2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2019 No.of Wins
6.2
6.2
5
Hilton Hotels and Resorts， Singapore Airlines, Hilton
3.8
3.8
3
DDB
Scoot, PUB (Social retainer)， Adapt & Grow (WSG)， Workforce Singapore, Manulife
3.5
3.5
8
1.1
1.1
9
RANK LAST MONTH
1
1
Publicis
Samsung SEA, HPB Integrated， Ohmyhome Media and Creative， Electronics Client
2
2
TBWA
3
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
4
7
Ogilvy
Ministry of Culture Community and Youth (MCCY) Project, ST Engineering Project, IBM - Website Project, Pond's Project
5
20
Isobar
Fruit Brand
1.1
1.1
3
6
4
BBDO
CDL Projects, Hilton Projects
1.0
1.0
2
72andSunny
Carousell
1.0
1.0
1
7
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
8
5
VMLY&R
Logitech， Caltex B2B， Crayola
0.8
0.8
5
9
6
Digitas
Abbott (Digital & CRM) Project， Great Eastern Media
0.5
0.5
2
10
15
Dentsu
Government Client
0.5
0.5
2
11=
8
Happy Marketer
OneConnect Financial Technology
0.3
0.3
1
11=
14
Saatchi & Saatchi
Toshiba Strategy and Creative Ideation
0.3
0.3
1
13
9
Leo Burnett
Milk Powder Client
0.2
0.2
1
14
10
Cutwater
Smitten Ice Cream, Mdsave, Just, OneLogin
0.1
0.1
6
15
11
Accenture Interactive
Arla
0.0
0.0
1
16=
12=
Merkley+Partners
Performix
0.0
0.0
1
16=
12=
Online Circle
Barilla
0.0
0.0
1
20.6
52
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
8
Circles Life, United Overseas Bank (UOB)
0.7
0.7
3
Initiative
Internet Company
0.3
0.3
1
18
Havas Media
M1, Senoko Energy
0.2
0.2
2
5
3
PHD
Singapore Airlines
0.1
0.1
1
6
4
Wavemaker
SPH and Kajima Development, Parkway Cancer Centre Project, Foxwood Wills Services Project
0.1
0.1
3
7
19
Vizeum
0.0
Circles Life
-0.1
0
8
20
Zenith
0.0
United Overseas Bank (UOB)
-0.8
0
1.2
18
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Beiersdorf
2
2
Mindshare
3
9
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2