2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Feb 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.1
4.1
3
3.8
3.8
3
PUB (Social retainer)， Adapt & Grow (WSG)， Workforce Singapore, Manulife
2.4
2.4
6
BBDO
CDL Projects, Hilton Projects
1.0
1.0
2
15
VMLY&R
Logitech， Caltex B2B， Crayola
0.8
0.8
5
6
8
Digitas
Abbott (Digital & CRM) Project， Great Eastern Media
0.5
0.5
2
7=
5
Ogilvy
Pond's Project， Corteva Agriscience Project
0.3
0.3
2
7=
6
Happy Marketer
OneConnect Financial Technology
0.3
0.3
1
9
7
Leo Burnett
Milk Powder Client
0.2
0.2
1
10
-
Cutwater
Smitten Ice Cream, Mdsave, Just, OneLogin
0.1
0.1
6
11
1
Accenture Interactive
Arla
0.0
0.0
1
12=
-
Merkley+Partners
Performix
0.0
0.0
1
Online Circle
Barilla
0.0
0.0
1
13.8
34
RANK THIS MONTH
RANK LAST MONTH
1
3
Publicis
2
1
TBWA
3
4
DDB
4
2
5
12=
1
AGENCY
RECENT WINS HPB Integrated， Ohmyhome Media and Creative， Electronics Client Hilton Hotels and Resorts， Singapore Airlines, Hilton
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Feb 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
8
Circles Life, United Overseas Bank (UOB)
0.7
0.7
3
PHD
Singapore Airlines
0.1
0.1
1
3
Wavemaker
SPH and Kajima Development, Parkway Cancer Centre Project, Foxwood Wills Services Project
0.1
0.1
3
5
5
Vizeum
MYOB
0.0
0.0
1
6
4
Zenith
-0.6
0
1.1
16
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
Beiersdorf
2
1
Mindshare
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
0.0
RECENT LOSSES
United Overseas Bank (UOB)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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