2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Mar 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
3
3
2
4
7
5
5
6
4
7
8
8
6
9
9
10
11
11
10
12
13
13 14
14 12
15
15=
16 17 18 19 20
15= 15= 21 18
AGENCY
RECENT WINS
BASF Agricultural US, Intel Global, Amorepacific China Project, Mars China Project US Cellular US, Bank of America US, Leo Burnett Vision Express UK, GlaxoSmithKline Japan Project GSD&M Capital One US HSBC Global, Danone Aqua Indonesia, Unilever - Horlicks/Viva Wunderman Thompson US, Mondelez (DesignSutra) US Project Instagram Japan, Nike Korea, Uncle Ogilvy Toby's cereals Australia, Double 8 games Taiwan Project Discover US, Walgreens Boots Grey Group Alliance US, Lindt & Sprüngli US Yili Group China, Republic Havas Worldwide Technologies US, Westhaven Solar US Axe US, Corona US, Corona Seltzer MullenLowe Group US Popeyes US, Nestlé(Alpino, Baton, Gut Garoto, Nestléy Talento) Brazil, Mercado Pago LatAm Tourism Tasmania Digital Australia, BBDO Happy Bath Korea, Yes Bank India, McGarryBowen Asahi Super Dry Global, Hershey US Castorama France, Sanofi Australia, Publicis Nature Made vitamins US, Samsung eCommerce SEA Isobar TCL Electronics Global digital Droga5 Hershey US HKIA Hong Kong Project, Melco Saatchi & Saatchi Hong Kong Project, Chengdu ICC China Project Fred & Farid Longchamp Global Wieden & Kennedy Heinz Ketchup US Sapient Mercedes-Benz China Project Dentsu Total Gas Stations Brazil Joan Creative Virgin Hotels US VMLY&R
ESTIMATED YTD WIN REVENUE (USD $ m) 55.1
RECENT LOSSES
McDonalds Australia (digital)
37.9
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
52.1
35
37.9
47
50.0
Popeyes US
37.5
1
29.9
Hershey India
29.4
73
28.7
105
28.7 28.3
Marks & Spencer fashion UK
27.9
17
18.3
Westhaven Solar US
16.3
38
18.1
US Cellular US
13.7
19
13.5
3
13.5 13.4
Pag-IBIG Fund Philippines
13.1
46
13.5
Branston, Mizkan UK
12.4
3
11.4
Plenty UK
10.9
45
10.2 10.0
10.2 10.0
17 1
8.1
8.1
16
8.0 8.0 7.8 7.5 6.5
8.0 8.0 7.7 7.5 6.5
1 1 10 67 1
2020(Jan-Mar):
370.3
760
2019(Jan-Mar):
558.8
1,034
YoY Comparison:
-33.7%
-26.5%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Mar 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
2
5
3
4
4
-
5
7
6
2
7
-
8
3
9
-
10
10
11= 11=
-
13
21
14
6
15
28
16
18=
17 18 19 20
11= 9 11= 67
AGENCY
RECENT WINS
Audi China Digital, Shanghai Volkswagen and Skoda China, P4 Play Poland Diageo Global, Lindt US, Royal PHD Enfield motorcycles Global PepsiCo China, BBVA Spain, LATAM, Mindshare Turkey, US Digital, Homeaway Italy Shanghai General Motors China, Zenith Vitalon Taiwan Daimler China, Mondelez Australia, Wavemaker Pernod-Ricard travel retail Global Skyworth China (Digital media), BioStarcom essence Taiwan Daimler China, SumUp OMD France,Home Credit Bank Russia Emirates Airlines Global, Nike Universal McCann Korea, Safi Malaysia GIC Audi China Digital ACC Cement India, Nextlot Peru, Havas Media Oppo Italy Accenture Interactive BBVA Global Digital Omnicom Media Group Johnson & Johnson Aus & NZ La Quinta Hotels US, Lockheed MediaHub Martin Global, Patron US Regeneron US, Diamond Producers Horizon Media Association US, Sally Beauty US Tombras Re/Max US Pernod Ricard Australia, Aussie Initiative Home Loans Australia, Mistine Thailand Spark Foundry Ancestry Australia Ikon Myer Australia Mediaplus De’Longhi UK Pilot Media Miele Germany MediaCom
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
39.1
Allianz France
38.9
57
31.6
AmorePacific China
30.9
38
24.7
Mondelez Australia
23.2
44
17.8
Reckitt Benckiser South Africa
16.9
3
17.3
Vikram Solar India AOR
16.6
3
14.5
Dickies Global
14.4
11
24.9
Ancestry Australia
8.9
57
8.7
Johnson & Johnson Aus & NZ
5.4
6
5.0
5.0
1
3.0
28
2.5 2.5
2.5 2.5
1 1
2.3
2.3
3
2.2
3
1.9
1
1.8
14
1.7 1.1 1.0 0.6
5 1 1 1
2020(Jan-Mar):
186.0
450
2019(Jan-Mar):
235.3
665
YoY Comparison:
-21.0%
-32.3%
10.9
6.0
Emirates Airlines Global
Lindt US
1.9 3.3 1.7 1.5 1.0 0.6
Intersnack Europe
Aussie Home Loans Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2