2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Dec 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.0
26
42.0
42.0
10
Bayer OTC brands Global, TaxAct US, AVIS US
41.9
41.9
11
McCann WorldGroup
ADT Inc. US, TGI Fridays US, GSK pharmaceuticals Global
36.5
34.8
4
4
Ogilvy
Groupon Us, Kiwis Zespri US, Aena Videos US
44.8
33.8
15
6
5
Leo Burnett
Corrs Light US, Facebook Messenger Global
33.0
33.0
2
7
6
R/GA
32.7
32.2
24
8
7
Publicis Groupe
30.0
30.0
1
9
14
TBWA
10
8
DDB
11
11
Johannes Leonardo
12
12
Accenture Interactive
13
9
Doner
14
13
Havas Worldwide
15
17
Droga5
16
15
Anomaly
17
16
McKinney
18
18
19=
19=
RANK LAST MONTH
1
10
Wieden + Kennedy
Montblanc Global, McDonald's US project, Fisher-Price US, HBO US, Netflix US, C&A US
57.0
2
1
Mother
TripAdvisor US, Roc Beauty US, Instagram US Project
3
2
MullenLowe Group
4
3
5
19=
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
19=
AGENCY
RECENT WINS
Universal Music Group US, Michael’ s Stores US, Texas Capital Bank US GSK pharmaceuticals Global creative Groupon US, Mountain Dew(PepsiCo Brand) US, University of Phoenix US State Farm US, iShares Global, PlayStation Global, Corona Building Volkswagen US, Gap US Kimberly Clark (baby and childcare business) Global Tylenol, Listerine, Zyrtec US, Nature's Bounty US, Premier Health TNT & TBS US, GNC US, Align Technology APAC, AB InBev Equinox Fitness US, Kimberly-Clark Brands US, EMEA, GoCompare US, Porsche Global, Stars Group Global, Johnnie Walker Global, Vodafone
RECENT LOSSES
Equinox Fitness US
Kimberly-Clark Brands US, EMEA
31.5
Accenture Interactive
27.5
6
39.7
State Farm US (Part)
24.7
8
24.8
Truly Hard Seltzer US
23.8
3
22.0
2
22.0 24.0
Bush's Best US
21.5
3
45.5
Jack Daniel's, Brown-Forman Global
20.5
44
24.6
Nature's Bounty US
20.1
6
18.5
18.5
5
Little Caesars US
18.2
18.2
2
Publicis
Mondelez Global, AXA Global
16.0
16.0
2
The Marketing Arm
State Farm (Part) US
15.0
15.0
1
Huge
Pantone Global, Brooks Running Company
15.0
15.0
3
2019(Jan-Dec)
814.4
459
2018(Jan-Dec)
742.8
690
YoY Comparison:
9.6%
-33.5%
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Dec 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Horizon Media
2
2
OMD
3
3
Carat
AGENCY
RECENT WINS Captain Ds US, Capital One US, Biofreeze US, Sundial US, Northwell Health System US, Kroger US, Lyft Grey Goose (Digital) Global, Patron Global Project, McDonald's US, Walt Disney Company Global Procter & Gamble, Vodafone Global Peacock US, US Marine Corps US, Hearinglife US, Allergan US, Dyson Global Navy Federal Credit Union US, Ecobee US, Sennheiser Global, Pinterest US, Pluto TV US The Stars Group Global, TikTok Global, WeWork US, Chuck E. Cheese US, Waze US Novartis Global, Vistaprint N. America Rayovac (Energizer Holdings) US, Armor US, Levi Strauss US, Aetna
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
146.4
Blue Buffalo (Part) US
143.8
60
141.2
Levi Strauss US
134.7
17
97.5
Re/Max US
95.6
2
33.0
GSK Pfizer OTC Global
31.3
12
29.2
13
4
5
Mindshare
5
4
MediaHub
6
6
PHD
7
7
Starcom
8
8
Universal McCann
9
23
dentsu X
Upfield Global
5.2 6.5
29.2
21.6
Ferrero Global
18.6
7
22.5
Hallmark Cards
18.3
2
16.9
Stop & Shop
15.9
7
5.2
2
4.0
4
10
9
Initiative
Valvoline US, Nintendo US, Keurig Dr Pepper US, Deliveroo Glbl ex UK
11
10
M/SIX
Electronic Arts Global
3.2
3.2
2
12=
11=
Empower
PetSmart US
2.5
2.5
3
12=
11=
Arena Media
Travelocity US
2.5
2.5
1
14
-
MaxAudience
U.S. Air Force
2.0
2.0
1
15
-
Tombras
Re/Max US
1.9
1.9
2
16
-
Resolution
Virgin Voyages
1.8
1.8
1
17
-
Moxie Atlanta
Ruth Chris Steakhouse
1.5
1.5
1
18
13
Crossmedia
Etihad Airways Global
1.3
1.3
1
19=
14=
Spark Foundry
NBC Universal Entertainment US, MCM Worldwide US
1.0
1.0
2
19=
14=
BSSP
Columbia Sportswear US
1.0
1.0
1
2019(Jan-Dec)
366.6
201
2018(Jan-Dec)
362.3
213
YoY Comparison:
1.2%
-5.6%
Ecobee US
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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