RTC Magazine Media Kit

The magazine of record for the embedded computing industry

Solve The Puzzle The guide for decision makers in the embedded, real-time and open systems computer industry

media kit 2009

media kit 2009

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In the current state of the economy, how do you solve the challenges of growing your company’s marketshare with shrinking budgets?

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The KEY is finding a media partner focused on reaching your customers, and providing the KEY information THEY are looking for day after day.

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media kit 2009

SOLUTION EDITORIAL EXCELLENCE “Editorial isn’t reciting the news, it is communicating its implications” The editors at RTC magazine are committed to not only reporting the events and developments in the embedded computer industry, but to putting them in context for engineers and managers. Our editorial provides direction and analysis for an industry in a continual cycle of change. Other publications focus on bringing you new developments first, only RTC tells you what they mean.

Warren Andrews editorial director / associate publisher Warren Andrews has been the guiding force behind RTC for over 15 years. Before joining RTC, Warren was a Senior Editor at Computer Design for 10 years, During that time he also published and edited Embedded Computer Trends.

Warren has also held management and editing positions at Electronic Design and EETimes. Along with Warren’s long editorial experience, he sits on the board of directors of a publically traded industry company and serves on advisory boards for industry firms and associations.

Tom Williams editor-in-chief Tom Williams came to RTC magazine with more than 20 years of industry knowledge, and his specialties include embedded software technology, processor architectures, and standard board-level technology.

Prior to working for RTC, he served as Editor-in-Chief of Embedded Systems Development, and has also worked for many other successful publications, including InfoWorld, Dr. Dobbs Journal, ED, CD, and ESD.

Marina Tringali managing editor Marina Tringali joined RTC magazine bringing with her 10 years of marketing and customer relations within the Embedded Marketplace. Marina oversees all of The RTC Group publications, ensuring the highest level of editorial content, circulation management, postal regulation adherence, advertising traffic management and the overall quality of our publications. media kit 2009

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What does it take to stay a step ahead?

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Meet your customers where they live.

Engineers and managers in the embedded computer industry rely on RTC to provide the insights as they look to the future. Its not enough to let your customers know what you have to offer, you must show them where you are going.

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media kit 2009

INFORMATION EDITORIAL THAT MATTERS RTC reaches critical decision makers and will continue to break new ground as technologies emerge RTC magazine plays the leadership role in the industry. It is the first place engineers turn for in-depth coverage of the latest developments in embedded technology.

EDITORIAL SECTIONS technology in context RTC covers cutting-edge technology in real-world applications, including medicine, communications, aerospace, industrial automation, and control. The Technology in Context sections looks at the impact of embedded technology in these major application areas. Our editors strategically select key technologies where the solutions outlined and information provided are highly applicable and transferable.

solutions engineering RTC focuses on how OEMs can achieve solutions within the standards-based environment. Solutions Engineering covers the impact of standards such as ATCA and IPv6 and issues such as EMI and SAF specifications for systems that are built and deployed to address real-world situations.

industry insight Our editors compile and consider different approaches to a technology sector, helping the reader ready their product for market. This includes such issues as updates on industry standards, advances in semiconductors, development tools, connectors, RTOSs, and networking infrastructure.

system integration RTC magazine devotes an entire section each month to the latest developments in real-time operating systems, development, and analysis tools and standards, as well as the latest verification and debug strategies. Our editors are the most experienced in the technical publishing industry on embedded software, and our readers confidently open them for insight and expertise.

products and technology The design community turns to RTC magazine for the latest product developments. media kit 2009

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How do your customers make informed decisions?

2009 EDITORIAL CAL TECHNOLOGY IN CONTEXT

GET INVOLVED

JANUARY

Microcontrollers Bring Big Power to Small Places

FEBRUARY

COMs vs. SBCs: Trade-offs and Pitfalls

MARCH

Every Issue of RTC magazine contains staff-written and contributed articles from leading technology experts and design integrators. RTC’s staff produces a truly superior product, one that serves a critical need in the embedded community. Changes in the technology, market and political/ legal arenas provide a true opportunity for RTC’s editors to make real and meaningful contributions to their community.

APRIL

Small Form Factor Developments and Trends

MAY

MicroTCA and 3U cPCI in Control

JUNE JULY AUGUST SEPTEMBER OCTOBER

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media kit 2009

Multicore Processors: Making Progress on the Promise

COM Modules Bring CPUs to More Specialized Apps Low-Power Processors Deliver High-Power Performance ATCA: Growing in Telecom and Growing Beyond Non-PCs: Challenging x86 in Small Modules?

