14 years of impact
No numbers without stories, no stories without numbers.
years of impact
numbers without stories, stories without numbers.
What makes us different?
© Join For Joy / Ruby Cup NGO Partner
We have identified three key elements in our fight against period poverty
Access to and ongoing support with safe menstrual care products
Comprehensive, empowering that helps destigmatize menstruation
makes us different?
A Ruby Cup is more guarantee that someone, With this Impact Report, One, Give One promise This is our vision and
With the help of a network tackling the challenges menstrual cups, with
identified three key elements in our fight against period poverty and ongoing support menstrual care products
Comprehensive, empowering period education that helps destigmatize menstruation
Ruby Cup NGO Partner
Our locally-based partners
We rely on our locally-based partners for their expertise and their knowledge of the specific cultures, systems and challenges of the regions they are operating in.their expertise and their knowledge the regions they are operating in.
These organizations are key to the success and sustainability of our social impact work - and as such, we know that vetting and supporting them is an essential part of our operation.
When we find - or are made aware of - an organization that we consider cooperating with, we first do our research to figure out whether our values are aligned.
Part of that is done by having our prospective partners study our sustainability manifesto and fill in a partnership questionnaire.
If it’s a match, we proceed to the next phase. This usually involves meeting and training the trainers that will be administering educational workshops and handing out the donated menstrual cups.
They receive and distribute their first batch of Ruby Cups and evaluate their progress and success. Based on this evaluation, we decide whether to continue our cooperation.
locally-based partners How we
locally-based partners for their knowledge of the systems and challenges are operating in.their knowledge the regions in.
organizations are key to the sustainability of our social as such, we know that supporting them is an our operation.
are made aware of - an we consider cooperating research to figure out are aligned.
by having our partners study our manifesto and fill in a questionnaire.
If it’s a match, we proceed to the next phase. This usually involves meeting and training the trainers that will be administering educational workshops and handing out the donated menstrual cups.
They receive and distribute their first batch of Ruby Cups and evaluate their progress and success. Based on this evaluation, we decide whether to continue our cooperation.
STEP 1
A customer buys cup and we match it with another cup to be donated to one of our locally based partners.
STEP 4
Supportive follow-ups and ongoing evaluation are carried out 6-7 weeks and 6 months, to help doubts and questions.
Strengthening Global Partnerships
Cups donated 2022-2023
8,113 Adoption rate 82%
In 2022 and 2023 we further developed our partnership with global organisations such as Welthungerhilfe (both in Uganda and South Sudan) and PSI in Malawi, and launched new wonderful collaboration Join for Joy, who has distributed thousands of cups in Zambia and Malawi.
“Before I got the cup, I used old rags of fabric. I was ashamed, but now I feel comfortable and clean during my period”
For Joy program participant
Strengthening Global Partnerships
donated 2022-2023 Adoption rate 82%
we further developed our partnership with global organisations Welthungerhilfe (both in Uganda and South Sudan) and PSI in Malawi, new wonderful collaboration Join for Joy, who has distributed cups in Zambia and Malawi.
got the
cup, I used old rags of was ashamed, but now I feel
comfortable and clean during
participant
my period”
Flow Freedom: Ruby Cup’s First Line of Period Underwear
Freedom: Cup’s First Line Period Underwear
In 2023, we expanded Flow Freedom period accessible, planet‐friendly
Flow Freedom was designed heavy flow days. These hold the equivalent of their day (or night) without
Beyond high performance, five years, reducing One pair, used as part equivalent of 20,000 materials, rigorously
We are proud to be more people can experience
This launch also deepened underwear sold, 2% Kisumu, Kenya, in partnership
The Learning Centre
In 2013, we partnered with the Golden Girls Foundation to support girls from underprivileged communities in Kenya. What began as a mission to distribute menstrual cups and provide menstrual health education in Nairobi soon expanded to Masogo village in Kisumu, where our collaboration helped establish a Learning Centre to nurture children and strengthen families.
The Learning Centre was built with the belief that education and early support are foundational to breaking cycles of poverty and enabling long‐term opportunity.
From its early days, the Centre has become more than a classroom, it’s a place where children thrive, mothers find support, and community bonds grow stronger. Today, the Centre:
Learning Centre
partnered with the Golden Girls Foundation to support girls from communities in Kenya. What began as a mission to distribute menstrual menstrual health education in Nairobi soon expanded to Masogo where our collaboration helped establish a Learning Centre to nurture strengthen families.
was built with the belief that education and early support are breaking cycles of poverty and enabling long‐term opportunity.
the Centre has become more than a classroom, it’s a place where mothers find support, and community bonds grow stronger.
Supports 200+ children
Employs 20 local women employment and fostering Provides a safe, empowering working mothers peace environment.
Our partnership goes beyond Centre offers quality early children develop the confidence employing local women and strengthens community
