www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ July 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Workforce Development Authority Project, NEA Project, Allergan Project
5.85
6
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
3.60
3
2
McCann WorldGroup
Aon Hewitt Project, StarCount Project, Singapore Red Cross Project
3.04
3.04
4
3
BBDO
Tourism Australia Global
2.40
2.40
5
4
JWT
STB, Samsonite, CAG
2.30
2.29
6
5
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
7
7
Iris
adidas
1.00
1.00
8
9
Dentsu
Ministry of Trade and Industry, Land Transport Authority, CapitaMalls Project
1.26
0.96
9
10
Grey Group
Lenovo Mobile Project, Qatar Project, LASALLE College of the Arts Project
0.43
0.43
10
14=
M&C Saatchi
Bank of Singapore
0.30
0.30
11
11
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
12
13
Bates
SSC Project
0.04
0.04
13=
8
Leo Burnett
Twinings
0.00
0.00
13=
14=
Saatchi & Saatchi
0.00
0.00
13=
14=
Havas Worldwide
0.00
0.00
13=
14=
Crush
0.00
0.00
13=
14=
DraftFCB
0.00
0.00
18
19
Publicis
Audi, Robinsons
0.34
Burger King
(0.08)
19
12
Y&R
RSN
0.20
Bank of Singapore
(0.10)
20
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
5.85
Tourism Australia Global
3.60
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB
2.66
CITI Bank
2.51
2
3
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
3
2
ZenithOptimedia
CAG, Maybank, Science Centre Singapore, Ministry of Health, Ministry of National Development
1.52
Motor Image Subaru
1.22
4
7
Universal McCann
JNJ
0.65
Burberry
0.49
5
4
Dentsu Media
ANA
0.37
0.37
6
6
Starcom MediaVest
MCC Land Project, Tourism of New Zealand, Elitist Development Project
0.31
0.31
7
14
Havas Media
Mundi Pharma, LG Global, DBS Project, Sofitel
0.82
0.22
8=
8
Vizeum
Burberry
0.17
0.17
8=
12
Maxus
Red Bull Project
0.21
0.17
10
9
Initiative
Amazon Global
0.15
0.15
11
5
OMD
Puteri Harbour Family Theme Park , N.E.mation! 8, National Environment Agency
1.93
12
10
PHD
Porsche APAC, Transitions Lens Project, Vita Green
0.09
13
13
Carat
14
11
Mindshare
AGENCY
RECENT WINS
Dyson
RECENT LOSSES
Sony
0.11
0.07
0.09
CAG
(0.06)
0.50
Tan Chong Motor
(0.40)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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