2022 CREATIVE AGENCIES NEW BUSINESS India / Feb 2022 RANK THIS RANK LAST MONTH MONTH
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AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
1
9
Havas Worldwide
Shaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar
33.5
33.5
10
2
1
Ogilvy
Mahindra & Mahindra, Lux Industries, Cowrks India
13.9
13.9
12
3
3
DDB Mudra Group
Meta, Infosys Springboard, Life Insurance Council
13.4
13.4
5
4
2
Wondrlab
Faasos Project, Cholayil Private Limited (Medimix), Tata Strive
12.1
12.1
44
5
4
Wunderman Thompson
8.5
8.5
16
6
8
VMLY&R
5.9
5.9
13
7
10
The Womb
Matter, TrueCaller, Livlively
5.5
5.5
5
4.3
4.3
4
3.7
3.7
2
3.7
3.7
6
3.5
3.5
4
1.9
1.9
4
2022 (Jan-Feb):
106.2
125
2021 (Jan-Feb):
103.5
105
YoY Comparison:
2.5%
19.0%
Sun Pharmaceutical, AU Small Finance, Edelweiss Project Truecaller Project, BollyCoin Project, Amala Earth
8
5
M&C Saatchi Group
Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project
9
6
BBDO
P&G - Shiksha Project
10
7
Kinnect
11
11
MullenLowe Group Lintas Group
12
12
McCann WorldGroup
MX Player, Mahindra Electric Project ITC Foods, Zebpay, Ferns N Petals Project IIFL Finance, Navi Finance Project, Etisalat/edcast
2022 MEDIA AGENCIES NEW BUSINESS India / Feb 2022 ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dmart, Earthmade Organix, Provee
28.8
28.8
12
2
6
Havas Media
CoinSwitch, Valvoline, Supr Daily (Swiggy)
14.5
14.5
5
3
2
Wavemaker
6.0
6.0
5
4
3
MediaCom
5.6
5.6
4
5
4
OMD MudraMax
SAB TV Offline
0.7
0.7
1
6
5
Media Kinnect
Turtlemint, Geojit Financial, Bajaj Consumer Ltd.
0.4
0.4
3
2022 (Jan-Feb):
53.0
30
2021 (Jan-Feb):
31.3
16
YoY Comparison:
69.1%
87.5%
2022 Creative & Media (Jan-Feb)
159.1
155
2021 Creative & Media (Jan-Feb)
134.9
121
YoY Comparison:
18.0%
28.1%
AGENCY
RECENT WINS
Paytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project Raise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM
No.of Wins
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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