Developments in VME

NOVEMBER

PMC/PrPMC, XMC: New Directions for Mezzanines?

DECEMBER

WiFi and GSM: Where They Fit and Where They Can Go

A.

RTC’s editorial leadership is where decision makers turn when making important market choices.

Every month RTC is the authoritative voice for the embedded OEM ecosystem. RTC can help your company stay in the spotlight.

LENDAR SOLUTIONS ENGINEERING

INDUSTRY INSIGHT

SYSTEM INTEGRATION

PROMOTIONAL OPPORTUNITIES

Wireless Sensors: MiniNetworks Stretch into the Real World

Interconnect Wars: Sorting Out the Survivors

Machine to Machine: Small Modules Make Big Systems

FPGA Board Solutions: Multiple Personalities Trim System Costs

Ruggedization: Making Rugged That Which Was Not

CompactPCI Express

10 Gbit Ethernet Aims at 100 Gbit

I/O Subsystems: Standard, Custom, or Modular?

Bonus Distribution: ECS Real Time or Real Time West Enough? Match System Requirements to CPU Speed Small Form Factor SIG Showcase

Fire It Up! The Perils of Powering Up COM-I/O Board Combos

LPC Bus: Why It’s Needed and Where It Fits

Green Engineering: Spreading Intelligence to Save Power

The Incredible Shrinking Blade Server

USB Stakes Its Claim in the Embedded World

Multicore CPUs Marry Windows with RTOSs

Intelligent Power Management with ACPI and More

Managing Small Modules with I2C

Motion Control: Combining Vision with Control

Data Acquisition with Small Modules

Security for Wireless Networking

Human/Machine Interfaces Large and Small

Rugged SBC Showcase

PCI Express Enters the Second Generation

Mobile Robotics: Small Boards Behind the Bars

Industrial Networks: Is It IP All the Way?

3U CompactPCI Showcase

High Temp in Small Spaces: Thermal Management for Small Form Factors

Small DSP Boards for Sensing and Control

Rails and Boxes: SnapTogether Solutions for Industrial Control

Bonus Distribution: ESC Boston and ATCA Summit San Jose

Solid-State Drives: Options for Storage and Safety

Rugged Apps: It’s Small, but Small Modules Power Can It Take It? Medical Devices

Solid-State Drives Showcase

MicroTCA in Communications

High Reliability and SafetyJava and Linux Span the Critical Systems for the Next Embedded Space Generation

PMC/XMC Board Showcase/Data Acquisition Showcase

Standards Update: Update Fault Management and Hoton the Latest Industry Swapping on the Small Standards

COM Express Showcase FPGA Board Showcase Bonus Distribution: Embedded World Multicore Board Showcase

Operating Systems and Tools for Multicore Development

ATCA Showcase USB Module Showcase PC/104 Express Showcase Ethernet Boards Showcase Industrial Box PC Showcase

AMC Board Showcase

2-Fer and Editorial Index

media kit 2009

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With a print circulation of 20,000 subscribers and 17,000 online readers, RTC magazine reaches 37,000 unique industry professionals.

Developers and decision-makers in all areas of the industry turn to one place for information and direction in cutting-edge technology: RTC.

How can I focus my marketing efforts?

A.

RTC is the most read and trusted publication for engineers and managers developing the next generation of embedded devices. We’ve worked hard for over 20 years to bring vendors together with buyers...developing the most unique and complete audience in the industry.

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media kit 2009

CIRCULATION CIRCULATION THAT COUNTS RTC has mastered the circulation puzzle. Through our regional events, participation with industry exhibitions and continual circulation development, we have created the most focused and unique circulation in the industry.

RTC’s Readers are the most active participants in the industry: 82% of the magazine’s subscribers have attended an embedded industry conference or exhibition within the last 12 months. Over and over again, vendors come to RTC magazine for assistance in promoting their activities through our dedicated circulation. It is second to none and we are proud of that fact.

TOTAL Circulation 37,000 •2 0,000 print circulation in the USA • 1 7,000 digital circulation Worldwide

TRANSPORTATION 9%

RETAIL/POS 7% MILITARY 12%

UN IC 1 2 % AT I O

MM

MEDICAL 12%

CONNECTIVITY 30% SIGNAL PROCESSING 14%

HARDWARE ENGINEER/DESIGNER 26%

BLADE SERVER PROCESSING 14%

BUSINESS DEVELOPMENT 2%

BLADE SERVER SWITCHING 10%

DESIGN TEAM LEADER 17%

CONTROL FUNCTIONS 25%

EXECUTIVE MANAGEMENT 19%

POS/RETAIL TERMINAL 22%

OTHER 2% 5

AUTOMATION & CONTROL 26%

AREAS OF ENGINEERING DEVELOPMENT

JOB TITLES ENGINEERING MANAGER/PROGRAM MANAGER 34%

0

CO

OTHER ENT 3% REM ASU & ME % 6

TEST

SECURITY 15%

NS

READERS’ END USE FUNCTION

SAFETY/PROTECTION 16%

10

15

20

25

30

35

0

5

10

15

20

25

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With a print circulation of 20,000 subscribers and 17,000 online readers, RTC magazine reaches 37,000 unique industry professionals.

