2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Apr 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
14
3
4
4
3
5
5
6
6
7
18
8
8
9
7
10
9
11
10
12
11
13=
28
13=
13
15
12
16
15
17 18= 18=
19 16 17
18=
22
AGENCY
RECENT WINS
The Lee Brand Global, Adidas China, YMCA of the USA Allstate US, Maserati Global, Reform Droga5 Alliance US HSBC Global, Samsung Mobile Wunderman Thompson Social US, MengNiu China, Sugarlite APAC GSD&M Capital One US Singapore Police Force, Sheela Ogilvy Foam India, Yuan education China Project Discover US, Walgreens Boots Grey Group Alliance US, Lindt & Sprüngli US, Samsung Thailand Project Sapient Mercedes-Benz China Project Corona US Social Media, Canada MullenLowe Group Goose US CRM, Simplisafe US EDF Energy UK, Suzuki Motorcycle Havas Worldwide India, Lenovo India Headspace US, Popeyes US, Nestlé Gut Brands Brazil Brookvale Union Australia, Tourism BBDO Tasmania Digital Australia, Happy Bath Korea McGarryBowen Asahi Super Dry Global, Hershey US US Bank US, Lillet EMEA Project, McCann WorldGroup PVCP China Project TCL Electronics Global digital, Isobar Xiaomi China Project, GSK China Project Pharmavite(Nature Made) US, GSK Publicis China, Raymond Realty India Pechoin China Project, Yili Saatchi & Saatchi shuohuanai China, Yue Hui City China Dentsu Total Gas Stations Brazil Fred & Farid Longchamp Global Wieden & Kennedy Heinz Ketchup US Berjaya Sompo Insurance Malaysia, FCB Mikes Hard Lemonade Global, Adamas Pharmaceuticals US VMLY&R
ESTIMATED YTD WIN REVENUE (USD $ m) 63.4
RECENT LOSSES
Bumble Bee US
53.5
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
60.0
50
53.5
4
38.7
Hershey India
38.2
104
50.0
Popeyes US
37.5
1
30.4
117
28.9
32
30.4
29.3
Marks & Spencer fashion UK
18.1
12
22.4
US Cellular US
18.0
36
18.7
Westhaven Solar US
16.7
50
13.8
4 47
18.2
13.8 13.9
XL Home Indonesia
12.8
13.5
Branston, Mizkan UK
12.4
3
15.7
Subway UK & ROI
12.0
51
12.0
22
11.6
57
9.5
9.5
21
9.0 8.0 8.0
8.9 8.0 8.0
72 1 1
6.6
6.5
12
2020(Jan-Apr):
489.5
1,077
2019(Jan-Apr):
553.2
1,162
YoY Comparison:
-11.5%
-7.3%
12.0 16.1
Aflac US
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Apr 2020 RANK THIS MONTH
RANK LAST MONTH
1
3
2
1
3
2
4
12
5
7
6
-
7
5
8
4
9
11
10
-
11
6
12
8
13
13
14
9
15 16
10 -
17=
19
17= 17=
14 15
20
16
AGENCY
RECENT WINS
Kangshifu China, Zhejiang Geely Auto Sales (Planning) China, Xueersi Education China Duracell Global, P&G Turkey, SIE MediaCom China Sudtirol Italy, Aasaan Job India, PHD Eldorado Russia Gilead US, Pernod Ricard Initiative Winemakers APAC, Greek Government Greece Project Clorox brands US digital, Estee OMD Lauder Companies UK, moebel.de Germany Sephora North America, McDonald's Publicis Media China (Planning) Shanghai General Motors China, Zenith Vitalon Taiwan, FCA Jeep China Daimler China, Mondelez Australia, Wavemaker Pernod-Ricard travel retail Global Pandora US & Canada, Lionsgate Carat UK, Kangshifu Noodles China WPP Unilever China Deoleo Global, Kraft Heinz Starcom eCommerce China, British Council Korea Project Vizeum Mccormick US BBC UK, Grab Indonesia, Florentia Havas Media Village China Dashlane US, HDFC Ergo General dentsu X Insurance Singapore Buying, Benetton India Digital CIG Audi China Digital Connelly Partners Liberty Bank US Ancestry Australia, Mondelez Spark Foundry eCommerce China Accenture Interactive BBVA Global Digital Omnicom Media Group Johnson & Johnson Aus & NZ La Quinta Hotels US, Lockheed MediaHub Martin Global, Patron US Mindshare
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
52.0
Pandora US & Canada
46.9
68
43.4
Allianz France
42.5
105
33.8
Unilever China
21.4
58
20.9
Intersnack Europe
19.4
36
33.6
Ancestry Australia
17.4
103
17.2
2
17.5 20.3
Grandvision Spain
16.1
4
17.3
Vikram Solar India AOR
15.7
3
32.1
Diageo Global
10.5
71
10.0
1
10.0 17.0
Duracell Global
9.5
17
8.4
SF Studios Denmark
6.6
18
14.6
Emirates Airlines Global
6.4
37
12.7
Yara Thailand
6.0
54
5.0 4.0
5.0 4.0
1 1
2.5
2.5
6
2.5 2.5
2.5 2.5
1 1
2.3
2.3
3
2020(Jan-Apr):
272.7
640
2019(Jan-Apr):
288.9
846
YoY Comparison:
-5.6%
-24.3%
2020 Creative & Media (Jan-Apr):
762.2
1,717
2019 Creative & Media (Jan-Apr):
842.1
2,008
YoY Comparison:
-9.5%
-14.5%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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