2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
National Environment Agency (NEA) Project, Senoko, Vivo, Scoot, PUB (Social retainer)
7.4
7.4
13
1
Publicis
Health Promotion Board(HealthHub Content), Nescafe Project, Samsung SEA, HPB Integrated
6.8
6.8
11
3
2
TBWA
Hilton Hotels and Resorts， Singapore Airlines, Hilton
3.8
3.8
3
4
22
R/GA
UOB, Olam
3.0
3.0
2
5
4
Ogilvy
Ministry of Culture Community and Youth (MCCY) Project, ST Engineering Project, IBM - Website Project, Pond's Project
1.9
1.9
13
6
5
Isobar
Fruit Brand
1.1
1.1
3
7=
6
BBDO
CDL Projects, Hilton Projects
1.0
1.0
2
7=
32
Havas Worldwide
Cycle and Carriage
1.0
1.0
1
9
7
72andSunny
Carousell
1.0
0.9
1
10
8
VMLY&R
Logitech， Caltex B2B， Crayola
0.8
0.8
5
11
13
Leo Burnett
Orchard Business Road Association Project, Milk Powder Client
0.6
0.6
6
12
9
Digitas
Abbott (Digital & CRM) Project， Great Eastern Media
0.5
0.5
2
13
10
Dentsu
Government Client
0.5
0.5
2
14=
11=
Happy Marketer
OneConnect Financial Technology
0.3
0.3
1
14=
11=
Saatchi & Saatchi
Toshiba Strategy and Creative Ideation
0.3
0.3
1
16
-
Anomaly
Johnnie Walker
0.1
0.1
1
17
14
Cutwater
Smitten Ice Cream, Mdsave, Just, OneLogin
0.1
0.1
6
18
33
Prodigious
Sampoerna Project
0.1
0.1
2
19
15
Accenture Interactive
Arla
0.0
0.0
1
20
16=
Merkley+Partners
Performix
0.0
0.0
1
30.2
78
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
7
Beiersdorf
0.8
0.8
8
Initiative
Internet Company
0.3
0.3
1
11
Universal McCann
Shangri la
0.3
0.3
1
5
5
PHD
Komoco Motors Pte Ltd, Singapore Airlines
0.2
0.2
2
6
6
Wavemaker
Huawei, SOD - Price Guaranteed Procedures Project, SPH and Kajima Development, Parkway
0.2
0.2
10
7
4
Havas Media
M1, Senoko Energy
0.2
0.2
2
8
8
MediaCom
City Development Limited
0.1
0.1
1
9
7
Vizeum
0.0
Circles Life
-0.2
0
10
8
Zenith
0.0
United Overseas Bank (UOB)
-0.8
0
1.7
32
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Tourism New Zealand, Circles Life, United Overseas Bank (UOB)
2
1
OMD
3=
3
3=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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