Developers and decision-makers in all areas of the industry turn to one place for information and direction in cutting-edge technology: RTC.

Where do you go to be seen?

A.

RTC is an active participant in the embedded OEM industry. As a media sponsor our magazines are distributed at every major industry event. RTC also give engineers around the world global access through our monthly Digital Distribution. Advertisers know that RTC can take them anywhere they need to go.

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media kit 2009

DISTRIBUTION industry EVENT DISTRIBUTION RTC magazine, COTS Journal, Portable Design, PKG, EDA Tech Forum Journal, and in turn, you as an advertiser benefit from exposure and distribution at numerous industry events. These publications travel to both national and international shows, tangibly presenting themselves to some of the industry’s biggest players, decision makers and consumers.

The added value of event distribution extends beyond the growth of the magazine’s subscriber base, as both readers and contributors of highly specialized editorial are able to engage in face-to-face interaction. Often, The RTC Group is represented at major events by members of its sales and marketing teams, as well as the magazine editors themselves.

The 2009 distribution calendar is subject to change; however, each magazine’s circulation benefits from exposure at major industry events such as ESC, DAC, NXTcomm, ARM DevCon and Embedded World.

Additionally, they are sent to approximately 30 RTECC shows worldwide, an event produced by The RTC Group. The magazines are also available at the EDA Tech Forum, which in 2008, featured seven North American sites as well as nine international locations. For more information, please ask a representative from The RTC Group.

DIGITAL DISTRIBUTION RTC magazine publishes a digital edition every month to our extensive circulation of 17,000 e-subscribers. Advertising opportunities are available on this informational and technical newsletter to reach an extended audience each month, increasing your company’s exposure in the industry.

LOCATIONS OF E-SUBSCRIBERS 48% 14% 1% 35%

United States Canada Australia and New Zealand Europe

media kit 2009

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With a print circulation of 20,000 subscribers and 17,000 online readers, RTC magazine reaches 37,000 unique industry professionals.

Developers and decision-makers in all areas of the industry turn to one place for information and direction in cutting-edge technology: RTC.

Is advertising enough to reach my goals?

A.

No way! RTC offers a variety of added value marketing and advertising activities to fill in the pieces of the marketing puzzle. Create a complete integrated marketing plan with RTC as your partner.

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media kit 2009

ADVERTISING “MAKING SENSE” WITH PRINT ADVERTISING With the rise of electronic media alternatives, many marketers are given the false idea that print advertising has lost its impact. Instead, electronic media highlights the increased need for FOCUSED impact. Marketing managers, under increasingly tighter budgets, are looking for advertising opportunities to make the most impact. Electronic media has revolutionized the ways we can focus our message on the correct audience, yet can lack the IMPACT necessary for a successful return. Print advertising in publications focused on your customers provides the best balance of FOCUS and IMPACT for your marketing dollar.

INTEGRATED ADVERTISING In a time when many companies are keeping close watch on the return on investment between print and online media services, The RTC Group tightens its grasp on the reigns of both. It is their belief that neither medium is individually superior to the other, but that they operate jointly in the quest for brand awareness and familiarity. Recent research has found that magazine advertisements are the most effective offline source in driving Web traffic.

The RTC Group values and understands the measurable contributions its publications make to their online counterparts and vice versa. The most important thing for you as an advertiser is to feel confident that your message performs in the marketplace. At The RTC Group, our standards begin with your goals and end with real results.

ELECTRONIC MEDIA RTC offers standard online advertising opportunities, through standard image and text advertisement options. The RTC magazine Web sites receive 30,000 unique visitors every month, researching and evaluating their product choices.

With standard online advertising, you are able to capitalize and reach out directly to a focused and purchase-ready audience. Ask your sales representative for a package deal including traditional print and standard online advertising to create a comprehensive marketing plan, maximizing your brand and lead generation goals.

