COTS Journal 2010 Media Kit

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THE JOURNAL OF MILITARY ELECTRONICS & COMPUTING COTS Journal stands apart from its competitors with an editorial staff that boasts more than 70 years of experience and a marketing services team that sets the standard for design and execution within the military embedded marketplace.

COTS Journal is proud to say that 2009 was a successful year, and it is more committed than ever before to serving both its readers and advertisers as a battle-tested leader in the industry. The COTS Journal team works tirelessly to provide its readers with highly targeted content that continues to evolve with the changing demands of technology, the economy and the military.

MILITARY BUSINESS BOOKS

MILITARY PROGRAM BOOKS

SINGLE TECHNOLOGY BOOKS

PRODUCT BOOKS

COTS Journal Media Kit 2010 3

EDITORIAL SECTIONS

EDITORIAL STAFF

Special Feature

Pete Yeatman, Publisher

Articles in this section examine a key embedded computer or electronics technology trend. That trend is explored within the context of how that technology impacts military system designs. This section is typically the cover story for the issue.

Tech Recon

Military system designers may use much of the same basic technologies—embedded form factors, processor architectures, fabric technologies and so on—as their commercial counterparts, but the way they look at them is very different. This section helps readers sort out which technologies offer the critical mass, market longevity and physical attributes necessary for defense designs.

System Development

No military embedded system can function until its software development and testing phases are put through rigorous test and development cycles. Military applications put extreme demands on both. This section is devoted to covering trends in operating systems, ruggedized test and security assurance. Articles focus on EMI/RFI, shock and vibration testing and mitigation, cooling, HALT/HASS and a multitude of other hardware and software testrelated technologies.

Tech Focus

This magazine department highlights a narrowly focused technology area and takes an in-depth look at associated products and developments. This will include tried and true technologies like boards and displays, along with topics such as data acquisition and conduction-cooled graphics modules.

COTS View

This off-calendar magazine department allows the editors to provide detailed coverage of areas that do not necessarily fit into any of the predefined calendar article series. This can include significant new technology not considered when the editorial calendar was assembled.

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Publisher Pete Yeatman has been an active member of the military embedded computer industry for more than 30 years as an engineering and marketing professional. He formerly served as CEO of one of the founding companies of the COTS embedded marketplace. His industry presence is widely known as he has presented at the Pentagon on the COTS transition, and is often invited as a guest speaker to conferences and events nationwide.

Jeff Child, Editor-in-Chief

Editor-in-chief Jeff Child pairs an extensive background in engineering with 18 years of experience as a technical editor/ writer and event guest speaker within the OEM marketplace.

He is responsible for directing the editorial focus of the magazine along with creating special sections and supplements unique to the identity of COTS Journal.

Child has a long history as an industry writer, including time spent with EETimes, Electronic Design, Computer Design and ESD.

Marina Tringali, Managing Editor

Managing editor Marina Tringali has 18 years of experience in publishing, marketing and customer relations within the embedded computing industry. She oversees all of The RTC Group’s publications, working to ensure the highest quality of editorial is continually delivered alongside highly sought-after advertising positions to our growing circulation.

Advertisers and Friends of COTS Journal:

O

nce again we are entering an exciting era for embedded electronics in the military. Administration priority adjustments and mission shifts imposed by the DoD will together boost both the immediate and the long-term demands for COTS embedded electronics. As some programs get cancelled, there’s a resulting need for the Service Branches to come up with replacement strategies to support shifts in mission priorities and redeployment. Key to those efforts is the insertion of readily available COTS electronics.

The decrease in “from-the-ground-up” military systems designs will spark another round of cooperation between prime contractors and embedded electronics COTS suppliers as they scramble to comply with DoD time lines for upgrades or new equipment, while at the same time complying with changes in procurement philosophy.

Upgrades through the use of electronics will be the quickest solution to fill and field both immediate requirements for equipment, as well as the extension of current deliverable programs. Meanwhile, the government’s long-term vision remains focused on a lighter and quicker response force that can be fielded more costeffectively. Our marketplace will be relied on to help achieve all these mandates, and that translates into vast opportunity for not only existing suppliers, but also new entrants into the military market.

