ABOUT US SUP Business plunges into the business of standup paddling, capturing trends, activities, and opportunities from the center of this evolving sport.
SUP Business is a business-to-business focused, community-based media company using the web and our print publications â€“ INSIDELine and SUP Business â€“ to reach the standup paddle industry and beyond, into new markets and opportunities. We race, surf, and tour upwind, downwind, through the waves, and along the rivers and lakes. Having grown up in around the outdoor and beach cultures, we are the SUP culture. Our network of industry insiders extends across the county and around the world, keeping manufacturers, retailers, and industry professionals on the leading edge. We value craftsmanship in actions and in words, the adventure of new territory, and coming together as a voice for the industry. In July 2010, SUP Business partnered with the RTC Group, a media and marketing company specializing in print, event production, and on-line marketing. The partnership expands the platforms and reach of SUP Business, offering an integrated media approach for industry news in the fastgrowing standup paddle market.
BUSINESS We are the first and only industry news source for standup paddling.
Jennifer Holcomb Editor-in-Chief / Paddler
professional writer by training and trade, and a paddler at heart, Jennifer worked as a technical and executive speechwriter before heading back to university as an instructor in business writing and composition. She recently crossed the Hawaiian Islands as part of Destination 3˚, a 300+-mile standup paddle journey from the Big Island to Ni’ihau. An athlete positioned at the center of our sport, Jennifer’s unique perspective and connection is SUP Business’ advantage.
SUP BUSINESS print
ur flagship publication and the industryâ€™s first business-to-business magazine, SUP Business will deliver original analysis and in-depth features on the people, products, and ideas that move the industry forward. Distributed quarterly in March, June, September, and December.
photos: michael dawes
ur race magazine. INSIDELine provides a â€œsnapshotâ€? of the industry through the lens of the particular race. Where SUP Business and SUPBusiness.com are focused solely on the industry reader, INSIDELine also recognizes, and will be delivered to, the athletes and enthusiasts driving the sport. Distributed in May, July, August, and September based on key events around the country and select international events.
he companyâ€™s daily news outlet. Designed to be the â€œgo toâ€? source for industry information, the site features compelling and unique business-focused editorial, photos, and videos, as well as guest columnists from around the industry and around the world, creating the most comprehensive and compelling source of leading-edge industry data available.
15% Lifestyle Marketing
Retailers 41% 41% Retailers
SUP Surf Canoe/Kayak Sporting Goods
Manufacturers 37% Board Paddle Accessories Apparel Sales Reps
Lifestyle Marketing 15% Other 7%
Professional Athletes VC/M&A Enthusiasts Community
CIRCULATION SUP Business and INSIDELine are mailed directly to 3500 industry members and enthusiasts including retailers, manufacturers, sales reps, sponsors, lifestyle marketing professionals, investors, and racers. They are also distributed at industry events and races.
EDITORIAL CALENDAR Date
Ad Materials Due
14-Mar-11 Race to the Bottom
16-May-11 Winter Sessions: California, Florida, North Carolina, Wisconsin, Australia/New Zealand
Future of Retail; Industry Trends Report
Hawaii / Pacific Rim
12-Aug-11 Mountain States
Battle of the Paddle California
Year in Review
SUP Business and INSIDELine Press Release Submissions To submit new product announcements, send e-mail versions of the release to the editor. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Digital files, such as PDF documents and digital graphics, should be sent only through prior arrangements with the editor. Published image resolutions need to be at least 300 dpi.
ADVERTISING RATES / SPECS SUP Business Frequency 2-page
Rate Combinations Rates for SUP Business and INSIDELine can be combined to give your company maximum exposure and pricing advantage. Use the pricing schedule for the total number of pages in both publications in your annual contract. Discounts may also be applicable if you take advantage of additional online advertising opportunities; contact your sales representative for more information.
PRINT AD SIZES
full page (bleed) 9-1/4” (235 mm) x 11-1/8” (283 mm)
1/2 page V 4” (101 mm) x 9-7/8” (251 mm)
1/2 page H 8” (203 mm) x 4-3/4” (121 mm)
1/4 page V 3-1/2” (89 mm) x 4-3/4” (121 mm)
Material Instructions All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of 1/8” (4 mm). Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. Please submit PDFs via The RTC Group’s FTP site: http://upload.rtcgroup.com
WEB RATES / SIZES SUPBusiness.com Size
283 x 427
579 x 90
725 x 90
250 x 300
125 x 125
125 x 125
* SOV is “share of voice.” Some web positions rotate upon page refresh. Ad sizes are measured in pixels.
CONTACT Jennifer Holcomb Editor-in-Chief firstname.lastname@example.org 310.266.0053
905 Calle Amanecer, Suite 250 San Clemente, CA 92673
Media Kit, Editorial Calendar, Advertising Specs and Rates for SUP Business, INSIDELine and SUP Business Online.