2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / May 2018 RANK THIS MONTH
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2
3
1
RANK LAST MONTH
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4
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Publicis
Swarovski Global, Mercedes-Benz Global, Ricola Global, Tourism Ireland UK
143.1
Telefonica Chile
142.3
86
Ogilvy
Diageo Colombia, Ministry of Social and Family Development Singapore, Hasbro Brazil
82.3
Jägermeister US Digital
79.9
189
Havas Worldwide
BMW Motorsport Germany, Starbucks Europe CRM, ADP US, Dept of Education UK
77.8
77.8
81
4
2
J Walter Thompson
5
8
Saatchi & Saatchi
6
19
MullenLowe Group
7
5
Grey Group
Leo Burnett
ASUS Global, Alliance One US, Edelman Financial US, Nikon MEA & APAC Digital P&G Fabric Care N America, Campbell Arnotts Australia, Didi Australia Wagamama UK, Rossmann Germany, Edgewell Global, Cabify Global Bose Global, P&G Fabric Care N. America, Campari Group UK Betfair Europe, Castello cheese Global Digital, Emirates Airlines Australia Vichy Cosmetics Global, Godiva chocolates Global, Resolve Finance Australia Project
105.1
Edgewell Global
69.5
195
73.4
Asda UK
60.6
44
41.3
Aldeas Infantiles SOS Bolivia
40.3
15
39.8
Hotels.com Asia
38.4
6
35.7
Comboios de Portugal
35.3
139
43.5
ALDI US
33.1
145
32.0
28
31.7
106
28.7
148
8
10
9
9
10
12=
R/GA
Bank of America US, Oath US, MetLife Japan
32.0
11
6
DDB
National Lottery UK, McDonald's Australia, Miele appliances Global
46.8
12
12=
Isobar
SANA Namerakahonpo Thailand
28.7
35.3
Foxtel Australia
28.5
27
McCann WorldGroup
Conagra US
13
20
TBWA
Fox Networks Group US, PepsiCo Australia, Amazon Australia, JD Williams UK
14
11
Y&R
Miss America US, Office Depot Global, Viagra OTC UK
31.2
Menulog Australia
27.7
31
26.0
HP Japan Project
25.0
119
15
16
Dentsu
Subway Singapore, Land Transport Authority Singapore, Smart Communications Philippines Project
16
14
GS&P
BMW US, Ram Trucks US
21.0
21.0
2
17
17=
Wieden & Kennedy
Bud Light (Social) US, Converse Global, Marubi China
18.0
18.0
6
18
15
The Martin Agency
Wizards of the Coast US, Kohl’s US, Sling TV US, The Magic Brand US
17.5
17.5
5
19
17=
WPP(Team Energy)
BP Global
15.0
15.0
1
20
24
EP & Co
Lowe's US, John Deere US
14.3
14.3
2
May 2018
955.6
1,878
May 2017
563.4
1,740
YoY Comparison:
70.8%
6.9%