The strong demand to service this market puts an even stronger requirement on the people tasked to design and produce products essential to today’s needs. Insightful technical information is key to their success. COTS Journal ’s strong technical editorial, product reviews and advertising provide that—no other print or electronic publication comes close.

For more than ten years, our readership has relied on the information we provide to help them evaluate what technologies and products will enable long-term Yeatmen Kern with Pete General Paul success for fielded systems. As other information providers fade from the market or attempt to become more like us, COTS Journal increases its dominance. Thank you for your continued support, and we look forward to growing along with you in this marketplace.

Pete Yeatman, Publisher COTS Journal COTS Journal Media Kit 2010 5

Editorial Calendar Special Feature

Tech Recon

System Development

Tech Focus

Special Advertising & Promo Opportunities

January

Target Report: Spotlight on the Five Most ComputeIntensive Defense Application Areas

Military Market: 2010 Outlook

Ethernet: 10 Gbit and Beyond

Serial FPDP Boards

February

ISR Programs and Payloads in Large UAVs

Power Supplies Attack the SWaP Challenge

Vehicle-Based Networking and SatCom

Conduction-cooled CompactPCI

March

Small Form Factor Boards in Mobile Defense Apps

Evaluating Tradeoffs: VPX Annual EOL Advantages vs. VME Directory Legacy Needs

Rugged Ethernet Switch Boards

April

Rugged Box-Level Systems vs. Slotcard Solutions

Shock and Vibration Testing for Embedded Boards

High-Density Storage in Military Systems

Multicore Boards

May

Target Report: Current Force and Next-Gen Mil Vehicles Eye Modernization

ATCA Secures Its Program Niche

Military Batteries and Power Conversion

FPGA Processing Boards

June

The Military I/O Continuum: From 1553 to Switched Ethernet

New NASA Programs Look to Space-Qualified COTS

Rugged Displays Feed New Situational Awareness Demands

PC/104 and PC/104 Family Boards

Pre-Integrated Subsystems

RoHS: Mitigating Problems in the Lead-Free Electronics Era

Real-Time and Safety Critical Software Challenges

VXS, VPS and VME SBCs

August

Multi-Function Boards Combine I/O Forces

Power Issues in Box-Level Systems

Modular Desktop Hardware in Military Test and Instrumentation

Small Form Factor Boards

September

Target Report: Technology Building Blocks for the Net-Centric Warfighter

MicroTCA and AMC Do Rugged Duty

Cutting Size, Weight Rugged Standand Power in Radar Alone Box Products and SIGINT Systems

FPGA: Military’s New Favorite Processor

Building Secure, Trusted Embedded Systems

Training Systems Trends and I/ITSEC 2010 Product Review

PXI, VXI and LXI Boards

November

Distributed Power Converters and Power Supplies for the Military

Sensors and Signal Processing in the Network Battlefield

Tactical Radio Technology Update

Solid-State Disk Drives

December

Embedded Electronics in Small UAVs

Graphics Chips Get Drafted for Military Processor Duty

Trends in PreTesting Box-Level Solutions

VXS and VPX SBCs XMCs and Processor Gallery XMCs MicroTCA Products Gallery

July

October

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FPGA Processing Boards Gallery Power Conversion Products Gallery Small Form Factor Boards Gallery Solid-State Disk Drives Gallery Rugged Stand-Alone Box Gallery PCI Express Products Gallery Ethernet Boards Gallery VME SBCs Gallery I/O Boards Gallery 3U CompactPCI Boards Gallery PXI, VXI and LXI Boards Gallery COM Modules Gallery PMC and XMC Boards Gallery Embedded Dev. Tools Gallery 1553 Boards Gallery Display Systems Gallery PC/104 Consortium Boards Gallery Conduction-cooled CompactPCI Gallery FPDP and Serial FPDP Boards Gallery Backplane and Enclosures Gallery 2011 Event Calendar Multicore Boards Gallery

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s the leading technology publication for engineers, engineering managers and program decision makers involved in developing embedded systems for defense applications, COTS Journal has much to be proud of. That’s why COTS Journal has become known as the source for up-to-date information on products and technology. We blend leading-edge technology information with practical knowledge that can be used now. But just keeping pace with technology Assistant Secretary information isn’t enough. In the year ahead, we’re John Grimes, former rks and Information committed to pushing COTS Journal to the next level of Defense Netwo Child.

