2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.62
14
1.76
1.76
2
Midea Washing Machine, Vitasoy, Honma Golf, Dupont-Coteva
1.69
1.69
32
BBDO
Perodua, DJI Global
2.10
1.34
2
5
Dentsu
PT Santos Jaya Abadi Project
1.11
1.11
9
6
6
Publicis
0.75
0.75
1
7
7
Ogilvy
0.74
0.74
7
8
8
Saatchi & Saatchi
0.70
0.70
2
9
9
VMLY&R
Unifi, Grab Food
0.51
0.51
2
10
10
MullenLowe Group
Tesco
0.50
0.50
1
11
11
Stellar Group
BankBazaar Digital
0.40
0.40
1
12=
12=
McCann WorldGroup
0.25
0.25
6
12=
12=
M&C Saatchi
Tourism Australia, Axiata Group
0.25
0.25
2
14=
14
Sunway Medical
The Clan Project
0.20
0.20
1
14=
21
Burson-Marsteller
0.20
0.20
1
16
16
Isobar
Government Client
0.13
0.13
5
17
15
Entropia Noir
Axiata Group Digital
0.10
0.10
1
18
17
Lion & Lion
XL Axiata
0.02
0.02
1
19=
18=
GOVT
0.00
0.00
0
19=
18=
Kingdom Digital
0.00
0.00
0
15.21
92
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
FCB
PropertyGuru, UEM Sunrise, Marriot International group, SASA Malaysia Project
5.62
2
Leo Burnett
Government Client
3
3
J Walter Thompson
4
4
5
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Genting Cruise Lines Project, Oil Client Mondelez Project, Columbia Asia Branding Project, Philips Project, Columbia Asia Project Siemens Home Appliances, Campbell Soup
RECENT LOSSES
Education New Zealand
Tourism Australia
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.09
6.09
20
Lenovo / Motorola, AVON, Mondelez, Marriott
1.93
1.93
8
OMD
Gentle Supreme, SK Magic, Daimler, RuMa Project
1.12
0.97
9
3
Universal McCann
Old Town Coffee, Wilson Communication Project, Nestle
0.88
0.88
7
5
5
Zenith
Ralph Lauren, Huawei (Performics) Project, Northen Territory Tourism Board (Performics), Coty
0.88
0.80
3
6
9
PHD
WIPRO UNZA, HSBC, Resorts World Sentosa Singapore, Paynet
1.00
0.72
7
7
6
M/Six
Telekom Malaysia (unifi)
0.50
0.50
1
0.36
ARLO
0.36
4
WIPRO UNZA
0.29
2
0.25
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Initiative
Carlsberg, ASTRO, Dish TV India, Emina Cheese
2
2
Spark Foundry
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Intel
Magicbricks Digital
8
8
Havas Media
Puma, Saic Maxus Project, Estrella Damm Project
9
7
Carat
Reckitt Benckiser Contract, Microsoft
1.31
10
10
AdParlor
TGV Cinemas
0.25
11
11
Vizeum
TimeDotCom
0.20
Huawei
0.20
6
12
12
Wavemaker
4Fingers, Pos Ad (Shopper 360 Limited), MCT Berhad, Esprit
0.56
Sentosa Development Corporation
0.10
6
13
13
SapientRazorfish
Marriott
0.03
0.03
1
14
14=
Columbus
0.00
0.00
0
15
14=
DCG
0.00
0.00
0
16
17
MediaCom
Alibaba Group, Mars, Shell
2.05
Coty
-0.46
8
0.30
Reckitt Benckiser Contract
-0.69
1
1.08
MELCO/City of Dreams
-1.70
7
0.05
Airline client
-2.35
4
7.93
95
17
16
Starcom
Far EasTone Telecommunications, Campbell Soup
18
18
Mindshare
BP, General Mills, Hong Kong Airport Authority, Focus Entertainment
19
19
dentsu X
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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