www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ March 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
SGX Project, NEA Anti-Littering Campaign, Menarini Asia-Pacific
3.54
3.54
2
McCann WorldGroup
Princess Cruise, LG Global Shopper Project, Resorts World Sentosa Project
2.38
2.38
3
5
TBWA
1.37
1.37
4=
3=
BBH
Häagen-Dazs Digital Asia Pacific
0.50
0.50
4=
3=
JWT
CAG
0.50
0.50
6
6
Grey Group
Harry’s Holdings, J Food & Culture TV Digital, Eu Yan Sang Project
0.21
0.21
7=
7=
Dentsu
ANA
0.50
0.20
7=
7=
Y&R
RSN
0.20
0.20
7=
7=
Lowe
Garuda Indonesia Global
0.20
0.20
10
10
Bates
SSC Project
0.04
0.04
11=
11=
DDB
0.00
0.00
11=
11=
BBDO
0.00
0.00
11=
11=
Iris
0.00
0.00
11=
11=
M&C Saatchi
0.00
0.00
11=
11=
Saatchi & Saatchi
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
Crush
0.00
0.00
11=
11=
DraftFCB
0.00
0.00
11=
11=
Leo Burnett
0.00
0.00
19
19
Publicis
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Robinsons
0.04
RECENT LOSSES
Burger King
(0.07)