2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / May 2022
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RANK THIS MONTH
RANK LAST MONTH
1
1
2
3
3
2
4
7
5
4
6
5
7
6
8
8
9
9
10
11
11
12
12
13
13 14
25 10
15
17
16
14
17
16
18
15
19
18
20
24
AGENCY
RECENT WINS
Randstad, Monster Global, 21Shares UK, AFALULA France Project Campari Group US, Thai Oil Thailand VMLY&R Project, Baby Love Thailand Project Audi US, Aureus Academy Ogilvy Singapore, China Energy Engineering Corp China R/GA Metaverse US, Fender US C&A Europe, Deutsche Telecom, DDB World Vision Germany Kisna Jewellers (Hari Krishna Wunderman Thompson Exports) India, Barbeque Nation India, Kyndryl India Project OKRP Burger King US HajdúCheese Middle East, Jimmy M&C Saatchi Group Brings Australia Project, AUIB Iraq Aleve Global, BuyersBuyers MullenLowe Group Australia, Austrade Global Tesco Ireland, Barclaycard consumer UK, Leo Pharma Global, BBH Wild Natural UK, Engine Gin UK Project JunLeBao Dairy Industry China, SAIC Dentsu Mortor China, Amplifon France NesCafe China Project, Interflora McCann WorldGroup Europe, China Duty Free China Project Droga5 Levi's Global, Paddy Power UK TBWA Jack In The Box US Old El Paso Global UK, Sage UK, VCCP Dogs Trust Global UK Moderna Inc. Canada, Arrawanna Grey Group China Project, Mediahuis Europe MediaMarkt Europe, Medecins Sans Saatchi & Saatchi Frontieres Australia, Siemens Global, TUC crackers Europe Twizza US, L'Occitaine France Digital FCB + Social, Crisis Revolution Switzerland Healthline US, Illumina Global, FIG Major League Baseball (MLB) US Project Chupa Chups Global, BMW Serviceplan Motorcycles France Havas Worldwide
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
69.0
Scholl Global
62.5
173
58.9
Singapore Tourism Board
58.9
104
56.9
Siemens Global
51.8
269
39.6
54
48.1
Virgin Media UK
39.1
107
34.4
Grolsch Global
31.4
146
39.6
29.0
29.0
1
28.0
28.0
95
28.2
23.2
15
17.0
8
14.8
14.8
164
13.9
13.9
46
13.5 22.0
11.5 10.2
7 2
17.0
Singtel APAC
9.0
Paddy Power UK
8.5
8
8.6
Barmer Germany
8.1
41
8.0
NIB Australia
7.4
6
6.5
6.5
14
6.0
6.0
6
6.0
6.0
4
2022 (Jan-May):
534.8
1,655
2021 (Jan-May):
785.4
1,910
YoY Comparison:
-31.9%
-13.4%
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / May 2022 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
2
2
PHD
3
19
Wavemaker
4
3
Mindshare
5
4
Havas Media
6
5
dentsu X
JCPenney US, Kingfisher UK
24.4
7
7
Starcom
McDonald's US
25.0
AGENCY
RECENT WINS PepsiCo China, AB InBev US, Europe, LVMH UK, France Restaurant Brands International (RBI) US, Liberty Insurance Spain, Amazon Audible Global, Danone APAC 9 Markets, Danone brands China Sports Lottery Planning, NIIT india, Credavenue India Noah China, IFFCO-Tokio India, Fifco Costa Rica
Kohl's (Traditional media buying) US, BlueTriton (ex Nestle Waters) Lyft US, Post Consumer Brands US, Pacaso US PepsiCo China, Lipton, Pukka Herbs Australia, The Macallan Australia Bombay Shaving Company India, Plum India, Rebel Foods India DIDI FOOD LATAM,XP Investment Brazil, Taisho Phamaceutical
8
6
Horizon Media
9
8
Mediahub
10
-
Zenith
11
14
12
9
Initiative
13
10
Decoded (MediaMonks) Estee Lauder Companies US
14
-
Dentsu Red Star
15
11
16
RECENT LOSSES
88.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
88.0
2
44.1
Mailchimp Australia
41.8
64
48.8
Cunard Cruises UK
37.9
49
59.9
PepsiCo China
35.4
112
36.2
Farmacity Argentina
29.2
83
24.4
59
21.4
1
21.3
21.3
4
16.9
14.7
8
14.0
7
28.0
Philippine National Bank Philippines
ONCE Spain
13.1
7
12.4
55
5.0
5.0
1
Heineken Group US
4.0
4.0
1
Dentsu
Lenovo Global
5.0
3.8
1
15
Universal McCann
Upwork US, Wealth Navi Japan, Tourism promotions board
10.1
3.7
14
17
12
Digitas
Norwegian Cruise Lines Global
3.5
3.5
1
18
16
Ryvalmedia
2.9
2.9
30
19
13
Carat
2.8
50
20
17
Resolution Digital
2.4
25
2022 (Jan-May):
302.3
888
2021 (Jan-May):
516.9
1,031
YoY Comparison:
-41.5%
-13.9%
2022 Creative & Media (Jan-May):
837.1
2,543
2021 Creative & Media (Jan-May):
1,302.3
2,941
YoY Comparison:
-35.7%
-13.5%
Essence
New Anthem Projects Australia, RokkShop Australia, Next Smile L'oreal Travel Retail China, Banco Santander Spain, UK, MGA KCA Australia, Woolworths at Work Australia, Healthy Life Australia
13.1 13.1
6.7
Carnival Corporation Australia
Estee Lauder Companies US
Oppo Philippines
2.4
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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