2019 CREATIVE AGENCIES NEW BUSINESS India / Aug 2019
1
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Mudra DDB
McDonald's, Project X Project, Tonic Water Project
102.9
102.9
35
2
MullenLowe Group Lintas Group
Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz
41.5
41.5
13
3
3
Wunderman Thompson
ZEE5, One Plus, Tata Metallics Project
39.8
39.8
46
4
4
Ogilvy
Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project
31.1
31.1
22
5
5
Leo Burnett
Byte Dance 6 months project,Match Group
27.6
25.5
34
6
6
Dentsu
Britannia Timepass, Kokuyo Camlin, V-Mart Fashion
20.7
20.7
9
7
7
McCann WorldGroup
Star Cement Project, M4Marry Project, NIIT Project, AGS Project
18.7
18.7
23
8
8
Publicis + Publicis Ambiance
BBA, UPES, OPPO Project
15.2
15.2
19
9
9
VMLY&R
Big Bazaar, SUD Life, Saffola Oils
12.9
12.9
7
10
10
Isobar
Financial Service Brand
10.7
10.7
8
11
12
Havas Worldwide
Citroën
8.7
8.7
3
12
11
L&K Saatchi & Saatchi
Prayagh Nutri, Casio, VFS Global, Studds Project
7.9
7.6
10
13
13
WATConsult
Goibibo, Schneider Electric, Tata Group's Croma digital
7.4
7.4
3
14
18
Digitas
Mondelez, WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma
7.1
7.0
11
15
26
FCB
Domino's Pizza, Reliance Smart
5.4
4.9
2
16
14
BBH
Audi
6.7
4.7
1
17
15
Indigo
Techcom Bank Project, Johari Digital Healthcare Project,
4.5
4.5
15
18
16=
Gozoop
IPL Franchise Kolkata Knight Riders (KKR), amantédigital
4.0
4.0
2
19
16=
Publicis Capital
ZEE5 Partners
4.0
4.0
2
20
19=
BBDO
BUMBLE
3.4
3.4
1
415.5
296
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Coke - Thumsup
PlayStation
2019 MEDIA AGENCIES NEW BUSINESS India / Aug 2019 ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
103.1
103.1
50
66.7
66.7
15
Skechers
30.5
11
26.8
Zivame
25.8
5
Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project
18.5
Iffco-Tokio Health Insurance
15.8
5
Madison Media
Racetrack.ai, Marico
15.4
15.4
2
5
Wavemaker
Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC
17.9
14.9
11
8
8
Havas Media
Tripadvisor, Tinder, British Council, Toto, Bajaj Alliance General Insurance,
13.7
13.7
12
9
9
Starcom
Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame
10.7
10.0
6
10
21
Lintas Media Group
RSH Global, Bal Raksha Bharat (Save The Children)
8.2
3.5
5
11
20
OMD MudraMax
Skechers, SNAP, Fab Alley
6.3
1.4
7
12
10
PHD
Singapore Airlines
1.2
1.2
1
13
12
Carat
Maunufacturing Company
7.9
Mosons Extractions
-3.1
4
14
14
Motivator
0.0
Honor
-11.5
0
287.6
134
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
denstu X
3
3
MediaCom
ShareChat, Merck, GOQii
32.3
4
4
Lodestar Universal
Mattel,Saregama, Zomato, ABT Associates, HPCL
5
6
Zenith
6
7
7
AGENCY
RECENT WINS Insurance Awareness Committee, CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insuranc Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles
RECENT LOSSES
Vodafone
National Geographic
Lovely Professional University
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2