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COTS JOURNAL 2

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EDITORIAL

COTS JOURNAL 2009 MEDIA KIT


COTS JOURNAL PROVIDES DIRECTION FOR THE KEY PLAYERS IN THE MILITARY AND AEROSPACE MARKETS WITH COVERAGE OF INDUSTRY NEWS, MARKET TRENDS, NEW PRODUCTS AND APPLICATIONS.

In Brief COTS Journal is the only publication serving the technical needs of those designing embedded computers into military and aerospace applications. Engineers and other technology decision makers working for the prime contractors and armed services consider COTS Journal as the premier technical publication disseminating information on electronic and computer products and technology to engineers working in the military and aerospace markets. That’s why advertisers use COTS Journal as “the” primary tool in support of marketing targeting those engineers and engineering managers at the design level.

Content Aimed On Target Military Business Books

Military Program Books

Single Technology Books

Product Books COTSJOURNALONLINE.COM


Editorial Staff PETE YEATMAN Publisher

» Over 30 years of engineering and marketing experience in the military embedded computer industry » Served as CEO at one of the founding companies of the COTS embedded marketplace » Presented at the Pentagon on the COTS transition » Frequent speaker at numerous conferences and industry events » Served as Program Chairman on several military electronics conferences.

WARREN ANDREWS Editorial Director/Associate Publisher

» Industry veteran with more than 30 of years experience in the publishing industry » Has held senior editorial positions at Computer Design, EETimes Electronic Design » Has written extensively on the industry and market, and has been a frequent speaker at industry events » Brings his unique entrepreneurial, marketing and engineering skills to his role in leading the direction of COTS Journal, and The RTC Group’s other publications » Much sought after resource for executives seeking insight on the industry

JEFF CHILD Editor-in-Chief

» Over 18 years of experience writing and editing articles on a wide range of OEM electronics topics » Applies extensive background in engineering to develop, write and edit technical articles » Manages and executes content of the publication and its special sections and supplements » Seasoned journalist who has held numerous editorial positions with publications such as EETimes, Electronic Design, Computer Design and ESD » Frequent speaker and moderator at industry conferences

Marina Tringali Managing Editor

» Has 18 years of experience in publishing, marketing and customer relations within the Embedded Marketplace » Oversees all of The RTC Group publications, ensuring the highest level of editorial content, circulation management, postal regulation adherence, advertising traffic management and the overall quality of our publications

COTS JOURNAL 2009 MEDIA KIT


COTS Journal’s editorial excellence has ranked it number one for each of its ten year history. COTS Journal has always distinguished itself from other publications by offering insight and analysis in its editorial. It delves in how various technologies, system architectures and product choices are positioned versus one another, and in the context of military requirements.

Editorial Sections Special Feature

As its name implies, articles in this section blend in-depth examinations of a key embedded computer or electronics technology trend and put it in context with the requirements of today’s military system designs. This section is typically the cover story for the issue.

Tech Recon

Military system designers may use much of the same basic technologies— embedded form-factors, processor architectures, fabric technologies and so on—as their commercial counterparts, but the way they look at them is very different. This section helps readers sort out which technologies offer the critical mass, market longevity and physical attributes necessary for defense designs.

System Development

No military embedded system can function until its software development and testing phases are put through rigorous test and development cycles. Military applications put extreme demands on both. This section is devoted to covering trends in operating systems, ruggedized test and security assurance. Articles here focus on EMI/RFI, shock and vibration testing and mitigation, cooling, HALT/HASS and a host of other hardware and software test-related technologies.

Tech Focus

This magazine department highlights a narrowly focused technology area and takes an in-depth look at associated products and developments. This will include tried-and-true technologies like boards and displays, along with topics such as data acquisition and conduction-cooled graphics modules.