Jeff h wit n, Integratio in order to stay in tune with—and ahead of—the critical technologies driving today’s military programs.

It’s already been a turbulent year for the overall defense budget, but investment continues to grow in programs dependent on embedded computing and electronics. In fact, the themes that dominate all future-looking programs— from unmanned systems to net-centric human interfaces—in all branches of the Military are networking, communications and automation. Those are all functions that depend heavily on embedded computers and related subsystems.

At the same time, upgrade programs for all kinds of land, air and sea systems center on refreshing obsolete systems with the latest processing, connectivity and power solutions.

Keeping our readers briefed on the exciting key technology trends is what we do best. Our team applies its wealth of expertise in journalism, engineering, marketing and management to produce editorial that is referenced and quoted by industry leaders and depended upon by engineers and technical decision makers. In the year ahead, we’re committed to living up to COTS Journal’s muchenvied reputation as the most read, first read, most quoted information resource in our industry.

J eff Child, Editor-in-Chief COTS Journal

COTS Journal Media Kit 2010 7

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DEMOGRAPHICS COTS Journal’s focused and growing circulation of more than 25,000 readers transforms the idea of targeted marketing. Our advertisers will not find a publication that can match—or even come close to—COTS Journal’s ability to relay both quality editorial and marketing messages to the right audience.

COTS Journal Readers Classify Themselves Within These Categories: 6% OTHER 17% DOD/EXECUTIVE MANAGEMENT

COTS Journal Readers Work on a Variety of Projects:

30

21% ENGINEERING 30% ENGINEERING MANAGEMENT

29 %

28 %

25

26% PEO/PROGRAM MANAGEMENT

20

24 23 % %

15 COTS Journal Readers develop, specify or purchase the following: SYSTEMS AND SUBSYSTEMS

29 %

PRE-INTEGRATED SYSTEMS

31 %

BOARD-LEVEL PRODUCTS

10 %

MIS S AN ION S DA YS T N CO D CO EMS MM N NE UN TRO TW L I C A OR K-C RADA TION S SIM ENTR R/SON IC UL A R SY ATI ON STEM AN S DT TR EST AIN ING OT HE R

INTEGRATION 10 SERVICES %

29 %

0

MM

COMPONENTS/ INTEGRATED CIRCUITS

30 % 18 %

11 %

CO

EMBEDDED SOFTWARE/ DEVELOPMENT TOOLS

16 %

5

34 %

PACKAGING/ POWER SUBSYSTEMS

CONTRACT MANUFAC.

14 % 10

27 %

COTS Journal Media Kit 2010 9

CIRCULATION Through our events and publications, The RTC Group has accumulated a focused e-mail database of over 200,000 engineers and managers worldwide. More than 55,000 of those names come from within the embedded OEM mil/aero electronics industry, the target audience of COTS Journal.

In order to serve your specific needs, we have the ability to narrow your target audience based on geographic and demographic criteria.

The RTC Group takes particular pride in the development and maintenance of its circulation lists. Circulation has been culled from a variety of sources and continues to expand via attendees at relevant industry shows, The RTC Group’s extensive Web presence and marketing efforts, magazine subscriptions and word-of-mouth.

INDUSTRY EVENT DISTRIBUTION COTS Journal’s powerful presence within the embedded military electronics market is supplemented by a bonus distribution at focused industry events. Its top-ranking editorial and advertising gain exposure at events where people proactively seek technology insight and business opportunities.

Military specific technology events provide members of this niche market the opportunity to gather in a single location to share ideas, learn about the latest technologies and market products. The impact of COTS Journal complements the invaluable face-to-face interaction of events. By creating a strong presence, COTS Journal has become a mainstay in conversations on the show floor.

