December 2018 New Business League-Malaysia

Page 1

2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2018

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

5.62

14

1.76

1.76

2

Midea Washing Machine, Vitasoy, Honma Golf, Dupont-Coteva

1.69

1.69

32

BBDO

Perodua, DJI Global

2.10

1.34

2

5

Dentsu

PT Santos Jaya Abadi Project

1.11

1.11

9

6

6

Publicis

0.75

0.75

1

7

7

Ogilvy

0.74

0.74

7

8

8

Saatchi & Saatchi

0.70

0.70

2

9

9

VMLY&R

Unifi, Grab Food

0.51

0.51

2

10

10

MullenLowe Group

Tesco

0.50

0.50

1

11

11

Stellar Group

BankBazaar Digital

0.40

0.40

1

12=

12=

McCann WorldGroup

0.25

0.25

6

12=

12=

M&C Saatchi

Tourism Australia, Axiata Group

0.25

0.25

2

14=

14

Sunway Medical

The Clan Project

0.20

0.20

1

14=

21

Burson-Marsteller

0.20

0.20

1

16

16

Isobar

Government Client

0.13

0.13

5

17

15

Entropia Noir

Axiata Group Digital

0.10

0.10

1

18

17

Lion & Lion

XL Axiata

0.02

0.02

1

19=

18=

GOVT

0.00

0.00

0

19=

18=

Kingdom Digital

0.00

0.00

0

15.21

92

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

FCB

PropertyGuru, UEM Sunrise, Marriot International group, SASA Malaysia Project

5.62

2

Leo Burnett

Government Client

3

3

J Walter Thompson

4

4

5

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

Genting Cruise Lines Project, Oil Client Mondelez Project, Columbia Asia Branding Project, Philips Project, Columbia Asia Project Siemens Home Appliances, Campbell Soup

RECENT LOSSES

Education New Zealand

Tourism Australia


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