2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / May 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.4
2.4
8
School Client
2.1
2.1
18
VMLY&R
SRS Broking, TerryWhite Chemmart, Australian Defence Force Recruiting, Australia's Department
2.1
2.1
4
4
M&C Saatchi
the Australian Olympic Committee(AOC), Tab
1.5
1.5
2
5
5
Saatchi & Saatchi
Koorie Trust Project, R.Corporation Project, Thrifty Project, Toyota RV4 Project, Kennedy Group (Rolex)
1.2
1.2
7
6
6
Dentsu
Food Manufacturing company
1.1
1.1
5
7=
8=
Havas Worldwide
IAG
1.0
1.0
1
7=
8=
Mr Carter
Proper Goods
1.0
1.0
1
7=
55
The Monkeys
BCF creative, Boats Camping Fishing
1.0
1
2
7=
23
DDB
B&D Group, Coles Own Brand, Two Hands Project
1.0
1.0
7
11
21
Orchard
Volt Bank, Genesis Project, Hoyts Project, Oral B (P&G)
0.9
0.9
7
12
10
BBDO
Tennis Australia
0.8
0.8
1
13=
11=
This is Flow
McVitie’s, Hydralyte
0.6
0.6
2
13=
11=
CampaignLab
Fiji Airways
0.6
0.6
1
15
7
McCann WorldGroup
Technology Client, Government Client
1.1
0.6
5
16=
13=
10 feet tall
Philips Automotive
0.5
0.5
1
16=
13=
The Works
H&R Block
0.5
0.5
1
16=
13=
The Idea Shed
Rekorderlig Cider
0.5
0.5
1
16=
13=
Clemenger
Australian Government
0.5
0.5
1
16=
13=
Reprise
Artline
0.5
0.5
1
25.2
119
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
HealthyCare Project, Hypermarket Client
2
2
Isobar
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Tigerair creative
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / May 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.2
7.2
21
Kmart, Coca Cola, Just Eat, Menulog, Kmart
4.5
4.5
7
Initiative
Carnival Cruise Line, Swinburne University, Growth Ops PROJECT, Fujitsu General Australia,
3.6
3.4
6
3
dentsu X
Australia Post, Airlines Brand Client
2.2
2.2
7
5
5
PHD
Virgin, AFL, Singapore Airlines
1.2
1.2
4
6
13
Spark Foundry
The Today Business, PPG Industries, MGA Entertainment, Encore Tissue, Mr Chen's
0.9
0.9
5
7=
6=
Zenith
Apparel Group Project, QBE Insurance Group, Rio Tinto
0.8
0.8
3
7=
6=
OMD
Suncorp, Super Retail Group, Asahi Beverages, Asahi, Super Retail Group
0.8
0.8
3
9=
8=
Havas Media
CMC Markets, Kayo Sports
0.8
0.8
4
9=
12
Atomic 212
Spirit of Tasmania, Charles Darwin University
0.8
0.8
3
11
10
This Is Flow
Zeus Street Greek Restaurants, Pladis, Domaine Homes
0.7
0.7
3
12
11
Wavemaker
Goodman Fielder Project, The South Australian Government
0.6
Nestle Infant Nutrition
0.6
4
13
8=
Cummins&Partners
Jenny Craig
0.8
Allianz
0.5
2
14
25
Slingshot
Daikin
0.3
0.3
1
15
15
Blue 449
0.0
Tourism New Zealand
-0.6
0
16
16
Vizeum
0.5
Rio Tinto
-1.0
2
17
17
iProspect
0.0
Bank Client
-1.4
0
18
18
MediaCom
0.6
Australia Radio Network (ARN)
-1.4
2
20.0
78
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Tourism New Zealand, Bupa, Ikea, Sanofi
2
4
Universal McCann
3
2
4
AGENCY
RECENT WINS
Queensland Government
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cancer Council NSW
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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