2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Mar 2019
1
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
2
1
BBDO
3
4
Havas Worldwide
4
3
Johannes Leonardo
5
6
Publicis
6
7
Leo Burnett
7
5
TBWA
8=
-
Dentsu
8=
8
Saatchi & Saatchi
10
11
Digitas
Huawei China, Mercedes-Benz China Project, Heineken China Retainer
11
10
BBH
Tesco Mobile UK, Barclays UK, Audi UK, Volkswagen UK
12
9
VMLY&R
13
13
McCann Worldgroup
14
17
Wunderman Thompson
15
-
16
AGENCY
RECENT WINS
BOSTON SCIENTIFIC US, Pfizer China, Nestle (Content Studio) China, Maxus China Tennis Australia, Mercedes Benz China Retainer , MillerCoors (Cape Line, Redd's Apple Ale) US AOR , Remy Martin China Project Westfield Global, Compare the Market UK, Dickies US Project, Grub Hub US, Bel Brands Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
31.3
Nivea China
29.8
90
29.8
Grey Goose US
27.8
46
25.9
25.9
32
Volkswagen US
20.0
20.0
1
Samsung SEA Singapore, HPB Singapore, Ohmyhome Singapore
17.3
DS China
16.1
55
14.6
Cadillac - CT6 China
13.6
53
13.5
7
Iceland UK, Audi - Aftersales/2nd hand China, WeBank China, AudiBranding China, Yili-Yousuanru Merlin Entertainments UK, Refinitiv Global, Singapore Airlines Global, Gatorade Global Britannia Timepass India, Mazhavil Manorama India, Geojit Financial Services India, Subway Singapore Geely China, Kabrita China, Porsche China Retainer, Yili International China
Chuck E. Cheese US, Keytruda US, FEDEX US, TerryWhite Chemmart Australia, Australian Defence Force Recruiting Australia TherapeuticsMD Annovera UK, Skyworth TV China， TherapeuticsMD US, Yinji Holiday
13.5
12.1
HP Japan Project
11.1
60
11.1
Mondelez India
11.1
23
10.3
10.3
26
10.0
10.0
5
9.9
9.9
52
12.6
WINIX
9.8
53
Duracell Global, Bose Global Digital, Pizza Hut France
9.4
Eucerin
8.8
25
Anomaly
Johnnie Walker Global
8.0
8.0
1
31
MullenLowe Group
Grey Goose US, World of Tanks UK, Ruosh India, Sennheiser UK
8.3
7.8
12
17=
12
Deutsch
Reebok Global
8.0
7.5
1
17=
-
Ogilvy
AccorHotels Global
8.0
7.5
1
19=
14=
MediaMonks
Avon Global digital content creation
5.0
5.0
1
19=
16
Droga5
OnePlus UK, GoCompare US, Glenmorangie Global
5.0
5.0
3
2019(Jan-Mar):
405.7
920
2018(Jan-Mar):
558.8
1,034
YoY Comparison:
-27.4%
-11.0%
Target US