www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
2
Ogilvy
2
3
McCann WorldGroup
3=
17=
3=
AGENCY
RECENT WINS
NHB, NEA, SSC
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
2.52
2.52
0.68
0.68
Dentsu
ANA
0.50
0.50
9
BBH
H채agen-Dazs Digital Asia Pacific
0.50
0.50
5=
4
Y&R
RSN
0.20
0.20
5=
20
Lowe
Garuda Indonesia Global
0.20
0.20
7
14
Bates
SSC Project
0.04
0.04
8
5
Grey Group
Eu Yan Sang Project, Autobacs Digital Marketing, GSK Physiogel Project
0.03
0.03
9=
1
DDB
0.00
0.00
9=
6
BBDO
0.00
0.00
9=
7
JWT
0.00
0.00
9=
8
TBWA
0.00
0.00
9=
10
Iris
0.00
0.00
9=
11
Leo Burnett
0.00
0.00
9=
12
M&C Saatchi
0.00
0.00
9=
13
Saatchi and Saatchi
0.00
0.00
9=
16
Euro RSCG
0.00
0.00
9=
17=
Crush
0.00
0.00
9=
17=
DraftFCB
0.00
0.00
20
15
Publicis
0.00
Burger King
(0.10)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ Jan 2013
RANK THIS MONTH
RANK LAST YEAR
1
1
2
14
3=
6
3=
13
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Ministry of Health, Haw Par, MOD
0.45
0.45
Dentsu Media
ANA
0.25
0.25
OMD
Hersheys, Audemars Piguet
0.20
0.20
Universal McCann
JNJ
0.20
0.20
8
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
6=
2
Mindshare
0.00
0.00
6=
3
MPG
0.00
0.00
6=
4
PHD
0.00
0.00
6=
5
Carat
0.00
0.00
6=
7
Initiative
0.00
0.00
6=
9
MEC
0.00
0.00
6=
10
MediaCom
0.00
0.00
6=
11
Maxus
0.00
0.00
6=
12
Vizeum
0.00
0.00
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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