2020 CREATIVE AGENCIES NEW BUSINESS India / Dec 2020 RANK THIS RANK LAST MONTH MONTH
RECENT WINS
No.of Wins
1
1
DDB Mudra Group
L'Oreal Professionel Projects, Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure
108.9
106.9
53
2
3
McCann WorldGroup
BMW, Healthily Project, Twilio Project, Exxon Mobil Project, Karo Sambhav Project
33.6
33.6
27
3
2
Havas Worldwide
Bel Cheese, BIPHA, Vegolution
28.1
28.1
42
4
14
Ogilvy
Ti Cycles, Cars24 services, Mobile Premier League Project
28.5
23.4
18
5
4
Wunderman Thompson
6
5
VMLY&R
7
8
Dentsu
AU Bank Project, Edelweiss Project, Extraamarks Project CIPLA, Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project
24.7
Hershey
21.3
67
15.6
Bel Cheese
14.6
25
Mobile Premier League
17.9
Harman - Jbl & Hk
14.4
19
12.4
12.4
12
12.1
12.1
7
9.0
8.0
11
8.9
7.9
21
6.7
6.7
5
5.4
5.4
1
4.6
4.6
3
3.9
21
8
6
The Womb
Mahindra Scorpio, UpGrad Education pvt, Reliance Retail,
9
7
WATConsult
TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital
10
9
L&K Saatchi & Saatchi
11
10
Leo Burnett
12
11
IdeateLabs
13
12
ARM Worldwide
14
1
AGENCY
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
Reliance Digital, Hettich, Practo, Abbott Consumer Pharma WhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL MTV Danone digital, Max Bupa Digital, Diageo Brands Whirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey
13
Isobar
15
15
MullenLowe Group Lintas Group
16
16
BBDO
HP Project, Yes Bank, Idea Projects, HUL (V Wash)
3.6
3.6
12
17
17
Mirum
WileyNXT (Social Media), Silver Arrows and Bimamitra
3.4
3.4
2
18
18
Gozoop
OPPO digital, SterloMax
2.7
2.7
2
19
19
Blue Vector
Volvo Social Media
2.0
2.0
1
20
20
DViO Digital
McDonald's digital
2.0
2.0
1
2020(Jan-Dec)
339.6
432
2019(Jan-Dec)
569.5
439
YoY Comparison:
-40.4%
-1.6%
7.2
Astral Poly Technik
2020 MEDIA AGENCIES NEW BUSINESS India / Dec 2020 RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University Principal Mutual Funds, Benetton Digital, Association of Mutual Funds, Toyota Aqualite, Dabur Digital, Lionsgate, CitroĂŤn, Hasbro, Malabar Gold & Diamonds, Uber Apical, Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad Zee Entertainment, Pagarbook, Lectro E-Mobility
1
1
Havas Media
2
4
dentsu X
3
2
MediaCom
4
3
Starcom
5
5
Wavemaker
6
6
Zenith
7
7
PHD
8
8
Digitas
9
10
Mindshare
10
9
Lodestar Universal
Emirates Airlines
11
11
Performics
Planet Sports, OYO, GCPL
12
18
Carat
13
13
Initiative
14
12
Kinnect
15
14
16
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore) 28.0
Emirates Airlines
25.1
No.of Wins
27.0
15
25.1
23
23.3
Mobile Premier League
21.9
13
26.7
Sun Pharmaceutical Industries
20.6
19
21.2
ITC
17.5
20
16.6
16.6
14
14.7
10.0
7
8.0
8.0
5
3.6
14
3.4
3.4
3
2.9
2.9
4
2.5
9
1.9
1.9
4
Bausch + Lomb Digital
1.7
1.7
1
Gozoop
SterloMax
1.4
1.4
1
15
Clevertize
eBay
1.0
1.0
1
17
16
Madison Media
Dr. Fixit
0.3
0.3
1
18
17
iProspect
VFS Global
0.3
0.3
1
19
19
Essence
FacesCanada, Games24x7
1.7
UpGrad
-0.4
2
20
20
OMD MudraMax
SAP
1.0
Carapelli Firenze
-2.1
2
2020(Jan-Dec)
163.3
159
2019(Jan-Dec)
373.8
179
YoY Comparison:
-56.3%
-11.2%
2020 Creative & Media (Jan-Dec)
502.9
591
2019 Creative & Media (Jan-Dec)
943.2
618
YoY Comparison:
-46.7%
-4.4%
Chikai Global, Mobile Premier League, Marico, ITC Store LG Ecom, Forevermark Ecom, Diageo, Aasaan Job Marico, DBS Bank, Philip Morris International TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT
Wwe Entertainment Corp, Yes Bank, CUCKOO INDIA Meesho, Cred, Manipal University Jaipur
18.8
3.3
Pharmeasy
Diageo
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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