2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Feb 2018
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
17=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
126.3
29
Publicis
Mercedes-Benz Global, Ricola Global, Friso China Project
127.2
Telefonica Chile
J Walter Thompson
SHELL Japan Project, Skechers China Project, Sino Hotels Hong Kong Project
42.3
Abbott - Pediasure Singapore
39.8
76
2
Ogilvy
Changi Airport Group Singapore, Pizza Hut Singapore, Canadian Tourism Commission Mexico
41.8
Jägermeister US Digital
39.6
102
4
4
Havas Worldwide
ADP US , Kraft Heinz Europe, Shoppers Drug Mart Canada Project
33.8
33.8
28
5
-
Publicis Groupe
Campbell Soup Global
30.0
30.0
1
6
3
The Martin Agency
Kohl’s US, Sling TV US, The Magic Brand US, Lidl US Project
16.5
16.5
4
7
15=
13.9
39
8
5
Leo Burnett
13.1
13.1
46
9
6
R/GA
Plated US, Shiseido Japan Digital, Bubly US, Lego US
13.0
13.0
11
10
7=
Grey Group
Bose Global
11.0
10.0
2
11
7=
Publicis.Sapient
Carrefour Global Digital
10.0
10.0
1
12=
-
Conill
Lowe's US
10.0
10.0
1
12=
-
EP & Co
Lowe's US
10.0
10.0
1
12=
-
Via Agency
Lowe's US
10.0
10.0
1
15=
10
Isobar
FMCG China Client
8.8
8.8
41
15=
9
McCann WorldGroup
Vichy Cosmetics Global, Dorchester Collection Global, San Francisco Giants US
8.8
35
17
12=
Wolfgang
Halo Top Ice Cream US, Panda Express US
7.0
7.0
2
18
-
Y&R
Office Depot Global, Yamaha Indonesia Project, Innisfree Thailand Project
9.1
Emirates Airlines Australia
6.6
10
19
15=
MullenLowe Group
Rossmann Germany, Unilever Brand (PG Tips) UK, Deutsche Bahn Germany CRM
6.8
Macquarie University Australia
6.3
6
20
11
Karmarama
BT UK digital, BetVictor UK
6.0
6.0
2
Feb 2018
326.6
620
Feb 2017
260.2
649
YoY Comparison:
25.5%
-4.5%
DDB
McDonalds Australia, Highways England UK, LCL France, Royal Caribbean China Castello cheese Global Digital, Abbott nutrition China, Emirates Airlines Australia
16.9
14.2
Virgin Atlantic Europe
Hotels.com Asia
ALDI US