COTS View

This off-calendar magazine department allows the editors to provide detailed coverage of areas that do not necessarily fit into any of the predefined calendar article series. This can include significant new technology not considered when the editorial calendar was assembled. COTSJOURNALONLINE.COM


COTS JOURNAL 2009 MEDIA KIT

editorial Calendar Special Feature

Tech Recon

January

Software Radio/ JTRS Tech Update

Military Market Update

February

Slot-Card Board Consolidation in Large UAVs

Power Supply/Power Conversion Tradeoffs

Impact of FPGAs Radar and SIGINT

VPX, VXS and VME: Balancing Legacy vs. Leading Edge

April

Stand-Alone Rugged Boxes: Form and Function Match-Ups

Display Subsytem Upgrade Programs

May

Rugged Displays and Display Interface Board Trends

ATCA Finds Niche in Military Comms

June

Beyond 1553: Evaluating the Alternatives

Space-Qualified Boards and ICs

July

Military Vehicle Electronics: Power and Size Tradeoffs

Impact of RoHS: Can We Survive it?

August

Multi-Function Boards Revamp the Military I/O Landscape

VITA Standard Boards in Tech Refresh/Upgrade Programs

September

Advanced Signal Processing Chain: From Sensors to Storage

Navy I/O Update: NTDS, ATDS and Stanag Boards

October

New Small Form Factor Board Products and Standards

MicroTCA and AMC in Military Systems

November

Distributed Power in Military Systems

Safety-Critical Standards Update: DO-178B, DO-254

December

Control and Comms Trends for Small UAVs

Processor Boards: Pushing the Mips-per-mW Curve

March


COTSJOURNALONLINE.COM

System Development

Tech Focus

Special Ad/Promo Opportunities

10 Gbit Ethernet vs. RapidIO and PCI Express

Serial FPDP Boards

FPDP and Serial FPDP Boards Gallery & Power Conversion Products Gallery

SATCOM On-the-Move Architectures

Conduction-cooled Compact PCI

Conduction-cooled Compact PCI Gallery

Annual EOL Directory

Rugged Ethernet Switch Boards

Ethernet Boards Gallery PCI Express Products Gallery

Exploiting the Multicore System Trend

Multicore Boards

Multicore Boards Gallery

Memory and Storage Interfaces

PCI/104-Express, PCIe/104 and EPIC Boards

PC/104 Consortium Boards Gallery & 3U CompactPCI Boards Gallery

Shock & Vibration Testing for Embedded Boards

FPGA Processing Boards

FPGA Processing Boards Gallery

Java and Ada Tackle Real-Time and Safety Critical Challenges

VXS and VPX SBCs

VME, VXS and VPX SBCs Gallery Embedded Dev. Tools Gallery

USB and PCI Express Revamp Military Test

Small Form Factor Boards

Small Form Factor Boards Gallery

Cooling Challenges in Airborne Systems

Solid-State Disk Drives

Solid-State Disk Drives Gallery 1553 Boards Gallery

1U Blade Servers Invade Military Designs

PXI,VXI and LXI Boards

PXI,VXI and LXI Boards Gallery

Military Simulation & Test Trends

Rugged Stand-Alone Box Products

2008 Event Calendar Rugged Stand-Alone Box Gallery

HALT, HASS and ESS Analysis for Embedded Boards

XMCs and Processor XMCs

PMC and XMC Boards Gallery


circulation

Strength - True strength is pressure tested over time. WITH A DECADE OF

PUBLICATION IN THE MARKETPLACE, COTS

Journal remains the only technologyin-context publication specifically addressing the military market

COTS JOURNAL 2009 MEDIA KIT


By The Numbers 25,000+ readers - The most on-target readership audience in the military electronics industry.

12,000 additional online readers. 90% of readers have engineering or technical degrees. 73% of readers design for rugged applications.

â…” of readers consider themselves management. 71% of readers have 15+ years in the industry.

