2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.74
4
1.96
20
1.39
1.39
7
1.13
1.13
32
Samsung Electronics visual display, Citibank (integarte with ZO)
1.09
1.09
3
Isobar
Electronics Brand
0.66
0.66
3
6
Saatchi & Saatchi
Siemens Home Appliances, Mytel Viettel Project
0.40
0.40
3
8
7
Dentsu
FMCG Clinet
0.29
0.29
5
9
8
VMLY&R
Sun Life
0.20
0.20
1
10
9
FCB
Kimberly Clark
0.12
0.12
1
11
-
RED2 Digital
Sennheiser SEA
0.05
0.05
1
12=
10=
Ogilvy
0.00
0.00
0
12=
10=
Bates
0.00
0.00
0
12=
10=
Cheil
0.00
0.00
0
12=
10=
MullenLowe Group
0.00
0.00
0
12=
10=
TBWA
0.00
0.00
0
17
15
Havas Worldwide
0.00
RB
-0.06
0
18
16
Grey Group
0.20
Revlon
-0.36
1
9.6
81
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
4
DDB
3
2
Publicis
4
5
J Walter Thompson
5
3
Leo Burnett
6
-
7
AGENCY
RECENT WINS Verisign Project, 7Up (Suntory PepsiCo) Project, DJI Global Skittles, Santen Sainle Project, Santen Lutax Project, Valvoline Project Techcombank Project, Unilever Project, Sendo Project, Genting Cruise Lines Project NutiFood Vietnam Project, Midea Washing Machine, Vitasoy, Honma Golf
Generali
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3.10 2.96
Samsung Electronics visual display
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
United Airlines
1.84
20
1.6
Revlon Global
1.55
9
BEIERSDORF, Daimler
0.9
Intel
0.75
4
Zenith
Nestle, GSK
0.7
0.70
2
-
Spark Foundry
Marriott, Campbell Arnott's, Mondelez
0.4
0.40
3
6
4
Havas Media
Puma, De Beers, Marico
0.3
0.33
3
7
6
Initiative
Revlon Global
0.2
0.24
4
8
7
Carat
Microsoft
0.5
Piaggio
0.09
1
9
8
dentsu X
Bose
0.1
Honda Project
0.03
4
10
9
DatViet Media
Viettel, Novaland, FPT
0.0
0.01
5
11
10
Vizeum
0.0
0.00
0
12
11
PHD
HSBC, Betagen, Bluestone Project
0.3
Google-Digital Servuce
-0.07
3
13
12
Starcom
Campbell Soup
0.1
Mars Buying
-0.14
1
14
13
Dat Viet VAC Media
0.0
Marico
-0.25
0
15
14
TKL Media
0.0
Asia Foods/GauDo
-0.38
0
16
15
Mindshare
0.3
HSBC
-1.34
5
3.8
64
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
Asia Food, Masan, PVM, Pho24
2.1
2
2
MediaCom
Kingsmen, PNJ Jewellry, Mars
3
5
OMD
4
3
5
AGENCY
RECENT WINS
BP, Tafico, Cetaphil, Hong Kong Tourism Board
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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