MEDS 2011 Media Kit

2011 Media Kit

An RTC Group Publication

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MEDS Magazine is poised to become the “must-read” trade publication for medical device development. By cooperating with manufacturers and community groups, MEDS promotes the education, trends, and practices industry leaders need as they strive to design the best products possible.

For our advertisers and event sponsors, this means providing an integrated marketing platform to reach all corners of the medical device engineering community.

From nationally printed and electronic publications, face-to-face time at an intimate event, branding, or strategically focused digital advertising, MEDS offers a single point of service to coordinate your comprehensive marketing campaign. For over 20 years, The RTC Group has been generating low cost, high impact leads for their clients in the embedded computing and electronic engineering space. Now this highly effective formula is coming to the medical device industry in MEDS.

"The aging and elderly population is only going to increase. These populations have more chronic disease and these conditions drive a huge amount of costs in the system.

This is compounded by that fact that there are going to be a smaller number of physicians... But there are technologies that can mitigate some of these issues. The shift that I think is occurring in [medical] devices is a shift away from selling products to selling solutions."

—Mohit Kaushal, MD MBA West Wireless Health Institute westwirelesshealth.org Executive Vice President of Business Development and Chief Strategy Officer

Who MEDS Serves

Why is MEDS relevant today

Founded on an audience that has been built over the last 25 years in the embedded computing and electronic design industries, MEDS is serving tens of thousands of subscribers. These include software, hardware, firmware, silicon companies and device OEMs, to compliance agencies, testing agencies and consulting firms. Built from subscriber lists of industry leading publications such as Portable Design and RTC, MEDS delivers practical, application oriented articles to identified electronic engineers, designers, and managers who are active in the medical device embedded and OEM community. New contacts are constantly being developed via other RTC publication lists and RTECC trade show events.

The global medical equipment industry is poised for tremendous growth over the next several years. Valued at over 200 Billion in 2009, analysts are anticipating this figure to nearly double by 2016.* Aging baby boomers, emerging world markets, and the rise of telehealth are just a few factors contributing to these expectations. It’s only natural for a market place this attractive to invite a new stream of businesses and innovators play in its space. Strategically positioned to focus on the embedded and electrical engineering space, MEDS is an ideal partner for vertically integrated companies looking to stand out in a crowd. *GlobalData, 2010

www.medsmagazine.com

Editorial Focus

MEDS Magazine is highlighting the Focus and Pulse of the medical device community to over 20,000 relevant professionals and 12,000 online readers. With the latest in industry events and technological innovation, our Focus section showcases the news and products that are capturing the attention of both designers and consumers today. Our Pulse section presents exclusive articles from developers in the field, monitoring real-time trends in the market place. And with over 75% of our readership actively employed as engineers or engineering management, MEDS is chronicling the creativity and exploration that will shape the devices of tomorrow.

“The global medical devices industry is fairly large, intensely competitive and highly innovative with annual worldwide sales in 2009 in excess of $220 billion. The U.S. accounts for approximately 41% of this market.”

—Zacks Equity Research, August 24, 2010

In Print

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2010 MEDS · August

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Publication An RTC Group

In Addition to our Cornerstone Trade Publication, our services include:

ELECTRONIC SUBSCRIPTIONS AND DIGITAL MEDIA OPTIONS WITH RTLD® Virtual publications not only attract new readership, but also provide a forum to increase ad space, Share-of-Voice, brand awareness and lead generation.

Integrate your campaign and increase the frequency and reach of your message.

DIGITAL EDITION SPONSORSHIPS High impact digital ad space reaches thousands of additional engineers and medical device professionals in conjunction with the release of every issue of the magazine. Focused and highly analyzed – impress your products and services within the community in a comprehensive manner.

ELECTRONIC LIST RENTAL, EMAIL BLASTS, CORPORATE SURVEYS AND PRESS RELEASE DISTRIBUTION Uncover and touch your audience as often as needed with our everexpanding multitude of electronic options.

ny provides. Engineers looking to download or view items from the resource center must register, providing you with real time leads of the most interested parties.

WEBINARS Focus on your message, and leave the rest to us. Utilizing the global WHITE PAPER AND RESOURCE leader in webcasting and virtual LISTING events solutions, we connect your A consolidated place to connect content to a motivated and relindustry professionals to the white evant audience. papers, how-to videos, podcasts and other resources your compa-

INTEGRATED ADVERTISING

At MEDS magazine, we strongly believe in the pertinence of both the print and digital ad spaces. Recent research has shown that print advertising is a leading tool in developing Web traffic. We're able to use the entire playing field in our quest for brand awareness and familiarity with our vast array of methods of branding your company and marketing your products.

