www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ March 2014
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
3
Ogilvy
Bharatiya Janata Party Project, Myntra.com
150.54
2
1
Lowe
Myntra.com, Engro Foods, Astral Poly, Calypso Premises
151.00
3
4
Mudra DDB
SIDBI, Marvel Realtors, Sintex
120.38
120.38
4
2
Grey Group India
Cadbury (Digital), Shaze Luxury Retail, ITC Foods (Juices), Hubtown, Times Now Digital Project
101.33
101.33
5
5
McCann WorldGroup
Samsung, Adept Technologies, John Distilleries
94.81
94.81
6
24
RK Swamy BBDO
Kokuyo Camlin, Magicbricks.com Digital
67.55
Mercedes-Benz Digital
33.78
7
7
JWT
Hamdard Laboratories Project,
33.71
Casa Granada Project
23.57
8
6
BBH
HUL, Piaggio Project
19.30
19.30
9
9
Rediffusion Y&R
manufacture Client, Rare Township
12.30
12.30
10
10=
Leo Burnett
Adlabs Imagica
9.65
9.65
11
10=
Dentsu
Anchor Project
8.69
8.69
12=
10=
Law and Kenneth
0.00
0.00
12=
10=
Havas Worldwide
0.00
0.00
12=
10=
Bates 141
0.00
0.00
12=
10=
Contract Advertising
0.00
0.00
12=
10=
Percept
0.00
0.00
12=
10=
Iris
0.00
0.00
12=
10=
Wieden & Kennedy
0.00
0.00
12=
10=
Madison Creative
0.00
0.00
12=
10=
Publicis + Publicis Ambiance
0.00
0.00
12=
10=
Saatchi & Saatchi
0.00
0.00
22
10=
DraftFCB
0.00
Tata Docomo
(2.41)
23
10=
M&C Saatchi
0.00
Aditya Birla Money
(3.62)
24
8
7.64
Marvel Realtors
(6.84)
AGENCY
TBWA
RECENT WINS
Better Homes Realtors, Mega We Care. CARE Foundation
RECENT LOSSES
150.54
Kokuyo Camlin
141.35
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ March 2014
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
8=
MediaCom
Tata DoComo
96.50
96.50
2
1
ZenithOptimedia
H&M, Viber, Harvard Business School
74.06
74.06
3
8=
Starcom MediaVest
General Mills, Jindal Steels
57.90
57.90
4
4
Vizeum
Huawei India, Jet Airways
35.61
35.61
5
5
OMD
Chanel, CIBIL
32.57
32.57
6
7
Maxus
BML Educorp Services, ICC
13.27
13.27
7
3
Carat
Mastercard
9.65
9.65
8
8=
Mindshare
Volvo
6.76
6.76
9=
6
Dentsu Media
Tourism Client
4.83
4.83
9=
8=
PHD
4.83
4.83
10=
8=
Lintas Media Group
0.00
0.00
10=
8=
Madison Media
0.00
0.00
10=
8=
TME
0.00
0.00
10=
8=
Allied Media
0.00
0.00
15
8=
Havas Media
0.00
Lafarge India
16
17
MEC
IFFCO Digital Project, Go Daddy.Com
10.13
Mercedes-Benz Digital
(36.91)
17
2
Lodestar Universal
HDFC, Ratnakar Bank, Tata Wolverine
53.08
Mastercard
(53.08)
AGENCY
RECENT WINS
RECENT LOSSES
(9.65)
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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