisher.

Rising Social Media

By the 2010s social media applications such as Instagram and Snapchat created a proliferous influencer culture 4 that teen magazines struggled to keep up with.

Declining Sales

Teen Vogue suffered from the same sales decline that hit all teen fashion magazines in the new millennium. Its single-copy sales dropped 50 percent in the first six months of 2016.

Popularity

Beginning in 2008

Teen Vogue caught up with CosmoGirl, and other teen magazines with circulation consistently above one million despite a slow decrease in full-page advertisements.

Reorganization

In May 2016, Elaine Welteroth was appointed as editor, replacing Astley. Her appointment came as part of a new leadership team in which she would work closely with digital editorial director Phillip Picardi and creative director Marie Suter.

Focus Shift

There has made a shift in the magazine to increase its focus on social issues and politics, causing a corresponding growth in web traffic. The politics section has surpassed the entertainment section as the site’s most-read section.

Format Change

On November 2, 2017, it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.

Evolution

There was a spectacular digital growth of Teen Vogue in a radically different direction to traditional teenage magazines. Focusing on politics, activism and feminism, it has developed a reputation for high-quality journalism while recruiting millions of socially-conscious, educated readers.

RE-DESIGN

Teen Vogue wants to expand in order to be more accessible and be portrayed as a brand that is educates the audience to not just be superficial , instead look after an overall well-being.

Brand Grids Present