November 2018 New Business League-US

Page 1

2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Nov 2018

1

RANK THIS MONTH

RANK LAST MONTH

1

1

Goodby Silverstein & Partners

2

2

Leo Burnett

3

4

R/GA

4

3

Saatchi & Saatchi

5

5

Wieden & Kennedy

6

6

McCann WorldGroup

7

7

VMLY&R

8

10

MXM

9

8

MullenLowe Group

10

9

11

31

12

AGENCY

RECENT WINS Pepsi US, BMW US, Liberty Mutual US Wingstop Inc. US, Samsung Electronics visual display Global Home Depot Décor US, GeorgiaPacific Quilted Northern US, Academy of Motion Pictures US, Ally Financial US Digital

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

107.3

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

107.3

8

56.4

Philadelphia Crm Cheese

54.4

4

58.7

NFL Network US Project

53.7

45

49.0

49.0

4

34.0

34.0

5

32.4

22

32.6

32.3

18

20.0

20.0

16

Edgewell Global, Cabify Global, Bahlsen Global

19.6

19.6

3

GSD&M

Pizza Hut US, Jack Link's US, Harry's shave care US

24.3

John Deere

19.5

3

Grey Group

Sheraton Hotels & Resorts US, McCormick & Co. US, Bose Global, P&G Fabric Care N. America

51.9

The National Football League US

18.9

20

11=

The Martin Agency

Buffalo Wild Wings US, Wizards of the Coast US, Kohl’s US, Sling TV US, Lidl US Project

18.0

18.0

6

13

11=

TBWA

17.5

7

14

14

FCB

17.2

17.2

13

15

13

Eleven

16.9

16.9

14

16=

16=

EP & Co

14.3

14.3

2

16=

16=

BBDO

14.3

11

18

18

Beyond

12.2

14

19

19

Anomaly

12.0

3

20

20

J Walter Thompson

11.3

42

Jan-Nov 2018:

627.1

508

Jan-Nov 2017:

661.7

656

YoY Comparison:

-5.2%

-22.6%

Atlantis US, Paradise Island US, P&G Fabric Care N. America Tinder US, Ford US PROJECT, Plusbelle LATAM, Amart furniture Australia, Miss America US Columbia SportswearS Global, Honeywell Global, Corning US Boehringer Ingelheim Equine US, Thrivent Mutual Funds US, Amtrak US, Office Depot Global United Healthcare US, Vraylar US, Amgen US Project, Abbott Labs US Project

McCaféUS, Bluebird Bio US, Fox Networks Group US, Mayo Clinic US QED Therapeutics (Oncology) US, LEO Pharmaceuticals (Dermatology) US, Aquestive Therapeutics (Neurohealth) US, Kimberly Clark Global Getaround US, Fidelity US, Electrify America US, Kabbage US, Peak6 US, Shipt US Lowe's US, John Deere US Ford Global, Bayer US, Asda UK, Dunkin' Donuts US Heartflow US, Referral Exchange US, Google US Projects, PayPal US, FINSA US Weight Watchers International Global, Ally Financial US Bank Of America US, Treasury Wine US, Nestle Food US, Mazda NA

41.0

18.5

113.3

Cathay Pacific Global

Vichy Cosmetics Global

Pepsi US

12.2 14.0

Converse Global

32.3


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