The 2010 distribution calendar is subject to change, but COTS Journal is set to be distributed at a variety of military and technology oriented shows such as MILCOM, AUSA, ESC, AFCEA West and I/ITSEC. Additionally, it is sent to approximately 30 RTECC shows worldwide, as well as the EDA Tech Forum, which visited 15 locations in 2009. Take advantage of this added exposure, and join forces with COTS Journal today. Contact your regional sales representative for more information.

cotsjournalonline.com COTS Journal now features a redesigned Web site with added features that include a new “Ask the Editor” section where visitors can interact with Jeff Child, editor-in-chief, as well as current industry news, access to white papers and other military technology resources. Website visitors can count on COTS Journal to provide easy access to first-rate editorial while advertisers can count on COTS Journal to relay strong messaging to the right audience.

COTS Journal had a remarkable year in 2009, and the new Web site will only enhance the growing strength of the franchise. Visitors continue to have access to current and past articles and are now able to browse by specific technologies. Digital versions of the magazine are accessible through the homepage, providing print advertisers with the added exposure of Web traffic.

DIGITAL DISTRIBUTION COTS Journal publishes a digital e-newsletter every month to our extensive circulation of 12,000 e-subscribers. Advertising opportunities are available on this informational and technical newsletter to reach an extended audience each month, increasing your company’s exposure in the industry.

Locations of e-subscribers:

10

48% 35%

United States Europe

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14% 3%

Canada Other

INTEGRATED ADVERTISING We believe strongly in the integrity of both print and digital ad space. Recent research has shown that print advertising is a leading tool in developing and driving Web traffic. COTS Journal utilizes a vast array of methods to deliver marketing messages to the right prospects. We start with our time-tested principles, add your long-term goals and we get results.

will increase your company’s prestige on search engines such as Google, and Yahoo. On our Web site, Engineers must register to enter the resource listings section, and the details of those registrants will be passed on to you via our unique Real-Time Lead Distribution System (RTLD). Check with your local sales representative for further information.

Electronic Media

Webinar & Podcast Production

Capitalizing on online advertizing has never been easier. Using standardized online ads brings your product directly to those who are interested and purchase-oriented. COTS Journal has the unique ability to offer an advertizing one-two punch via print and digital ad spaces. This comprehensive marketing plan maximizes brand awareness, ROI and lead-generating goals.

Digital Edition Sponsorships

Of COTS Journal’s 32,000 readers, 12,000 of those individuals are subscribed to COTS Journal’s Digital Edition. This version of the magazine debuts online as the print magazine is hot off the press. Using high-impact digital ad space in our digital editions, clients have the ability to impress upon a highly focused corner of the military embedded market.

Electronic Services

The ever-expanding multitude of options devoted to our electronic services over the last year or so has been nothing short of staggering.

Here at COTS Journal, we continue to seek the best avenues for taking advantage of this great opportunity to improve your company’s standing in the industry. Examples of these electronic services are as follows: list rentals, email blasts, corporate surveys, press release distribution, etc.

Contact one of our sales representatives, and we’ll work out the best available method to bring value to you as a customer.

Resource Listing

Another way to improve your company is to post resources onto our new Web site. These resources include white papers, webinars, videos, audio clips, etc., and are placed right alongside our top shelf editorial to be viewed by parties of particular interest. This method

As part of COTS Journal’s general M.O., we are always looking for new and exciting ways to bring information to engineers, whether they’re at home, in their office or anywhere with an Internet connection. Podcasts and webinars put the advertiser into a unique position with the ability to combine traditional editorial and marketing techniques with incredible e-marketing events. Our ability to produce high-quality live/archived video and audio productions is a sure way to increase your company’s exposure within the industry.

Some of the services we offer:

• Registration Services

• Real-Time Broadcasting

• Graphical Post Production

• Audio Production

• Video Production

• Voice Talent, and Scripting Shift your marketing efforts, improve your ROI:

• Article Audio Reprints

• Educational Seminars

• Technical Conferences

• Technical White Papers

• Contributed Articles

• CEO Interviews

Micro Sites

Micro sites are a way of taking traditional resource guides and advertorial campaigns and converting them into a digital format to be hosted online. Our industry-leading staff will work with you to refine your editorial and graphical content to increase interest as well as explore specific technologies, applications and collaborations for your product. The average micro site ranges from 5-7 HTML coded pages.

