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Jan 2020 New Business League-US.pdf

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2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Jan 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

50.0

50.0

1

Bank of America US

25.0

25.0

1

Asahi Super Dry Global

11.4

11.4

2

10.0

10.0

8

Hershey US

10.0

10.0

1

Wieden & Kennedy

Heinz Ketchup US

8.0

8.0

1

Joan Creative

Virgin Hotels US

6.5

6.5

1

Publicis

Nature Made vitamins US

3.2

3.2

1

-

72andSunny

Pabst Brewing US, Pinterest US, Tuft & Needle US Project

3.0

3.0

3

10=

9

TBWA

Bubly US

2.0

2.0

1

10=

11

Johannes Leonardo

Vizzy Hard Seltzer US

2.0

2.0

1

10=

84

Laundry Service

Orbitz US

2.0

2.0

1

10=

-

Translation

New York Knicks US

2.0

2.0

1

14=

148

Saatchi & Saatchi

BMW Health Initiative Global

1.6

1.6

1

14=

-

Fred & Farid

Longchamp Global

1.6

1.6

1

16=

42

FCB

Ameriprise Financial US

1.0

1.0

1

16=

55

Terri & Sandy

Culturelle probiotics US

1.0

1.0

1

16=

88

Team One

Ste. Michelle Wine Estates US, Make-A-Wish US brand

1.0

1.0

2

16=

-

Partners & Napier

Smashburger US

1.0

1.0

1

16=

-

Vaynermedia

Hard Rock Hotel & Casino US

1.0

1.0

1

2020(Jan)

150.9

46

2019(Jan)

10.9

38

1284.6%

21.1%

RANK THIS MONTH

RANK LAST MONTH

1

-

GSD&M

Capital One US

2

6

Leo Burnett

3

-

McGarryBowen

4=

-

Johns Hopkins Health System Corp Wunderman Thompson US Project, Boehringer-Ingelheim Animal Health US Project

4=

15

Droga5

6

-

7

-

8

18

9

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

1


2020 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Jan 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

7.8

7.8

1

Jos A Bank N America

7.5

7.5

1

Horizon Media

Regeneron US, Diamond Producers Association US, Sally Beauty US

6.0

6.0

3

6

PHD

Casper US

5.8

5.8

3

5

8

Universal McCann

Emirates Airlines Global

3.0

3.0

1

6

9

dentsu X

Dashlane US

1.5

1.5

1

7

-

Assembly

Pabst US

0.5

0.5

1

8

-

Ocean Media

0.0

Casper US

-1.5

0

9

-

Havas Media

0.0

Emirates Airlines Global

-3.0

0

10

2

OMD

0.0

Hasbro Global

-7.8

0

2020(Jan)

19.8

11

2019(Jan)

48.1

37

-58.9%

-70.3%

RANK THIS MONTH

RANK LAST MONTH

1

-

MediaCom

Hasbro Global

2

7

Starcom

3

1

4

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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