www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ December 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tourism Victoria Project, YUNEGISH Project, Axalta Project
203.30
2
2
McCann WorldGroup
China Merchants Bank, Heineken, Intel Project
128.55
126.66
3
3
Saatchi & Saatchi
Union Pay, Vatti, CCTV Project.
89.46
65.83
4
4
JWT
China Unicom, China Auto Rental
71.94
5
5
Leo Burnett
Galaxy (Grand Waldo), China World Exhibitions Project,
45.40
45.40
6
6
BBH
Ikea, Clarks Global, Qoros Global
36.54
35.51
7
7
Publicis
ChangAn Car, 21-Super-Vita， Dangdang
35.39
8
8
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
26.46
26.46
9
10
Grey Group
Xiaomi Project, GSK Project
25.64
25.13
10
9
DDB
DWA, Mastercard Project, Bausch+Lomb Project
32.76
24.63
11
11
TBWA
CAPSA Project, Tsingtao Beer, Mars Petcare
13.17
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
13
13
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
14
14
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
15
15
M&C Saatchi
1.26
1.26
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
19
19
Dentsu
Yili Products Digital, Dunlop Project
11.97
(0.63)
20
20
Y&R
Revlon Regional Project, Ping An Bank
17.48
(1.42)
21
21
Bates
ASUS Global
3.15
AGENCY
RECENT WINS
RECENT LOSSES
Mars(Petcare)
Johnson & Johnson Project
Vatti
Hisense
200.55
51.92
31.41
12.51
10.55
Calbee
Buick
8.38
(22.05)