2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / May 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
MullenLowe Group
3
3
BBH
4
4
Leo Burnett
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.0
7
2.5
2.5
4
Jollibee
2.0
2.0
1
FMCG Client
0.6
0.6
7
0.5
0.5
4
0.4
0.4
3
0.2
0.2
1
AGENCY
RECENT WINS Department of Trade and Industry Project, Frabelle Project Department of Tourism, Philippine International Convention Center
Intel, Robinsons Land Project, CAM GSM Project Pag-IBIG Fund, National Nutrition Council Project, Department of Tourism (DOT) Project
ESTIMATED YTD WIN REVENUE (USD $ m) 3.4
RECENT LOSSES
Pag-IBIG Fund
5
5
VMLY&R
6
6
DDB
7
7
Wunderman Thompson HSBC
8
9
Ogilvy
Epson Philippines, CIMB Bank Philippines, Plaza and Partners Project, General Heat Corporation
0.2
0.2
4
9
8
Publicis
Food Company
0.2
0.2
2
10
10
McCann WorldGroup
WebFocus Project
0.1
0.1
4
2020(Jan-May)
9.6
37
2019(Jan-May)
5.8
52
64.0%
-28.8%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / May 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.80
2
Alcohol Brand
0.8
0.75
1
OMD
UnionBank
0.5
0.50
6
Wavemaker
BDO
1.1
0.49
1
0.6
0.27
6
RANK THIS MONTH
RANK LAST MONTH
1
1
Vizeum
Food Client
2
2
Spark Foundry
3
4
4
15
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Energizer
5
3
PHD
Diageo, Dole, Stada, Landers Superstore
6
7
Universal McCann
Emirates Airlines
0.3
0.25
2
7
5
Initiative
Evyap, Frabelle-Johnsonville, Maria Clara Sangria Project
0.2
0.17
4
8
6
Starcom
FMCG Client
0.5
0.15
1
9
8
Zenith
Telecom Client
0.1
0.10
2
2020(Jan-May)
2.4
25
2019(Jan-May)
1.6
19
56.1%
31.6%
2020 Creative & Media (Jan-May)
12.0
62
2019 Creative & Media (Jan-May)
7.4
71
62.4%
-12.7%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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