2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Feb 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.38
0.38
2
FMCG Clinet
0.27
0.27
3
Publicis
Campbell Soup
0.20
0.20
1
3=
Grey Group
Generali
0.20
0.20
1
5=
3=
Saatchi & Saatchi
0.00
0.00
0
5=
3=
Leo Burnett
0.00
0.00
0
5=
3=
Ogilvy
0.00
0.00
0
5=
3=
J Walter Thompson
0.00
0.00
0
5=
3=
FCB
0.00
0.00
0
5=
3=
Bates
0.00
0.00
0
5=
3=
Cheil
0.00
0.00
0
5=
3=
Havas Worldwide
0.00
0.00
0
5=
3=
MullenLowe Group
0.00
0.00
0
5=
3=
TBWA
0.00
0.00
0
5=
3=
Y&R
0.00
0.00
0
5=
3=
BBDO
0.00
-0.20
0
0.8
7
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
VNM Optimum TVC Project， Food Empire - CaféPho Project
2
1
Dentsu
3
3=
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Campbell Soup
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Feb 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.02
9
0.09
3
0.03
2
0.0
0.03
1
Havas Media
0.0
0.00
0
3=
OMD
0.0
0.00
0
5=
3=
DatViet Media
0.0
0.00
0
5=
3=
Mindshare
0.0
0.00
0
5=
3=
Starcom
0.0
0.00
0
5=
3=
Initiative
0.0
0.00
0
5=
3=
Zenith
0.0
0.00
0
5=
3=
Dat Viet VAC Media
0.0
0.00
0
5=
3=
Vizeum
0.0
0.00
0
5=
3=
TKL Media
0.0
0.00
0
15
3=
Carat
0.0
-0.08
0
1.1
15
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
3=
Wavemaker
Unicharm (Bobby/Diana), Masan (Omachi, 247, Vinh Hau), Piaggio
1.2
2
3=
dentsu X
Bose
0.1
3
1
PHD
Betagen, Bluestone Project
0.1
4
2
MediaCom
Bose
5=
3=
5=
AGENCY
RECENT WINS
RECENT LOSSES
Campbell Soup
HBO
Piaggio
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2