TOOL S YOU NEED

At Pacific Private Money, we strive to provide best-in-class alternative financing solutions for real estate transactions. Our team of experienced professional has built and earns a reputation for transparency, speed, and reliability.

Whether you are a self-employed borrower with a seasoning of funds and reserves issue, a real estate professional trying to provide their client with all the options available to them, or a mortgage broker who wants smart funding to achieve their client's goals, private money is a great tool that gives the borrower lending luxuries such as the ability to make cash-like o ers.

By Mark Dewyea, Contributing Writer

for Originate

Report

By Mark Dewyea,

Contributing

By Mark Dewyea,

Originate

Contributing Writer for Originate Report

By Charles Peckman,

Contributing Writer for Originate Report

By Charles Peckman,

By Charles Peckman,

Contributing Writer for Originate Report

By Shaylee Henning, AAPL

By Anthony Geraci, Esq., Geraci

Partner and CEO

Geraci LLP

ANTHONY GERACI a.geraci@geracillp.com

Senior Vice President, Marketing

LESLEY BOYD l.boyd@geracillp.com

Creative Director

LYNDA HIGHT l.hight@geracillp.com

CONTRIBUTORS

Shaylee Henning • Anthony Geraci, Esq.

Andrew Pollock • Rocky Butani

Charles Peckman • Mark Dewyea

Welcome

“Progress is impossible without change, and those who cannot change their minds cannot change anything." – George Bernard Shaw

I think it was Einstein who once said, and I am paraphrasing, “insanity is doing the same thing over and over again and expecting different results”. In the business world, continuing down a path without adapting and changing is going to leave you in the dust. This month, our spotlight shines brightly on those that have forged a new path using innovation and an entrepreneurial spirit to address the changing landscape of the private lending industry.

Innovation is a crucial aspect of progress and growth as it drives advancements in technology and customer service across industries. Innovative approaches to underwriting, risk assessment, and loan servicing have enabled private lenders to stay ahead of the curve and offer more personalized solutions to borrowers. In addition, new technologies have made it possible to streamline the lending process, reducing costs and increasing efficiency. In this issue, we will explore the importance of innovation and its impact through highlighting some of the most groundbreaking and inspiring examples of innovation in action.

This month’s cover story, FUTURES Financial, has combined innovation with a strong organizational identity. The culture is built around the foundational concept of impact with a collective buy-in from their entire team that strives to strike the perfect balance of technology integration and personalized attention to customers, which is unique in the marketplace. Intentionality reigns throughout the firm where, together, they ensure the success of their clients by providing well-defined strategies, adequate risk hedging, and vetting of exit strategies. Make sure to read this month’s cover story to learn more about the innovative lending firm that is FUTURES Financial, the brainchild created from the partnership between industry veterans, Kendra Rommel and David Rosenberg.

President, Pacific Private Money

At Originate Report, we are gearing up for our annual Women in Real Estate edition, the issue that focuses on the remarkable women who are shaping our industry. Do you know someone we should highlight? We’d love for you to #shareyourstory with us. Contact us to find out how: submissions@originate.report.

Till Next Time…