PRINT ADVERTISING 1X

2X

3X

4X

6X

8X

12X

18X

24X

SPREAD

$6,772

$6,416

$6,030

$5,672

$5,530

$5,275

$5,165

$4,988

$4,630

FULL PAGE

$4,516

$4,278

$4,020

$3,782

$3,686

$3,517

$3,444

$3,326

$3,088

2/3 PAGE

$4,194

$3,980

$3,737

$3,500

$3,427

$3,307

$3,202

$3,080

$2,906

1/2 PAGE

$3,012

$2,857

$2,684

$2,566

$2,463

$2,379

$2,300

$2,212

$2,086

1/3 PAGE

$2,200

$2,086

$1,960

$1,903

$1,796

$1,760

$1,680

$1,588

$1,523

1/4 PAGE

$1,666

$1,580

$1,485

$1,428

$1,360

$1,309

$1,273

$1,224

$1,155

STANDARD WEB ADVERTISING AD TYPE

SIZE

QTY/PAGE

SOV

728x90

1

25%

$1,500

BODY

300x250

1

25%

$1,250

PREMIER TILE

125x125

2

25%

$395

125x125

2

25%

$250

PAGE PEEL FLASH

100x100 to 800x800

1

100%

$2,995

TICKER-TAPE TEXT

35 to 50 characters

1

100%

$1,295

E-NEWSLETTER/DIGITAL EDITION SPONSORSHIP LOCATION

LEADERBOARD SKYSCRAPER

SIZE

QTY/ISSUE

COST/1,000

PRICE

728x90

1

$180

$3,060

120X600

1

$90

$1,530

FOOTER

728x90

1

$45

$765

BODY

300x250

1

$90

$1,530

TILE

125x125

3

$22.50

$382

RATE COMBINATIONS

Rates for MEDS magazine can be combined with our other publications to give you the maximum discount.

Discounts may also be applicable if you purchase RTECC shows or take advantage of additional advertising opportunities; contact your sales representative for more information.

CUSTOM ADVERTISING

The RTC Group understands that many advertisers are looking for unique options not available on the rate card. We will work with any client to customize advertising activities to meet specific marketing goals. If you don’t see exactly what you’re looking for from our rate card, please talk to your sales representative about creating a custom ad campaign.

CONTACTS

TOM WILLIAMS EDITOR-IN-CHIEF P: (831) 335-1509 tomw@rtcgroup.com

MARINA TRINGALI MANAGING EDITOR/ AD TRAFFIC P: (949) 226-2020 marinat@rtcgroup.com

www.medsmagazine.com

FULL PAGE

8-1/2” (216 mm) x 11-1/8” (283 mm)

2/3 PAGE

1/2 PAGE V

7-3/8” (187 mm) x 6-3/8” (162 mm)

3-1/2” (89 mm) x 9-7/8” (251 mm)

1/3 PAGE H

1/3 PAGE SQUARE

1/2 PAGE H

7-3/8” (187 mm) x 4-3/4” (121 mm)

1/2 PAGE ISLAND 7-3/8” (187 mm) x 4-3/4” (121 mm)

PRICE/MONTH

LEADERBOARD

TILE

MAGAZINE ADVERTISING SPECIFICATIONS

SEAN CASEY PRODUCT MANAGER P: (949) 226-2003 C: (714) 222-1678 seanc@rtcgroup.com

1/3 PAGE V

2-1/4” (57 mm) x 9-7/8” (251 mm)

7-3/8” (187 mm) x 3-3/8” (85 mm)

4-3/4” (121 mm) x 4-3/4” (121 mm)

MATERIAL INSTRUCTIONS All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of 1/8” (4 mm).

Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. *Please submit PDFs via the RTC Group’s FTP site: upload.rtcgroup.com STACY MANNIK WESTERN REGIONAL SALES MANAGER P: (949) 226-2024 C: (949) 274-6134 stacym@rtcgroup.com

1/4 PAGE V

3-1/2” (89 mm) x 4-3/4” (121 mm)

1/4 PAGE H

7-3/8” (187 mm) x 2-3/8” (60 mm)

PRESS RELEASE SUBMISSION To submit new product announcements, send e-mail versions of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Digital files, such as PDF documents and digital graphics, should be sent only through prior arrangements with an editor. Published image resolutions need to be at least 300 dpi.

SHANDI RICCIOTTI EASTERN REGIONAL SALES MANAGER P: (949) 226-2044 C: (949) 573-7660 shandir@rtcgroup.com

THE RTC GROUP

905 Calle Amanecer, Ste. 250 San Clemente, CA 92673 P: (949) 226-2000 F: (949) 226-2050