DIGITAL EDITION SPONSORSHIPS RTC offers the ability to reach out to its 17,000 digital subscribers. Every month our digital subscribers receive an email reminding them of the new month’s digital edition, available online. Highlight your company’s participation in the magazine and industry by advertising on our digital edition email. Standard online ad sizes are used to maximize impact and return. media kit 2009

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INTEGRATED Electronic media has revolutionized the way we look at advertising and promotion. RTC focuses its efforts on electronic opportunities that return the most value for our customers.

ELECTRONIC SERVICES RESOURCE LISTING: WHITE PAPER, WEBINAR, VIDEO, AND AUDIO LISTINGS List your white papers, webinars, videos and audio files alongside our firstrate editorial. Utilizing our site not only provides increased exposure for your marketing and technical information, but also increases your company’s search results with major search engines like Google and Yahoo.

Engineers must register to enter the Resource Listing section of our Web site, and the details of those registrations will be passed on to you through our unique Real-Time Lead Distribution System (RTLD).

You will receive Resource registrations in real time. Listings will appear for a minimum of 12 months from date of insertion, but may be taken down after the initial 12 months for technical or editorial reasons. Check with your regional sales representative for details.

WEBINAR & PODCAST PRODUCTION Many companies are utilizing audio and/or video webinars to provide engineers from around the world with important technical insights about their products from the comfort of their home or office. Our goal is to help you transfer traditional editorial and marketing activities into incredible e-marketing events.

We have the ability to produce high-quality, live and archived, video and audio productions to increase your exposure within the industry.

WE OFFER • Voice Talent • Video Production • Audio Production • Scripting • Graphical Post Production • Real-Time Broadcasting • Registration Services

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media kit 2009

TRANSFER YOUR TRADITIONAL MARKETING • Contributed Articles • CEO Interviews • Technical White Papers • Technical Conferences • Educational Seminars • Article Audio Reprints

ADVERTISING EMBEDDEDCOMMUNITY.COM RSS SUITES Do you publish technical information, product articles and other advertorial through an RSS feed? We give leading techhnology companies the opportunity to link up their company’s RSS feed, pushing those technical articles to our audience of readers on EmbeddedCommunity.com.

The RSS Suite on EmbeddedCommunity.com gives you an RSS module with up to 10 links, updatable through your own RSS program. You control the content, and we give you exposure.

MORE PRODUCTS AND SERVICES MICRO SITES The RTC Group collaborates with clients to produce traditional resource guides and advertorial campaigns, which can be turned into online resources hosted by and featured with COTS Journal online. Our staff will work with you to develop editorial and graphical content to drive interest and explore specific technologies, collaborations and applications for your product(s).

Microsites range from 5-10 HTML coded pages.

DESIGN SERVICES The award-winning design professionals at The RTC Group are experienced in both graphical design and the industry. Allow us to develop a concept that meets your needs.

• Banner Ad Development • Flash Production • Microsite Production • Full Web Development • Graphical Pre and Post Production for Webinars • Image and Diagram Production • Downloadable Data Sheets and Catalogs

media kit 2009

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How do you maximize your ROI?

PRICING PRINT ADVERTISING 1X TWO-PAGE $6,772 SPREAD FULL PAGE

$4,516

2X

3X

4X

6X

8X

12X

18X

24X

$6,416

$6,030

$5,672

$5,530

$5,275

$5,165

$4,988

$4,630

$4,278

$4,020

$3,782

$3,686

$3,517

$3,444

$3,326

$3,088

2/3 PAGE

$4,194

$3,980

$3,737

$3,500

$3,427

$3,307

$3,202

$3,080

$2,906

1/2 PAGE

$3,012

$2,857

$2,684

$2,566

$2,463

$2,379

$2,300

$2,212

$2,086

1/3 PAGE

$2,200

$2,086

$1,960

$1,903

$1,796

$1,760

$1,680

$1,588

$1,523

1/4 PAGE

$1,666

$1,580

$1,485

$1,428

$1,360

$1,309

$1,273

$1,224

$1,155

Due to unexpected or unusual increases in postage associated with fuel costs, The RTC Group reserves the right to revise rates throughout the year. Check with your sales representative for current rates.

STANDARD WEB ADVERTISING QTY/PAGE

SOV%

PRICE/MONTH

Leaderboard

AD TYPE 728 X 90

SIZE

1

25%

$1,000

Skyscraper

120 X 600

1

25%

$1,000

Body

300 X 250

1

25%

$1,000

Permier Tile

125 X 125

1

100%

$395

Tile

125 X 125

5

100%

$250

Page Peel Flash

100 X 100 to 800 X 800 (recommended)

1

100%

$4,995

Ticker-Tape Text

35 to 50 characters

1

100%

$1,295

SOV% is Share of Voice. Some Web positions rotate upon page refresh.