COTS Journal Media Kit 2010 11

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PRINT ADVERTISING 1x

2x

3x

4x

6x

8x

12x

18x

24x

2 Page Spread

$9,029

$8,582

$8,060

$7,371

$6,911

$6,813

$6,644

$6,269

$6,210

Full Page

$6,031

$5,722

$5,372

$4,929

$4,607

$4,542

$4,429

$4,179

$4,140

2/3 Page

$5,607

$5,321

$5,126

$4,584

$4,284

$4,218

$4,119

$3,885

$3,764

1/2 Page

$4,028

$3,822

$3,589

$3,293

$3,077

$2,985

$2,958

$2,790

$2,719

1/3 Page

$2,941

$2,790

$2,620

$2,404

$2,246

$2,206

$2,161

$2,037

$1,947

1/4 Page

$2,228

$2,115

$1,985

$1,821

$1,702

$1,674

$1,637

$1,543

$1,428

Rate Combinations

Rates for COTS Journal, RTC magazine and EDA Tech Forum Journal can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all three publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.

STANDARD WEB ADVERTISING Ad Type

Size

Qty/Page

SOV%

Price/Month

Leaderboard

728 x 90

1

25%

$1,000

Skyscraper

120 x 600

1

25%

$1,000

Body

300 x 250

1

25%

$1,000

Premier Tile

125 x 125

1

100%

$395

Tile

125 x 125

5

100%

$250

100x100 – 800x800 (recommended)

1

100%

$4,995

35-50 characters

1

100%

$1,295

Page Peel Flash Ticker-Tape Text

SOV% is Share of Voice. Some Web positions rotate upon page refresh.

COTS Journal Media Kit 2010 13

E-NEWSLETTER/DIGITAL EDITION SPONSORSHIP Location

Size

Qty/Issue

Cost/1,000

Cost

Leaderboard

728 x 90

1

$220/M

$1,760

Body

300 x 250

1

$110/M

$880

Footer

728 x 90

Skyscraper

120 x 600

Tile

125 x 125

1 1 3

$55/M

$110/M

$27.50/M

$440 $880 $220

DIRECT MARKETING & LIST RENTALS Type of List

Price/1,000

Fulfillment

Email

$650

The RTC Group

Voice Cast

$650

The RTC Group

Mail

$450

Third-Party Mail House or Labels

RESOURCE LISTING White Paper, Webinar, Video and Audio Listings The initial listing in a calendar year: $995 Additional listings within a calendar year: $795

MICROSITES $795 per coded page. Includes collaboration with our writers and graphic designers, Web development and hosting for 12 months. Additional promotional charges may apply depending on scope of project. Ask your regional sales representative for a quote today.

DESIGN & MARKETING SERVICES Our award-winning staff has the expertise and in-depth industry knowledge necessary to custom develop concepts that meet your wants and expectations.

• Banner Ad Development • Flash Production • Micro Site Production • Full Web Development • Graphical Pre- and Post-Production for Webinars • Image and Diagram Production • Downloadable Data Sheets and Catalogs

CUSTOM ACTIVITIES AVAILABLE Pricing varies depending on project. Inquire with a sales representative for more information.

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MATERIAL INSTRUCTIONS All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 DPI; TIFF or EPS are preferred; line art a minimum of 1200 DPI. Only full page ads require a bleed of 1/8” (4 mm). Full page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space.

Please submit PDFs via The RTC Group’s FTP site: http://upload.rtcgroup.com

PRESS RELEASE SUBMISSIONS To submit a new product announcement, send an e-mail version of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Published image resolutions need to be at least 300 DPI.

AD SIZES

Two Page Spread 17” × 11.125” (Trim: 16.75” × 10.875”)

Full Page 8.5” × 11.125” (Trim: 8.375” × 10.875”)

2/3 Page 7.375” × 6.375”

1/2 Page Vertical 3.5” × 9.875”

1/2 Page Horizontal 7.375” × 4.75”

1/2 Page Island 7.375” × 4.75”

1/3 Page Vertical 2.25” × 9.875”

1/3 Page Horizontal 7.375” × 3.375”

1/3 Page Square 4 .75” × 4.75”

1/4 Page Vertical 3.5” × 4.75”

1/4 Page Horizontal 7.375” × 2.375” COTS Journal Media Kit 2010 15

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