www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Garuda Indonesia Global
1.00
1.00
2
8=
JWT
Indosat IM3, Matrix and Mentari
0.50
0.50
3
3
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik
0.47
0.47
4
2
McCann WorldGroup
Perfetti Van Melle
0.41
0.41
5=
4=
Grey Group
DSG Surya Mas Indonesia Projects
0.30
0.30
5=
4=
Y&R
XL Indonesia
0.30
0.30
5=
8=
DDB
Bloomberg TV
0.30
0.30
8
6
TBWA
Nissan Datsun
0.25
0.25
9
8=
0.20
0.20
10
7
Bates
0.07
0.07
11=
8=
Ogilvy
0.00
0.00
11=
8=
Leo Burnett
0.00
0.00
11=
8=
BBDO
0.00
0.00
11=
8=
Saatchi & Saatchi
0.00
0.00
11=
8=
Havas Worldwide
0.00
0.00
11=
8=
M&C Saatchi
0.00
0.00
11=
8=
DraftFCB
0.00
0.00
AGENCY
RECENT WINS
Publicis
Unilever Digital
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ Feb 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
5=
MPG
2
14
Dentsu Media
Indosat, Calpis
1.39
3
1
Starcom MediaVest
Garuda Indonesia Global
0.88
0.88
4
5=
MediaCom
Fonterra
0.50
0.50
5
2
Initiative
JNJ
0.25
0.25
6
3
Carat
FIF, Philip Morris Digital
0.23
0.23
7
4
Maxus
Invida
0.15
0.15
8=
5=
Mindshare
0.00
0.00
8=
5=
MEC
0.00
0.00
8=
5=
PHD
0.00
0.00
8=
5=
Vizeum
0.00
0.00
8=
5=
Universal McCann
0.00
0.00
8=
13
ZenithOptimedia
Hankook
0.15
Invida
0.00
14
5=
OMD
Yamaha Manufacturing
0.04
Fonterra
(0.46)
AGENCY
RECENT WINS
RECENT LOSSES
1.03
1.03
Garuda Indonesia
0.89
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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