2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Aug 2018
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
337.1
111
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Lenoco Project, Macao Shopping Festival Project
338.4
2
Publicis
Nike, Master Kong Projects, Tencent
164.5
164.5
81
3
3
Isobar
125.0
125.0
98
4
4
Leo Burnett
87.3
87.3
14
5
5
J Walter Thompson
MeadJohnson Project, Mars Project, NUTRICIA Project
87.0
87.0
25
6
8
Saatchi & Saatchi
Siemens Home Appliances Project, Cathay Pacific
85.1
85.1
21
7
7
McCann WorldGroup
China Merchants Bank Project, Microsoft, Hitachi Vantara Project
69.7
69.7
57
8
6
Dentsu
Electronic Client
66.9
66.9
26
9
10
DDB
43.2
20
10
11
Digitas
43.1
13
11
9
BBDO
ViVO Project, DiDi, Master Kang
46.6
42.5
8
12
14=
Y&R
Puma， Office Depot, GNC vitamins
26.1
26.1
2
13
12
FCB
Bosch Home & Garden, Chaoyang Tier
23.5
23.5
3
14
13
arkr Group
adidas Digital, Carlsberg Digital
19.6
19.6
2
15=
14=
Serviceplan
Tencent Sports, ERDOS Men, Mentniu Chunzhen
13.0
13.0
3
15=
14=
Bin Tang
Dairy Queen Brand
13.0
13.0
1
17
17
TBWA
UNIQLO, IMAX
19.6
11.3
2
18
18
Wieden & Kennedy
Converse, Marubi
8.5
8.5
2
19
19
Grey Group
Bose, Carlsberg’s Tuborg
14.3
7.8
2
20
20
CARNIVO
Liu Shen
6.5
6.5
1
1293.3
497
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
FMCG Client Volkswagen Project, DiDi Project, Nestle Project, Yili Ambrosial & Satine
Lufthansa Project, AEG Project, Blue Moon Project Huawei China Project, McDonald's Project, Bosch Project
63.8
RECENT LOSSES
Amway Artistry Project
Cathay Pacific
Samsung Electronics visual display
43.1 Campbell Soup
Vichy Cosmetics
Amway Artistry Project