Demographics COTS Journal readers classify themselves within these categories:

Executive Management 16%

Other 6%

Engineering Manager 31% Program Manager 25%

Engineer 22%

COTSJOURNALONLINE.COM


COTS Journal readers develop, specify and purchase the following: 33%

Components/Integrated Circuts

39%

Board Level Products 28%

Systems/Subsystems Embedded So�ware/Development Tools 19%

31%

Packaging/Power Subsystems Integration Services 9%

9%

Contact Manufacturing

0

5

10

15

20

25

30

35

40

COTS Journal readers work on a variety of projects: 22%

Weapon Systems

25%

Command & Control

28%

Communications Navigation & Positioning

14% 17%

Simulation & Testing

27%

Network-centric Systems 21%

Unmanned Systems 19%

Radar/Sonar Other 0

26% 5

10

15

20

25

30

Digital Distribution COTS Journal publishes a digital e-newsletter every month to our extensive circulation of 12,000 e-subscribers. Advertising opportunities are available on this informational and technical newsletter to reach an extended audience each month, increasing your company’s exposure in the industry.

Locations of e-subscribers:

48% 1% 1%

United States Australia & New Zeland Asia & Middle East

14% 35%

COTS JOURNAL 2009 MEDIA KIT

Canada Europe


Success - Setting an objective and meeting it.

COTS JOURNAL CIRCULATION Through our events and publications, The RTC Group has accumulated a focused e-mail database of over 200,000 engineers and managers worldwide. More than 55,000 of those names come from within the embedded OEM mil/aero electronics industry, the target audience of COTS Journal. In order to serve your specific needs, we have the ability to narrow your target audience based on geographic and demographic surveys. The RTC Group takes particular pride in the development and maintenance of its circulation lists. Circulation has been culled from a variety of sources and continues to expand via attendees at relevant industry shows, The RTC Group’s extensive Web presence and marketing efforts, magazine subscriptions, and wordof-mouth. Inquire about bulk discounts and campaign packages.

INDUSTRY EVENT DISTRIBUTION COTS Journal, RTC magazine, Portable Design, PKG, EDA Tech Forum Journal, and in turn, you as an advertiser, benefit from exposure and distribution at numerous industry events. These publications travel to both national and international shows, tangibly presenting themselves to some of the industry’s biggest players, decision makers and consumers. The added value of event distribution extends beyond the growth of the magazine’s subscriber base, as both readers and contributors of highly specialized editorial are able to engage in face-to-face interaction. Oftentimes, The RTC Group is represented at major events by members of its sales and marketing teams, as well as the magazine editors themselves. The 2009 distribution calendar is subject to change, but COTS Journal is distributed at a varitey of military and technology orieneted shows such as MILCOM, AUSA, ESC, AFCEA West and I/ITSEC. Additionally, they are sent to approximately 30 RTECC shows worldwide, an event produced by The RTC Group. The magazines are also available at the EDA Tech Forum, which in 2008, featured seven North American sites as well as nine international locations. For more information, please ask a representative from The RTC Group. COTSJOURNALONLINE.COM


advertising

Performance - The ability to succeed

time after time. THE TEAM AT COTS JOURNAL IS DEDICATED TO GETTING THE BEST PRODUCT TO THE MARKET. WE CONTINUE TO SUCCEED BY OFFERING THE BEST PUBLICATION PER ADVERTISING DOLLAR, INDUSTRY LEADING EDITORIAL AND AWARD WINNING DESIGN. COTS JOURNAL 2009 MEDIA KIT


DESCRIPTION OF PRODUCTS & SERVICES If you don’t see what you’re looking for, ask us to customize a solution for your maximum benefit and return on investment.

Resource Listing: White Paper, Webinar, Video and Audio Listings

List your white papers, webinars, videos and audio files alongside our firstrate editorial. Utilizing our site not only provides increased exposure for your marketing and technical information, but increases your company’s search results with major search-engines like Google and Yahoo!. Engineers must register to enter the Resource listing section of our website and the details of those registrations will be passed on to you through our unique “Real-Time Lead Distribution System” [RTLD]. You will receive Resource registrations in real-time. Listing will appear for a minimum of 12 months from date of insertion, but may be taken down after the initial 12 months for technical or editorial reasons. Check with your regional sales representative for details.

