2020 CREATIVE AGENCIES NEW BUSINESS India / May 2020 ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
65.2
65.2
29
20.8
20.8
10
16.1
16.1
32
14.2
14.2
10
Mobile Premier League HeroMoto - Design Project, Wunderman Thompson Duracell Project, Times Passion Trail TATA Tele Business Services, UTI IdeateLabs Mutual Fund, TransUnion CIBIL MullenLowe Group Hershey, Uber, Zydus Wellness Lintas Group Partners VOGO, Amazon- Prime Foods, The Leo Burnett Rummy Federation Project, Vogo, Nerolac Paints Danone digital, Max Bupa Digital, Isobar Diageo Brands
14.8
12.6
6
7.5
29
6.7
6.7
5
6.3
6.3
4
6.1
6.0
8
4.6
4.6
3
4.1
4.1
4
3.4
3.4
2
2.7
2.7
2
RANK THIS RANK LAST MONTH MONTH
1
AGENCY
RECENT WINS Danone Protinex, Union Bank of India Project, Shapoorji Paloonji Project Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project DELL, Intel, Colgate, Jindal Steel Project, Colgate-Palmolive digital
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
1
1
Mudra DDB
2
2
McCann WorldGroup
3
3
Havas Worldwide
4
4
VMLY&R
5
5
Dentsu
6
6
7
7
8
8
9
9
10
23
11
10
L&K Saatchi & Saatchi
12
11
Mirum
13
31
WATConsult
14
36
Gozoop
OPPO digital, SterloMax
2.7
2.7
2
15
12
Blue Vector
Volvo Social Media
2.0
2.0
1
16
45
DViO Digital
McDonald's digital
2.0
2.0
1
17
13
Famous Innovations
Supr Daily, Columbia Pacific Communities
1.7
1.7
2
18
14
BBDO
HP Project, Yes Bank, Idea Projects, HUL (V Wash)
1.6
1.6
4
19
15=
Scatter
Salesforce blog management
1.3
1.3
1
20
15=
LIQVD ASIA
Jiva Ayurveda
1.3
1.3
1
2020(Jan-May)
185.4
179
2019(Jan-May)
334.9
237
YoY Comparison:
-44.6%
-24.5%
Reliance Digital, Hettich, Practo WileyNXT (Social Media), Silver Arrows and Bimamitra Meyer Vitabiotics digital, Nobel Hygiene digital
10.8
Hershey
2020 MEDIA AGENCIES NEW BUSINESS India / May 2020 ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar
14.2
2
4
PHD
Diageo, Aasaan Job
3
3
dentsu X
4
5
MediaCom
5
6
6
AGENCY
RECENT WINS
No.of Wins
13.2
6
12.2
12.2
3
8.6
8.6
7
4.2
5
Lodestar Universal
Benetton Digital CitroĂŤn, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars Emirates Airlines
3.4
3.4
3
-
ARM Worldwide
MTV Social Media
2.7
2.7
1
7
2
Mindshare
Kellogg, Wellman, WILDCRAFT
13.2
2.7
6
8
7
Starcom
Cholayil
1.7
1.7
1
9
8
Kinnect
Bausch + Lomb Digital
1.7
1.7
1
10
9
Performics
Mobile Premier League (MPL) Digital Media
1.7
1.7
1
11
10
Essence
FacesCanada, Games24x7
1.7
1.7
2
12
-
Gozoop
SterloMax
1.4
1.4
1
13
-
Zenith
Mobile Premier League
1.4
1.4
1
14
-
Clevertize
eBay
1.0
1.0
1
15
14
Wavemaker
Mondelez Int'l, Red Bull
3.4
0.8
2
16
11
Madison Media
Dr. Fixit
0.3
0.3
1
17
12
iProspect
VFS Global
0.3
0.3
1
18
15
Carat
FMCG Client
0.3
Diageo
-0.5
1
19
13
OMD MudraMax
0.0
Cholayil
-2.4
0
2020(Jan-May)
56.3
44
2019(Jan-May)
160.4
83
YoY Comparison:
-64.9%
-47.0%
2020 Creative & Media (Jan-May)
241.7
223
2019 Creative & Media (Jan-May)
495.3
320
YoY Comparison:
-51.2%
-30.3%
5.5
Emirates Airlines
Mobile Premier League
Diageo
Vikram Solar
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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