2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Feb 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
-
2
1
3
2
4
28
5
4
6
18=
7
3
8
17
9
-
10
5
11
14
12
6
13
7
14
-
15=
8=
15= 15= 18
8= 8= 11
19=
-
19=
12=
AGENCY
RECENT WINS
Intel Global, Amorepacific China Project, Mars China Project GSD&M Capital One US Bank of America US, Vision Express Leo Burnett UK, GlaxoSmithKline Japan Project Discover US, Walgreens Boots Grey Group Alliance US, Lindt & Sprüngli US Instagram Japan, Nike Korea, NCS Ogilvy Pte. Ltd. Singapore Project Axe US, Corona US, Corona Seltzer MullenLowe Group US Johnson & Johnson China, Unilever Wunderman Thompson China project, Aqilliz Singapore project Yili Group China, Republic Havas Worldwide Technologies US, Westhaven Solar US Popeyes US, Nestlé(Alpino, Baton, Gut Garoto, Nestléy Talento) Brazil McGarryBowen Asahi Super Dry Global, Hershey US Tourism Tasmania Digital Australia, BBDO Happy Bath Korea, Boehringer Ingelheim (Pets) Brazil Droga5 Hershey US Nature Made vitamins US, Huawei Publicis Digital China Project, Samsung eCommerce SEA Isobar TCL Electronics Global digital HKIA Hong Kong Project, Melco Saatchi & Saatchi Hong Kong Project, Chengdu ICC China Project Fred & Farid Longchamp Global Wieden & Kennedy Heinz Ketchup US Joan Creative Virgin Hotels US Cisco Systems US, Samsung Social Eleven US Jung von Matt Haribo Germany + Switzerland VMLY&R
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins 25
53.1
McDonalds Australia (digital)
50.1
50.0
Popeyes US
37.5
1
32.8
39
28.4
19
21.8
76
32.8 28.4
Marks & Spencer fashion UK
21.8 18.1
Corona Seltzer US
18.1
19
17.2
Hershey India
16.7
51
15.1
Westhaven Solar US
13.1
36
13.0
2
13.5
Branston, Mizkan UK
12.4
3
12.3
Pag-IBIG Fund Philippines
12.0
30
10.0
1
10.0
32
8.2
8.2
3
8.0
8.0
14
8.0 8.0 6.5
8.0 8.0 6.5
1 1 1
6.0
6.0
2
5.0
5.0
1
2020(Jan-Feb):
302.6
523
2019(Jan-Feb):
255.1
545
YoY Comparison:
18.6%
-4.0%
13.0
10.0 10.5
Plenty UK
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Feb 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
2
5
3
4
4
-
5
7
6
2
7
-
8
3
9
-
10
10
11= 11=
-
13
21
14
6
15
28
16
18=
17 18 19 20
11= 9 11= 67
AGENCY
RECENT WINS
Audi China Digital, Shanghai Volkswagen and Skoda China, P4 Play Poland Diageo Global, Lindt US, Royal PHD Enfield motorcycles Global PepsiCo China, BBVA Spain, LATAM, Mindshare Turkey, US Digital, Homeaway Italy Shanghai General Motors China, Zenith Vitalon Taiwan Daimler China, Mondelez Australia, Wavemaker Pernod-Ricard travel retail Global Skyworth China (Digital media), BioStarcom essence Taiwan Daimler China, SumUp OMD France,Home Credit Bank Russia Emirates Airlines Global, Nike Universal McCann Korea, Safi Malaysia GIC Audi China Digital ACC Cement India, Nextlot Peru, Havas Media Oppo Italy Accenture Interactive BBVA Global Digital Omnicom Media Group Johnson & Johnson Aus & NZ La Quinta Hotels US, Lockheed MediaHub Martin Global, Patron US Regeneron US, Diamond Producers Horizon Media Association US, Sally Beauty US Tombras Re/Max US Pernod Ricard Australia, Aussie Initiative Home Loans Australia, Mistine Thailand Spark Foundry Ancestry Australia Ikon Myer Australia Mediaplus De’Longhi UK Pilot Media Miele Germany MediaCom
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
39.1
Allianz France
38.9
57
31.6
AmorePacific China
30.9
38
24.7
Mondelez Australia
23.2
44
17.8
Reckitt Benckiser South Africa
16.9
3
17.3
Vikram Solar India AOR
16.6
3
14.5
Dickies Global
14.4
11
24.9
Ancestry Australia
8.9
57
8.7
Johnson & Johnson Aus & NZ
5.4
6
5.0
5.0
1
3.0
28
2.5 2.5
2.5 2.5
1 1
2.3
2.3
3
2.2
3
1.9
1
1.8
14
1.7 1.1 1.0 0.6
5 1 1 1
2020(Jan-Feb):
137.1
294
2019(Jan-Feb):
151.8
395
YoY Comparison:
-9.7%
-25.6%
10.9
6.0
Emirates Airlines Global
Lindt US
1.9 3.3 1.7 1.5 1.0 0.6
Intersnack Europe
Aussie Home Loans Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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