EmbeddedCommunity RSS Suites

Do you publish technical information, product articles and other advertorial through an RSS feed? We give vendors the opportunity to link up their companies RSS feed and push those technical articles to our audience of readers on embeddedcommunity.com. The RSS Suite on embeddedcommunity.com gives you an RSS module, with up to 10 links, updatable through your own RSS program. You control the content and we give you exposure.

Webinar & PodCast Production

Many companies are utilizing audio and/or video webinars to provide engineers from around the world with important technical insights about their products from the comfort of their home or office. Our goal is to help you transfer traditional editorial and marketing activities into incredible e-marketing events. We have the ability to produce high quality, live and archived, video and audio productions to increase your exposure within the industry. We Offer: • Voice Talent • Video Production • Audio Production • Scripting • Graphical Post Production • Real-Time Broadcasting • Registration Services

Transfer Your Traditional Marketing: • Contributed Articles • CEO Interviews • Technical White Papers • Technical Conferences • Educational Seminars • Article Audio Reprints COTSJOURNALONLINE.COM


Dominance - Rising to preeminence, head and shoulders above the competition. WITH THE BEST CIRCULATION AND ACTIVE READERSHIP, WE GET OUR INFORMATION DIRECTLY INTO THE HANDS OF THOSE THAT NEED IT

DESCRIPTION OF PRODUCTS & SERVICES Micro Sites

The RTC Group collaborates with clients to produce traditional resource guides and advertorial campaigns which can be turned into online resources hosted by and featured with COTS Journal online. Our staff will work with you to develop editorial and graphical content to drive interest and explore specific technologies, collaborations and applications for your product(s). Microsites range from 5-10 HTML coded pages.

Design

The design professionals at The RTC Group are experienced in both graphical design and the industry. Allow us to develop a concept that meets your needs. • Banner Ad Development • Graphical Pre and Post Production for Webinars • Flash Production • Image and diagram production • Microsite Production • Downloadable Data Sheets and Catalogs • Full web development

Print vs Web In a time when many companies are keeping close watch on the return on investment between print and online media services, The RTC Group tightens its grasp on the reigns of both. It is their belief that neither medium is individually superior to the other, but that they operate jointly in the quest for brand awareness and familiarity. Recent research has found that magazine advertisements are the most effective offline source in driving Web traffic. The RTC Group values and understands the measurable contributions its publications make to their online counterparts and vice versa. The most important thing for you as an advertiser is to feel confident that your message performs in the marketplace. At The RTC Group, our standards begin with your goals and end with results. COTS JOURNAL 2009 MEDIA KIT


Pricing Print Advertising 1x

2x

3x

4x

6x

8x

12x

18x

24x

Full Spread

$9,029

$8,582

$8,060

$7,371

$6,911

$6,813

$6,644

$6,269

$6,210

Full Page

$6,031

$5,722

$5,372

$4,929

$4,607

$4,542

$4,429

$4,179

$4,140

⅔ Page

$5,607

$5,321

$5,126

$4,584

$4,284

$4,218

$4,119

$3,885

$3,764

½ Page

$4,028

$3,822

$3,589

$3,293

$3,077

$2,985

$2,958

$2,790

$2,719

⅓ Page

$2,941

$2,790

$2,620

$2,404

$2,246

$2,206

$2,161

$2,037

$1,947

¼ Page

$2,228

$2,115

$1,985

$1,821

$1,702

$1,674

$1,637

$1,543

$1,428

Rate Combinations

Rates for COTS Journal, RTC, PKG and Portable Design can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all four publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.

Standard Web Advertising All ads appear on every page of the site. Ad Type

Size

Qty/Page

SOV%

Price/Month

Leaderboard

728 x 90

1

25%

$1,000

Skyscraper

120 x 600

1

25%

$1,000

Body

300 x 250

1

25%

$1,000

Premier Tile

125 x 125

1

100%

$395

Tile

125 x 125

5

100%

$250

Page Peel Flash

100x100 – 800x800 (recommended)

1

100%

$4,995

Ticker-Tape Text

35-50 characters

1

100%

$1,295

*SOV% is “share of voice” -- Some web positions rotate upon page refresh.

