2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
-
2
7
3
19
4
1
5 6
12
7
5
8=
24
8= 8= 11 12= 12=
-
14
17
15
-
16
-
17
3
18=
10
18=
102
20
4
AGENCY GSD&M
RECENT WINS
Capital One US Bank of America US, Volkswagen Leo Burnett China Project, Uni-President China Project Johns Hopkins Health System Corp Wunderman Thompson US Project, Boehringer-Ingelheim Animal Health US Project Banpu Infinergy Thailand Project, Ogilvy KFP Hong Kong Project, Epson Taiwan McGarryBowen Asahi Super Dry Global, Hershey US Droga5 Hershey US Nature Made vitamins US, Huawei Publicis Digital China Project, Samsung eCommerce SEA BMW Health Initiative Global, Foxtel Saatchi & Saatchi Australia Fred & Farid Longchamp Global Wieden & Kennedy Heinz Ketchup US Joan Creative Virgin Hotels US Jung von Matt Haribo Germany + Switzerland Fold7 Kronenbourg 1664 Global ex UK Tourism Tasmania Digital Australia, BBDO Happy Bath Korea, Boehringer Ingelheim (Pets) Brazil Subway UK & ROI, Danone (Oykos) Above+Beyond UK Project Pabst Brewing US, Pinterest US, Tuft 72andSunny & Needle US Project AIRBUS China Project, NAUSICAA Havas Worldwide France Project, Loews Hotels US Project MullenLowe Group Department of Tourism Philippines, Turkish Airlines Global, Philippine David International Convention Center Thatchers cider UK, Lillet aperitif McCann WorldGroup Europe
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.0
50.0
1
26.9
26.9
14
14.9
33
13.5
43
11.9 10.0
2 1
8.1
8.1
18
8.0
8.0
12
8.0 8.0 6.5 5.0 5.0
8.0 8.0 6.5 5.0 5.0
1 1 1 1 1
4.0
4.0
16
3.7
3.7
9
3.0
3.0
3
3.2
17
3.0
3.0
5
3.0
3.0
1
2.3
20
2020(Jan):
149.9
311
2019(Jan):
125.3
267
YoY Comparison:
19.6%
16.5%
ESTIMATED YTD WIN REVENUE (USD $ m)
15.4
RECENT LOSSES
Hershey India
13.5 13.0 10.0
5.2
5.1
Branston, Mizkan UK
Orbitz US
Subway UK & ROI
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Jan 2020 RANK THIS MONTH
RANK LAST MONTH
1
5
MediaCom
2
10
Starcom
3
8
Universal McCann
4
4
Mindshare
5
9
PHD
6
3
Horizon Media
7
-
Wavemaker
8
6
dentsu X Ikon
AGENCY
9
33
10
7
Havas Media
11= 11= 13 14= 14= 14= 17
12 52 38
Spark Foundry Mediaplus Assembly Thinkerbell Yonder Media Agenda21 Bountiful Cow
18=
15
Initiative
18= 18=
22 -
Madison Media iProspect
RECENT WINS Hasbro Global, Ferrarelle Italy, Collistar Italy Jos A Bank N America, Intersnack Europe Emirates Airlines Global Yili China Digital Planning, Kasikorn Bank Thailand Project, Red Bull Netherlands Casper US, Warner Bros Pictures Group Malaysia Regeneron US, Diamond Producers Association US, Sally Beauty US Mondelez Australia, Pernod-Ricard travel retail Global Dashlane US, HDFC Ergo General Insurance Singapore Buying, Benetton India Digital Myer Australia Correos Spain, Kia India, Europcar EMEA Ancestry Australia De’Longhi UK Pabst US SsangYong Australia FreeAgent UK Vanarama UK Digital Camden Town Brewery UK REPCO Australia, TCP Group Thailand, Wulling Indonesia Dr. Fixit India VFS Global India
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
17.2
10
14.2
14.2
7
7.5
7.5
1
ESTIMATED YTD WIN REVENUE (USD $ m) 17.3
RECENT LOSSES
Goon Baby Diapers Thailand
8.3
Mondelez Australia
6.7
26
7.0
AmorePacific China
6.2
11
6.0
3
6.0 2.3
Benetton India Digital
2.1
2
2.0
Vitalon Taiwan
1.8
3
1.5
1
1.4
19
1.0 1.0 0.5 0.3 0.3 0.3 0.2
2 1 1 1 1 1 1
0.1
8
0.1 0.1
1 1
2020(Jan):
52.8
129
2019(Jan):
125.2
240
YoY Comparison:
-57.8%
-46.3%
1.5 9.3
Emirates Airlines Global
1.0 1.0 0.5 0.3 0.3 0.3 0.2 1.6
Intersnack Europe
0.1 0.1
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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