ISS Digital Marketing Guide

ISS

2016

Digital Markerting Guide

Who Represents The Intelligent System Source Group?

The Intelligent Systems Source (ISS) Group or Intelligent Experts group is built of Intelligent/Embedded professionals. Cultivated over a span of 30+ years and derived from its origins through the Real Time Embedded Computing Conference and expanding to include active readers from COTS Journal, MEDS Magazine, and the RTC Magazine.

TABLE OF CONTENTS Audience/Subscribers.............................................................. 2 Web/eNewsletters..................................................................... 3

The Intelligent Experts Group now represents over 300,000 professionals in the Intelligent Systems and embedded market.

Product Sponsorship................................................................. 4

We are proud to represent a 100% opt-in group, ISS’s provides its group with technically specific Editorial through physical and digital mediums. The Intelligent Experts Group is categorized according to interest levels in COTS, Avionics, Medical,

ISS Comitment .......................................................................... 5

Data acquisition, IoT/M2M, Gaming, Communications, Networking, Hardware, Software, and many more applications.

List Rentals/Demographics...................................................... 6 Lead Generation. ...................................................................... 6

These segments allow Intelligent Systems Source to reach its group with information important to the individual.

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EFFECTIVE WAYS TO REACH EACH MEMBER: • Product Search Sponsorship • Lead generation campaigns • E-Newsletter advertising • Magazine advertising • Collaborative Article

• Whitepaper postings • Online Promotions • Custom mailers • List rentals

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COTS Journal, RTC Magazine & Intelligent Systems Source Become One Digital Program Intelligent Systems Source (ISS) teams up with COTS Journal to provide one of the most engaging digital publications in the embedded industry.

Partnering audience, COTS Journal and RTC Magazine drive Intelligent Systems Source to over 50,000 email subscribers and an average of 55,000 monthly web visitors.

ISS digital activities now provide you with the ability to increase your reach and frequency with a single placement. Place an online ad and be displayed on COTS Journal editorially heavy website and Intelligent Systems Source’s unique parametric search engine which Markets, Educates, and Sales Embedded products and services.

Chief Technical Officer/ Executive Mgt.

19% 41%

Engineering Mgr./Team Leader

32%

Hardware Developer/Engineer

28%

Software Architect/Developer Marketing/Business Development

3%

Areas of Engineering Development 32%

Connectivity

28%

Control Functions Signal Processing 12%

19%

Safety/Security

37%

Hardware Definition

30%

Software Architecture

49%

System Integration

ONE AD, TWO WEBSITES, OVER TRIPLE THE EXPOSURE. Market, Educate, and Sell, is the philosophy that has brought Intelligent Systems Source double digit growth in 2015. Allow ISS to educate the community about your technologies by posting material side by side with an industry first parametric search engine, whitepaper listings, industry leading editorial, and monthly eNewsletter to 50,000+ professionals.

Readers’ End Use Function Test & Measurement

30 34 38

Wireless ectivity

September 2015

Other

2%

Communications

13%

9%

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Security

11%

List Rental (opt-in third party contacts) Military/Aerospace................................................................8,200 Industrial Automation............................................................5,369 Medical.................................................................................5,740 Transportation.......................................................................4,613 Semiconductor....................................................................26,008 Software..............................................................................13,689

Automation & Control

28%

Transportation

14%

Military

8%

Medical

15%

Web Advertising Sponsorship

Electronic Newsletters

Now for the first time...

Leaderboard

Top Leader

you can reach a monthly audience of 50,000 and growing. Sponsors can now receive exposure through all three websites, RTC Magazine, COTS Journal, and Intelligent Systems Source.

• All three websites for one low price • Posted whitepapers and banner advertising are 3x more likely to be viewed.

Body Ad

Video

Digital Edition Body Ad Top Product

Body Ad

1/2 Body Ad

Body Ad Mid-Article

[ 16,000 Monthly Circulation ]

[ 50,000 Monthly Circulation ]

Electronic Pricing Electronic Newsletter (COTS)

Web Advertising Sponsorship

Leaderboard

615px × 75px

$1,250

Body Ad

300px × 250px

$950

1/2 Body Ad

300px × 125px

$625

Mid Article

450px × 120px

$550

Whitepaper

Contact Us

$295

Electronic Newsletter (ISS)

Top Leaderboard

728px × 90px

$1,250

Mini Leaderboard

468px × 60px

Body Ad

Top Leaderboard

728px × 90px

$1,250

$950

Video Banner

Contact Us

$1,100

300px × 250px

$950

Body Ad

300px × 250px

$950

1/2 Body Ad

300px × 125px

$625

1/2 Body Ad

300px × 125px

$625

Tile Ad

125px × 125px

$395

Whitepaper

Contact Us

$295

Whitepaper

Contact Us

$295 Top Product

150px × 150px Image Title: 120 characters max Description: 360 characters max

$480

Road Block

500px × 500px

$2,100

Parametric Search Engine

Product Sponsorship

Over 4,500+ product to view and compare

Acting as an anchor for hosted products, the billboard page allows visitors to learn more about your company and contact you direct when ready.

