www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Nov 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
SapientNitro
Scotts, Dove men Project, Unilever Project
7.20
7.20
1
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, SEA Games Project
6.96
6.96
3
4
DDB
TAFEP Project, Health Promotion Board, Ministry of Communications and Information Project
6.28
6.28
4
3
McCann WorldGroup
Kikki-K Project, Plaza Singapura Project, Microsoft Xbox, Capitaland Project
5.78
5.78
5
5
Leo Burnett
Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
2.75
2.75
6
6
TBWA
Airbnb, MasterCard
2.72
2.72
7
7
Grey Group
Abbott Laboratories(Digital) Project, AlMaha Airways, Sentosa Leisure Management
2.65
1.65
8
8
Dentsu
The Republic of Singapore Navy Project, Land Transport Authority Project
0.94
0.94
9
9
BBDO
APB
0.60
0.60
10
10
JWT
Tata Group Project, Carlsberg
0.42
0.42
11
14=
Bates
Pernod Ricard(Martell and Chivas Regal)
0.30
0.30
12
11
Publicis
Milkana Project, Breadtalk, Koh Brothers Project,UBS Project
0.30
0.30
13
12
Lowe
FrieslandCampina
0.20
0.20
14
13
BBH
Samsung
0.15
0.15
15=
14=
Iris
0.00
0.00
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
Saatchi & Saatchi
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
FCB
0.00
0.00
20
20
Y&R
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
2.44
RECENT LOSSES
Microsoft CRM
(0.16)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Ministry of Communications & Information, Avenza, Zespri
3.30
3.15
2
2
Carat
Hootsuite(Digital),Mondelez, Nokia, Mastercard
1.31
1.31
3
3
ZenithOptimedia
4
4
OMD
5
5
Dentsu Media
Tourism Client
0.67
Uniqlo (Digital)
0.51
6
8
MEC
Tiffany & Co, Blackrock, Sunrise, Sony Playstation
0.46
Tourism Client
0.41
7=
6
Havas Media
0.43
Ram Pacific
0.37
7=
10
1.01
National Gallery Singapore
0.37
9
7
PHD
SAP, Nikkei,Scripps Network, Firefly, Mount Faber Cable Car
0.49
0.34
10
9
MediaCom
BOSE, NUS Business School
0.22
0.22
11
11
Initiative
Property Guru
0.15
0.15
12
12
Vizeum
0.00
0.00
13
13
Mindshare
14
14
Maxus
AGENCY
Universal McCann
RECENT WINS
National Gallery Singapore, Building & Construction Authority, Uniqlo (Digital), Media Development Authority Sentosa Leisure Management, National Library Board , Hotel Club, Coach, Sentosa Development Board, Cortina Watch
Line Chat Messenger Project, HuaWei Project, American Tourister Project, Themos Project MSF (Radio), NEA (Dengue), International Enterprise Singapore, Singapore Sports Council
Royal Caribbean
1.43
RECENT LOSSES
Wing tai
1.04
1.05
1.04
0.05
Mondelez
(0.09)
0.00
Zespri
(0.15)
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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