www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ July 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Workforce Development Authority Project, NEA Project, Allergan Project
5.85
6
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
3.60
3
2
McCann WorldGroup
Aon Hewitt Project, StarCount Project, Singapore Red Cross Project
3.04
3.04
4
3
BBDO
Tourism Australia Global
2.40
2.40
5
4
JWT
STB, Samsonite, CAG
2.30
2.29
6
5
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
7
7
Iris
adidas
1.00
1.00
8
9
Dentsu
Ministry of Trade and Industry, Land Transport Authority, CapitaMalls Project
1.26
0.96
9
10
Grey Group
Lenovo Mobile Project, Qatar Project, LASALLE College of the Arts Project
0.43
0.43
10
14=
M&C Saatchi
Bank of Singapore
0.30
0.30
11
11
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
12
13
Bates
SSC Project
0.04
0.04
13=
8
Leo Burnett
Twinings
0.00
0.00
13=
14=
Saatchi & Saatchi
0.00
0.00
13=
14=
Havas Worldwide
0.00
0.00
13=
14=
Crush
0.00
0.00
13=
14=
DraftFCB
0.00
0.00
18
19
Publicis
Audi, Robinsons
0.34
Burger King
(0.08)
19
12
Y&R
RSN
0.20
Bank of Singapore
(0.10)
20
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
5.85
Tourism Australia Global
3.60