2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / June 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
33.0
33.0
2
30.0
30.0
18
26.2
26.2
6
23.8
23.8
2
24.2
23.7
19
22.5
22.5
5
22.3
21.8
6
15.0
15.0
3
13.6
13.6
3
11.2
11.2
1
11.0
11.0
3
9.1
20
6.5
6.5
3
Target US, Wrangler US
5.5
5.5
3
Assembly
Hackensack Meridian Health US, GameStop US, Prestone US
5.4
5.4
3
17
MullenLowe Group
William Hill US, Grey Goose
5.0
5.0
2
17
18
McCann WorldGroup
ADT Inc. US, TGI Fridays US
6.5
4.8
3
18
19
MediaMonks
Avon Global digital content creation
4.0
4.0
1
19
-
Translate
AT&T NBA Project US
4.0
4.0
1
20
-
Proof
Travelocity US
4.0
4.0
1
2019(Jan-Jun)
263.5
240
2018(Jan-Jun)
354.3
270
YoY Comparison:
-25.6%
-11.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
2
3
Havas Worldwide
3
2
DDB
4
5
Johannes Leonardo
5
4
R/GA
6
15
TBWA
7
9
Ogilvy
8
8
Huge
9
6
Droga5
10
10
Publicis Sapient
11
11
Anomaly
12
14
VMLY&R
13
13
WPP
VodafoneZiggo US, Distell US
14
39
Mother
15
16
16
AGENCY
RECENT WINS Corrs Light US, Facebook Messenger Global Pepsico US Project, Air Wick (Reckitt Benckiser) US Project, Kombrewcha iShares Global, PlayStation Global, iShares by BlackRock US, Corona Global Volkswagen US, Gap US Slack US, Innovasport US Projec, Fritos US Project, January.ai US Mountain Dew(PepsiCo Brand) US, University of Phoenix US, Refinitiv Global, Gatorade Global Walgreens Boots Alliance US, Instagram Global, Los Cabos Pantone Global, Brooks Running Company Facebook Global, Glenmorangie Global, GoCompare US Department of Health and Human Services US Porsche Global, PokerStars, Stars Group Global, Johnnie Walker Walgreens Boots Alliance US, Microsoft Modern Life & Devices
ESTIMATED YTD WIN REVENUE (USD $ m)
10.7
RECENT LOSSES
Premier League Global
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE US / June 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
92.2
92.2
33
90.0
90.0
1
53.2
53.2
10
20.0
20.0
3
15.8
15.8
5
Energizer US, TGI Fridays US, Just Eat Global
5.6
4.6
3
Havas Media
Visit California US, Stop & Shop US, Global Citizen Global,
4.1
4.1
5
7
M/SIX
Electronic Arts Global
2.8
2.8
3
9=
8=
Initiative
Nintendo US, Keurig Dr Pepper US
5.0
2.5
2
9=
8=
Empower
PetSmart US
2.5
2.5
3
9=
-
Arena Media
Travelocity US
2.5
2.5
1
PHD
WeWork US, Chuck E. Cheese US, Waze US, Singapore Airlines Global
1.7
1.7
4
Crossmedia
Etihad Airways Global
1.3
1.3
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Horizon Media
Eharmony US, Avis US, Belk US, Peloton US, Petco US
2
2
Carat
Procter & Gamble
3
3
OMD
4
13=
5
4
MediaHub
6
5
Universal McCann
7
6
8
AGENCY
Spark Foundry
RECENT WINS
McDonald's US, Disney- 21st Century Fox US, Super Retail Group US, Jardiance US Allergan US, NBC Universal Entertainment US, MCM Worldwide US Fox Corporation US, Ecobee US, Sennheiser Global, At Home based
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Ecobee US
12
10=
13
12
14
13=
BSSP
Columbia Sportswear US
1.0
1.0
1
15=
15=
Slingshot
Dickey's Barbecue Restaurants US
0.5
0.5
1
15=
15=
Ikon
Lindt & Sprungli US
0.5
0.5
1
17=
17=
The Tombras Group
Great Clips US
0.3
0.3
1
17=
17=
The Specialist Works
Farewill US
0.3
0.3
1
17=
17=
Mindshare
Ceva US, Hearinglife US
0.3
0.3
2
17=
17=
Wavemaker
NestAway US
0.3
0.3
1
2019(Jan-Jun)
144.5
91
2018(Jan-Jun)
176.0
100
YoY Comparison:
-17.9%
-9.0%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2