Ruby Cup Impact Report 2022-23

Impact report 2022-2023 © BeArtsy / Ruby Cup NGO Partner

14 years of impact No numbers without stories, no stories without numbers.

Ruby Cups donated 2012-2023

147,438 Kilos of plastic waste saved by our donations

7,371,900 Kilos of CO2 saved by our donations

7,814,214 Adoption rate

82%

‘Feeling of freedom and independence.’

Most common user feedback

What makes us different?

© Join For Joy / Ruby Cup NGO Partner We have identified three key elements in our fight against period poverty Access to and ongoing support with safe menstrual care products

Comprehensive, empowe that helps destigmatize m

A Ruby Cup is more than a convenient way for you to manage your period. It’s a guarantee that someone, somewhere in the world, will be able to do the same.

With this Impact Report, we’d like to show you how we go beyond our Buy One, Give One promise to make sure nobody is held back by their period.

This is our vision and our main driver as a social enterprise.

With the help of a network of locally-based partner organizations, we have been tackling the challenges of period poverty. We’ve become the world’s leading donor of menstrual cups, with more than ten years of experience and over 150,000 cups donated.

Access to water and other WASH (Water, Sanitation and Hygiene) infrastructure Impact Report

ering period education menstruation

Our locally-based partners We rely on our locally-based partners for their expertise and their knowledge of the specific cultures, systems and challenges of the regions they are operating in.their expertise and their knowledge the regions they are operating in.

These organizations are key to the success and sustainability of our social impact work - and as such, we know that vetting and supporting them is an essential part of our operation.

When we find - or are made aware of - an organization that we consider cooperating with, we first do our research to figure out whether our values are aligned.

Part of that is done by having our prospective partners study our sustainability manifesto and fill in a partnership questionnaire.

If it’s a match, we proceed to the next phase. This usually involves meeting and training the trainers that will be administering educational workshops and handing out the donated menstrual cups.

They receive and distribute their first batch of Ruby Cups and evaluate their progress and success. Based on this evaluation, we decide whether to continue our cooperation.

How we give

STEP 1

A customer buys a cup and we match it with another cup to be donated to one of our locally based partners.

STEP 4

Supportive follow-ups and ongoing evaluation are carried out after 6-7 weeks and 6 months, to help with doubts and

questions.

STEP 2

Our partners receive a shipment of cups for their needs.

We ship donations in batches to reduce

carbon emissions.

STEP 3

Our partners distribute the cups with an educational workshop.

We have produced a detailed menstrual health and cup training toolkit.

STEP 5

Partners must produce a report after 6-12 months with learnings and uptake rates.

Succesful programs have an average uptake rate of 80%.

Impact Report

Our partners in 2022 and 2023 1

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10

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11

7

3 4

1- Bloody Good Period – UK 2- BeArtsy – Nepal 3- PSI Malawi – Malawi 4- Ufulu Malawi – Malawi 5- Womena - Uganda 6- Golden Girls – Kenya 7- Welthungerhilfe – Uganda 8- Ditch the Rag – UK 9- Oficina Jove de la Terra Alta – Spain 10- Irise.org – UK 11- Welthungerhilfe – South Sudan 12- Join For Joy – Malawi

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5

12

3

6

Strengthening Global Partnerships

Cups donated 2022-2023

Adoption rate

8,113

82%

In 2022 and 2023 we further developed our partnership with global organisations such as Welthungerhilfe (both in Uganda and South Sudan) and PSI in Malawi, and launched new wonderful collaboration Join for Joy, who has distributed thousands of cups in Zambia and Malawi.

“Before I got the cup, I used old rags of fabric. I was ashamed, but now I feel comfortable and clean during my period” Join For Joy program participant

©

Join For Joy / Ruby Cup NGO Partner

Flow Freedom: Ruby Cup’s First Line of Period Underwear

In 2023, we expanded our range of sustainable menstrual products with the launch of Flow Freedom period underwear, marking an exciting next step in our mission to offer accessible, planet‐friendly period care.

Flow Freedom was designed for comfort, confidence, and protection, especially on heavy flow days. These period panties feature advanced, built‐in absorbent layers that hold the equivalent of up to three super tampons, allowing people to move through their day (or night) without worry.

Beyond high performance, the underwear is reusable, washable, and made to last up to five years, reducing reliance on single-use products and lowering environmental impact.

One pair, used as part of your period care routine, can save up to 75 kgs of plastic, the equivalent of 20,000 plastic bags. They are crafted from OEKO‐TEX®‐certified materials, rigorously tested for safety and comfort.

We are proud to be inclusive in sizing, offering Flow Freedom in sizes XS to 4XL, so that more people can experience comfortable and reliable period protection.

This launch also deepened Ruby Cup’s social impact. For every pair of Flow Freedom underwear sold, 2% of revenue is donated to support the Learning Centre nursery in Kisumu, Kenya, in partnership with the Golden Girls Foundation.

The Learning Centre

In 2013, we partnered with the Golden Girls Foundation to support girls from underprivileged communities in Kenya. What began as a mission to distribute menstrual cups and provide menstrual health education in Nairobi soon expanded to Masogo village in Kisumu, where our collaboration helped establish a Learning Centre to nurture children and strengthen families.

The Learning Centre was built with the belief that education and early support are foundational to breaking cycles of poverty and enabling long‐term opportunity.

From its early days, the Centre has become more than a classroom, it’s a place where children thrive, mothers find support, and community bonds grow stronger.

Today, the Centre:

O C c e a

Supports 200+ children with early childhood education and care.

Employs 20 local women as teachers, mentors, and role models, creating stable employment and fostering community leadership.

Provides a safe, empowering space for kids to learn, play, and grow, while also giving working mothers peace of mind knowing their children are cared for in a nurturing environment.

Our partnership goes beyond funding bricks and mortar. Through ongoing support, the Centre offers quality early education, healthy routines, and community connection, helping children develop the confidence and skills they need to succeed. At the same time, employing local women as educators and mentors reinforces economic empowerment and strengthens community resilience.

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