www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ August 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
4
McCann WorldGroup
3
5
JWT
Changi Airport Group, STB, Samsonite
2.85
4
2
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
2.60
5
3
BBDO
Tourism Australia Global
2.40
2.40
6
6
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
7
13=
Saatchi & Saatchi
Scoot, Star Cruises Project
1.32
8
8
Dentsu
Accor
1.27
9
7
Iris
adidas
1.00
10
9
Grey Group
LaSalle, Boolean Project
0.59
0.59
11
10
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
12
12
Bates
ASUS Global
0.34
0.34
13
11
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
14=
13=
Leo Burnett
Twinings
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
DraftFCB
0.00
0.00
17
18
Publicis
Audi, Robinsons
0.34
Burger King
(0.08)
18
19
Y&R
RSN
0.20
Bank of Singapore
(0.10)
19
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
AGENCY
RECENT WINS Bayer HealthCare, Workforce Development Authority Project, NEA Project La Mer Project, UFS Unilever Food Solution Project, Singapore Red Cross Project
RECENT LOSSES
7.15
2.89
7.15
Line Corporation
2.89
2.84
Tourism Australia Global
Cairn
2.60
1.27
0.97
Audi
0.70