www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Feb 2013
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Verisign, Johnson Fitness, Kraft Foods
22.46
2
3
Ogilvy
Mastercard, Jiayuan Project, Magic Pharma
22.02
3
2
Saatchi & Saatchi
Mazda CX-7 and Mazda 6, Swire Cold Storage Project
19.53
19.53
4
5
Publicis
Buick LaCrosse, HTC, JDB Kunlun Mountains
17.33
17.33
5
6=
BBH
Qoros Global
15.75
15.75
6
4
Leo Burnett
BMW Greater China
11.34
11.34
7
10
Grey Group
Mengniu Telunsu, Sony Handycam Project, Yoya Project
7.28
7.28
8
6=
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
9
11=
DDB
Bentley Project, Bayer
5.20
5.20
10
11=
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
11
8
Y&R
CGB Project
1.89
1.89
12
9
Dentsu
Yili Products Digital
1.26
1.26
13
11=
TBWA
Bosch
0.47
0.47
14=
11=
BBDO
0.00
0.00
14=
11=
JWT
0.00
0.00
14=
11=
Wieden & Kennedy
0.00
0.00
14=
11=
M&C Saatchi
0.00
0.00
14=
11=
WE
0.00
0.00
14=
11=
Iris
0.00
0.00
14=
11=
Havas Worldwide
0.00
0.00
14=
11=
Bates
0.00
0.00
22
11=
DraftFCB
AGENCY
RECENT WINS
JunLeBao
2.52
RECENT LOSSES
22.46
Johnson Fitness
Mengniu Telunsu
21.39
(2.52)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ Feb 2013 ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
CGB, Shenzhen Mobile
40.32
Fonterra Asia Pacific
30.87
2
1
ZenithOptimedia
Abbott Nutrition, Perfetti Van Melle, JALA
23.31
Shenzhen Mobile
21.74
3
3
MediaCom
Pazzo Project
7.09
7.09
4
6=
6.30
6.30
5
4
Vizeum
Jinluo Group, Miracle-Gro, Stella LunaJKJY & WHAT FOR
3.32
3.32
6
5
Starcom MediaVest
Garuda Indonesia Global
0.63
0.63
7
6=
Universal McCann
Florentia Village
0.32
0.32
8=
6=
Dentsu Media
0.00
0.00
8=
6=
MPG
0.00
0.00
8=
6=
Initiative
0.00
0.00
8=
6=
MEC
0.00
0.00
12
12=
Carat
13
12=
14
14
AGENCY
RECENT WINS
PHD
RECENT LOSSES
1.60
Perfetti Van Melle
(4.70)
Mindshare
0.00
CGB
(4.73)
Maxus
0.00
Uni-President
(9.45)
Yakult Media Buying
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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