2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Dec 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Kimberly-Clark Brands US, EMEA
144.3
278
140.6
State Farm (Part) US
120.4
199
Heinz Baked Beans UK, TNT & TBS US, ASTRA SWEETS BELGIUM
137.2
Keventer India
110.7
180
McCann WorldGroup
GSK pharmaceuticals Global, TSB UK, Havaianas Argentina
100.7
Charles Sturt University Australia
91.9
227
4
Publicis
Beiersdorf Nivea Global, AXA Global, Sephora China, IPSA China
92.3
DS China
90.8
207
6
12
Isobar
Egyptian Tourism Promotion Board MENA, Alliance Bernstein US Project
86.6
CITIC Credit Card China
75.6
326
7
6
Leo Burnett
McCormick EMEA, Nivea China Project, Nivea Latam, Yili China, Nivea Korea
81.7
Samsung Australia
75.3
167
8
8
Digitas
Tencent China Project, Huawei China Project, Mercedes-Benz China Project
64.1
64.1
103
9
7
Publicis Groupe
GSK pharmaceuticals Global
62.0
62.0
2
10
9
MullenLowe Group
AVIS US, TaxAct US, Singapore NAVY Singapore
59.1
National Trust UK
55.5
31
11
23
Wieden + Kennedy
Fisher-Price US, HBO US, Netflix US, C&A US
67.5
Equinox Fitness US
50.5
33
12
17
Droga5
Kimberly-Clark Brands US, EMEA, Coca-Cola Western Europe Digital, Equinox Fitness US
52.5
Philadelphia Cream Cheese US
48.0
10
13
10
R/GA
Universal Music Group US, Michael’ s Stores US, Texas Capital Bank US
46.6
46.1
35
14
14
TBWA
Groupon US, Henkel beauty brands Germany, Carwow UK, Optus roster Australia
53.4
45.9
19
15
11
Mother
Zalando Europe, TripAdvisor US, Roc Beauty US, Instagram US Project
44.8
44.8
12
16
18
Dentsu
17
13
18
16
19
15
20
19
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Milka Europe, Kimberly-Clark Brands APAC, Dairy Farm APAC
168.8
2
2
DDB
State Farm (Part) US, OPPO Singapore, Avanti West Coast Railways UK
3
3
Havas Worldwide
4
5
5
AGENCY
RECENT WINS
CDHU Brazil, CitiPower, Powercor Australia, Charles Sturt University Australia Demazin Australia, Jack Daniel's, BBDO Brown-Forman Global, WhatsApp Global Kimberly Clark (baby and childcare Accenture Interactive business) Global Beiersdorf healthcare brands Global, AirAsia India, Netflix Brazil, Wunderman Thompson Cinemark-Hoyts Argentina, Boost India VMLY&R
Walgreens Boots Alliance US, Villa Maria Wines Global, Ausgrid US, LG Argentina Digital
RECENT LOSSES
Standard Bank S Africa
46.4
Liby China
43.3
359
75.8
Generali Germany
41.0
59
36.0
Marks & Spencer fashion UK
35.4
4
72.2
Kimberly Clark (family care division) UK
33.7
205
32.6
Marigold Malaysia
26.6
111
2019(Jan-Dec):
1,774.7
3,487
2018(Jan-Dec):
2,045.7
4,328
YoY Comparison:
-13.2%
-19.4%