KOL Marketing Flow, Value Chain and Management

Table of Contents

1. KOL Marketing Investment Trends

Summary of KOL Market Investment for Marketers

TOP KOL PLATFORM BUSINESS TRENDS KOL MARKETING OVERVIEW OF MAJOR SOCIAL MEDIA PLATFORMS • KOL Strategies and Commercialization Chain of Major Social Platforms • Features of Major Social Platforms for KOL Marketing

KOL CLASSIFICATION & EVALUATION • Multi-dimensional KOL Evaluation to Achieve Effective Advertising • KOL Strategic Classification • Overview of Typical KOL Marketing Roadmap by Tiers Adopted by Mature Brands

2. KOL Marketing Flow, Value Chain and Management

• KOL Effectiveness Management & Buying Efficiency – How Did We Get Here? • Typical Issues in KOL Marketing Effectiveness Management • Case Study: Precise Targeting via Catering Various Platform Characteristics • Case Study: Empower Pre-buying Management Through Comprehensive Data Optimization +

Benchmarking • Case Study: Establish Comprehensive KOL Management Scheme to Increase Buying

Effectiveness & Efficiency

3. KOL Effectiveness Management and Evaluation

• Comprehensive Evaluation of KOL to Increase Marketing Effectiveness • Complete Strategic Flow and Effectiveness Measurement Scheme for KOL Marketing • Case Study: Communicating with Different Social Circles Through Customized Content • Case Study: Cooperating with KOLs with Different Attributes Based on Livestreaming Goals • Case Study: Burberry Builds Product Seeding Through Multiple Layers of Social Circles • Case Study: Tiffany & Co. Creates Viral Marketing Through Core Events • Case Study: Enhance End-to-End Buying Management from Pre-buying Check + Post-buying Audit