2021 CREATIVE AGENCIES NEW BUSINESS India / Feb 2021 RANK THIS RANK LAST MONTH MONTH
RECENT WINS
1
13
DDB Mudra Group
Unilever Wall's Global, PoCo Mobiles Project, Twin Health
21.1
2
1
VMLY&R
Marico, KFC Projects, Axis Bank Project
20.9
3
2
IPG Team Dynamic
BMW
4
3
The Womb
5 6
1
AGENCY
ESTIMATED YTD WIN REVENUE (Crore)
8
ESTIMATED OVERALL YTD RECENT LOSSES REVENUE (Crore)
No.of Wins
21.1
9
20.9
27
13.4
13.4
1
MPL， WheelsEMI
12.9
12.9
2
Wondrlab
Emami Ltd, Lixil India, Dole Asia Holdings Project
7.4
7.4
19
MullenLowe Group Lintas Group
Waah Jobs, AkzoNobel Brands, UPSTOX
7.2
7.2
8
6.2
6.2
7
Bel Cheese
7
5
Havas Worldwide
Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy
8
4
FCB
Lamke， Elle 18
6.7
IOCL (India Oil) Project
5.4
2
9
7
Leo Burnett
Udemy Project
3.5
Fortis Healthcare
3.5
7
3.2
3.2
7
2.2
2.2
1
Carrier Airconditioning and Refrigeration, Coromandel Wunderman Thompson Project, GlaxoSmithKline India Project Publicis + Publicis Capital Foods Ambiance
10
15
11
6
12
9
McCann WorldGroup
Manipal-UNEXT Project, Aster DM Healthcare Project,
1.2
1.2
3
13
12
Grey Group
Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project
0.7
0.7
3
14
10
BBDO
Finance Client
0.4
0.4
2
15
11
BBH
CaratLane, Hotstar Project， GoodWorker Project
0.2
0.2
3
16
14
Ogilvy
Acko General Insurance Project
0.1
0.1
1
2021 (Jan-Feb):
103.5
105
2020 (Jan-Feb):
77.4
69
YoY Comparison:
33.7%
52.2%
2021 MEDIA AGENCIES NEW BUSINESS India / Feb 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)
2
5
MediaCom
3
2
4
AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
17.4
17.4
9
Saridon
7.4
7.4
1
Zenith
Urban Company, MamaEarth
3.4
3.4
2
6
Starcom
Junglee Entertainment, Boat
2.9
2.9
2
5
20
OMD MudraMax
Cuemath
1.6
1.6
1
6
3
Havas Media
CG Foods India Digital Media
1.2
1.2
1
2021 (Jan-Feb):
31.3
16
2020 (Jan-Feb):
18.0
14
YoY Comparison:
74.5%
14.3%
2021 Creative & Media (Jan-Feb)
134.9
121
2020 Creative & Media (Jan-Feb)
95.4
83
YoY Comparison:
41.4%
45.8%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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