As an independent consultancy with KOL audit qualification, R3 has found that while marketers have been increasing their content marketing budgets and investment, there are several significant challenges that remain unresolved. These issues lead to wasteful and sub-optimal investment. Together with one of the industry’s leading content delivery platforms, WBY, R3 has developed
a 2021 China KOL Market Analysis Report. This report aims to organize these factors, which tend to evade generalization.
