2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Mar 2020
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RANK THIS MONTH
RANK LAST MONTH
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15=
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AGENCY
RECENT WINS
BASF Agricultural US, Intel Global, Amorepacific China Project, Mars China Project US Cellular US, Bank of America US, Leo Burnett Vision Express UK, GlaxoSmithKline Japan Project GSD&M Capital One US HSBC Global, Danone Aqua Indonesia, Unilever - Horlicks/Viva Wunderman Thompson US, Mondelez (DesignSutra) US Project Instagram Japan, Nike Korea, Uncle Ogilvy Toby's cereals Australia, Double 8 games Taiwan Project Discover US, Walgreens Boots Grey Group Alliance US, Lindt & Sprüngli US Yili Group China, Republic Havas Worldwide Technologies US, Westhaven Solar US Axe US, Corona US, Corona Seltzer MullenLowe Group US Popeyes US, Nestlé(Alpino, Baton, Gut Garoto, Nestléy Talento) Brazil, Mercado Pago LatAm Tourism Tasmania Digital Australia, BBDO Happy Bath Korea, Yes Bank India, McGarryBowen Asahi Super Dry Global, Hershey US Castorama France, Sanofi Australia, Publicis Nature Made vitamins US, Samsung eCommerce SEA Isobar TCL Electronics Global digital Droga5 Hershey US HKIA Hong Kong Project, Melco Saatchi & Saatchi Hong Kong Project, Chengdu ICC China Project Fred & Farid Longchamp Global Wieden & Kennedy Heinz Ketchup US Sapient Mercedes-Benz China Project Dentsu Total Gas Stations Brazil Joan Creative Virgin Hotels US VMLY&R
ESTIMATED YTD WIN REVENUE (USD $ m) 55.1
RECENT LOSSES
McDonalds Australia (digital)
37.9
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
52.1
35
37.9
47
50.0
Popeyes US
37.5
1
29.9
Hershey India
29.4
73
28.7
105
28.7 28.3
Marks & Spencer fashion UK
27.9
17
18.3
Westhaven Solar US
16.3
38
18.1
US Cellular US
13.7
19
13.5
3
13.5 13.4
Pag-IBIG Fund Philippines
13.1
46
13.5
Branston, Mizkan UK
12.4
3
11.4
Plenty UK
10.9
45
10.2 10.0
10.2 10.0
17 1
8.1
8.1
16
8.0 8.0 7.8 7.5 6.5
8.0 8.0 7.7 7.5 6.5
1 1 10 67 1
2020(Jan-Mar):
370.3
760
2019(Jan-Mar):
558.8
1,034
YoY Comparison:
-33.7%
-26.5%