COTSJOURNALONLINE.COM


E-Newsletter/Digital Edition Sponsorship Location

Size

Qty/Issue

Cost/1,000

Cost

Leaderboard

728 x 90

1

$220/M

$1,760

Footer

728 x 90

1

$55/M

$440

Body

300 x 250

1

$110/M

$880

Skyscraper

120 x 600

1

$110/M

$880

Tile

125 x 125

3

$27.50/M

$220

Direct Marketing & List Rentals

Type of List

Price/1,000

Fulfillment

Email

$950

The RTC Group

Mail

$450

3rd Party Mail House or Labels

Voice Cast

$650

The RTC Group

Resource Listing:

White Paper, Webinar, Video and Audio Listings The initial listing in a calendar year: $995 Additional listings within a calendar year: $795

EmbeddedCommunity RSS Suites: $695/month

Micro Sites:

$795 per coded page.

Includes collaboration with our writers and graphic designers, web development, and hosting for 12 months. Additional promotional charges may apply depending on scope of project. Ask your regional sales representative for a quote today.

Graphic Design: $125/hr.

Quoted on a per project basis. Ask your sales representative for a free consultation.

Custom Activities Available:

Pricing varies depending on project. Inquire with a sales representative for more information. COTS JOURNAL 2009 MEDIA KIT


Material Instructions All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 DPI; TIFF or EPS are preferred; line art a minimum of 1200 DPI. Only full-page ads require a bleed of 1/8” (4 mm). Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. Please submit PDFs via The RTC Group’s FTP site: http://upload.rtcgroup.com

Press Release Submissions To submit new product announcements, send e-mail versions of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Published image resolutions need to be at least 300 dpi.

COTS JOURNAL STANDS ALONE WITH COVERAGE OF INDUSTRY NEWS, MARKET TRENDS, NEW PRODUCTS AND APPLICATIONS

Military Program Applications

Embedded/ Electronics Technology Publications

COTSJOURNALONLINE.COM


Specifications

2-PAGE SPREAD 17″ × 11 ⅛″

FULL PAGE 8 1/2″ × 11 ⅛″

⅔ PAGE 7 ⅜″ × 6 ⅜″

½ PAGE V 3 ½″ × 9 ⅞″

½ PAGE H 7 ⅜″ × 4 ¾″

½ PAGE ISLAND 7 ⅜″ × 4 ¾″

⅓ PAGE V 2 ¼″ × 9 ⅞″

⅓ PAGE H 7 ⅜″ × 3 ⅜″

⅓ PAGE SQUARE 4 ¾″ × 4 ¾″

¼ PAGE V 3 ½″ × 4 ¾″

¼ PAGE H 7 ⅜″ × 2 ⅜″

COTS JOURNAL 2009 MEDIA KIT


Contact Us Editorial Team

Sales Team

Jeff Child

Stacy Gandre

Editor-in-Chief 603.429.8301 jeffc@rtcgroup.com Warren Andrews

Western Regional Sales Manager 949.226.2024 stacyg@rtcgroup.com

Editorial Director/Associate Publisher 239.992.4357 warrena@rtcgroup.com Marina Tringali

Ad Traffic/Managing Editor 949.226.2020 marinat@rtcgroup.com

Lauren Trudeau

Western Regional Sales Manager 949.226.2014 laurent@rtcgroup.com Shandi Ricciotti

Eastern Regional Sales Manager 949.226.2000 shandir@rtcgroup.com

Pete Yeatman

Publisher 239.463.1953 petey@rtcgroup.com David Cotton

Contributing Editor 978.635.1249 davidc@rtcgroup.com

The RTC Group 905 Calle Amanecer, STE. 250 San Clemente, CA 92673 949.226.2000 (tel) 949.226.2050 (fax) www.rtcgroup.com COTSJOURNALONLINE.COM


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COTS Media Kit 2009