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media kit 2009

A.

The ongoing success of RTC is its ability to reach the critical decision makers in the embedded industry.

E-NEWSLETTER / DIGITAL EDITION SPONSORSHIP LOCATION

SIZE

QTY/ISSUE

COST/ THOUSAND

PRICE

Leaderboard

728 x 90

1

$180

$3,060

Footer

728 X 90

1

$45

$765

Body

300 x 250

1

$90

$1,530

Skyscraper

120 X 600

1

$90

$1,530

Tile

125 x 125

3

$22.50

$382

DIRECT MARKETING AND LIST RENTALS TYPE OF LIST

PRICE

FULFILLMENT

E-mail

$950/thousand

The RTC Group

Mail

$450/thousand

Third-Party Mail House or Labels

Voice Cast

$650/thousand

The RTC Group

RATE COMBINATIONS Rates for COTS Journal, RTC, PKG and Portable Design can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all four publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.

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MATERIALS RTC can provide a complete, cost-effective marketing presence in the embedded computer industry. We are the clear leader in EDITORIAL, CIRCULATION and RESULTS.

MORE PRICING RESOURCE LISTING: WHITE PAPER, WEBINAR, VIDEO AND AUDIO LISTINGS The initial listing in a calendar year: $995 Additional listings within a calendar year: $795

EMBEDDEDCOMMUNITY.COM RSS SUITES $695/month

MICRO SITES $795 per coded page Includes collaboration with our writers and graphic designers, Web development and hosting for 12 months. Additional promotional charges may apply depending on scope of project. Ask your regional sales representative for a quote today.

GRAPHIC DESIGN $125/hr.

Quoted on a per project basis. Ask your sales representative for a free consultation.

CUSTOM ACTIVITIES AVAILABLE Pricing varies depending on project. Inquire with a sales representative for more information.

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media kit 2009

PRICING OPTIONS MATERIAL INSTRUCTIONS All advertising must be submitted as a high-resolution PDF (PDF/X-1a).

Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of 1/8” (4 mm).

Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space.

Please submit PDFs via The RTC Group’s FTP site:

http://upload.rtcgroup.com

PRESS RELEASE SUBMISSIONS To submit new product announcements, send e-mail versions of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Digital files, such as PDF documents and digital graphics, should be sent only through prior arrangements with an editor. Published image resolutions need to be at least 300 dpi.

RTC provides its customers with the personal service, flexibility and professionalism to meet the needs of any ad or marketing campaign.

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Why settle for less?

SPECIFICATIONS

2-PAGE SPREAD 17” X 11-1/8”

20

FULL PAGE 8-1/2” X 11-1/8”

2/3 PAGE 7-3/8” X 6-3/8”

1/2 PAGE V 3-1/2” X 9-7/8”

1/2 PAGE H 7-3/8” X 4-3/4”

1/2 PAGE ISLAND 7-3/8” X 4-3/4”

1/3 PAGE V 2-1/4” X 9-7/8”

1/3 PAGE H 7-3/8” X 3-3/8”

1/3 PAGE SQUARE 4-3/4” X 4-3/4”

1/4 PAGE V 3-1/2” X 4-3/4”

1/4 PAGE H 7-3/8” X 2-3/8”

media kit 2009

A.

There’s no need! RTC has a proven track record of results, with a product that defines the future of the embedded computer market every month. With RTC you don’t have to settle for less.

CONTACT US EDITORIAL TEAM

SALES TEAM

TOM WILLIAMS

STACY GANDRE

Editor-in-Chief 831.335.1509 tomw@rtcgroup.com

Western Regional Sales Manager 949.226.2024 (tel) 949.274.6134 (mobile) stacyg@rtcgroup.com

WARREN ANDREWS

Editorial Director/Associate Publisher LAUREN TRUDEAU 239.992.4357 Western Regional Sales Manager warrena@rtcgroup.com 949.226.2014 (tel) 949.554.9742 (mobile) laurent@rtcgroup.com MARINA TRINGALI Ad Traffic/Managing Editor 949.226.2020 SHANDI RICCIOTTI marinat@rtcgroup.com Eastern Regional Sales Manager 949.226.2000 (tel) 949.573.7660 (mobile) Colin McCracken & shandir@rtcgroup.com Paul Rosenfeld Contributing Editors Small Form Factor Forum Column (SF3) sf3@rtcgroup.com

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media kit 2009 An RTC Group Publication

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media kit 2009