“Intelligent Systems Source is a new resource that gives you the power to compare, review and even purchase embedded computing products intelligently. To help you research SBCs, COMs, Systems or I/O boards, the Intelligent Systems Source website provides products, articles, and whitepapers from industry leading manufacturers-and it’s even connected to the top 5 distributors. Research Intelligent Systems Source now so you can start to locate, compare, and purchase the correct product for your needs.”

Jeff Childs, Editor-in-chief, COTS Journal

Why Get involved?

Intelligent Systems Source is an educational tool providing the latest boards, systems, and Displays that the industry has to offer. All search results are non-biased and purely based on product descriptions and capabilities.

Don’t be left out.

Ensure your product is viewed by our Intelligent Experts as they progress through the buying cycle. Your products will be found, through an investigative research or a visiting with a single product and model number in mind on our site.

Receive quotes / Facilitate commerce Each product hosted provides the ability for visitors to request a quote.

ISS also provides each product a “buy now” capability through a source of your choice, online distributor or in-house e-commerce.

• Provide easy access to data sheets, diagrams, and more.

• Provide descriptions, features, and links to related products.

• Receive quotes.

• Facilitate e-commerce.

Educate the Intelligent Systems Source audience on the leading edge technology that your company embodies by building up a library of press releases, articles, white papers and more.

The display page includes: • Company contact information • About us company bio • Featured products • Press releases • White papers • Webinars • Videos

795 per month

$

ISS Commitment ISS is a unique and independent community of product and service providers who reaches an audience of embedded, M2M and IoT engineers that total more than 300,000 participants. Unfettered by alliances to specific technologies or architectures, ISS gives an unparalleled compendium of products for engineers to research, compare, contrast and buy.

The simple purpose of ISS is to MARKET, EDUCATE and SELL technology.

distributors in the world, to our close connections with Manufacture’s Representatives and lead generation tactics across North America – our goal is to aid in sales.

AVERAGE MONTHLY AUDIENCE: 151,000 ISS INCLUDES AUDIENCE FROM:

MARKETING: ISS provides a comprehensive platform to promote product. We offer the ability to post support materials and media and the site is designed to move our audience seamlessly from our platform to your content. Thus providing the best opportunity to view and digest original content from your website.

ISS E-letter ......... Average Monthly Audience of:........... 50,000

EDUCATION: ISS has the largest archival of independent editorial and product information of any other embedded technology sites.

(This has been achieved by the editorial support of our independent publications.)

COTS Journal...... Average Monthly Audience of:........... 15,000

SALES: Whether you use Distribution, Manufactures Reps or Direct Sales, we are set up to close business. From our unique “buy now” function connected to the largest

ISS Website......... Average Monthly Audience of:........... 55,000 COTS E-letter ..... Average Monthly Audience of:........... 16,000

RTC Magazine...........Average Monthly Audience of:...... 15,000 Each Group member has opted in to receive physical or digital information from Intelligent Systems Source and is actively engaged with us on a regular basis.

List Rentals

What is a “Marketing Qualified” Lead?

Outbound Marketing 300,000 Intelligent experts ready to learn about your technology and services. Three Decades as the go-to source for embedded technology information has paid off. With over 30 years of experience in hosting trade shows, publishing, and online media, we have collected more details about the embedded industry than any other source. Our lists are comprised of top magement personel such as Executive Management, Engineering Management, Hardware/Software Engineers and Design Team Leaders.

Need Design Work! No Problem!

Our email experts will craft beautiful email correspondence customized to your individual needs. Interested in coordinating drip campaigns or marketing qualified leads ready for your sales team or CRM tool? We have you covered. Contact our sales staff today!

No Risk Pay Per Lead Take the risk out of marketing Gain “Marketing Qualified” leads for your sales team or CRM tool by using already existing promotional resources such as: • Whitepapers • Webinars • Press Releases • Application Notes • Product Tech Briefs • and More…

125

$

per lead Risk free

Intelligent Systems Source is so confident in its lead generation ability that it will waive fees if leads are not provided. Our goal is to collect qualified leads. Should we miss our goal you walk with a month of complimentary promotions.

An expressed interest in a specific activity or product by requesting a quote, or downloading a technical article.

We will provided the following information: • Action taken by the lead • First & last name • Email address • Company name • Phone number • Job title • City & Country

Pay Per Lead FAQ: Q: Can I target certain markets?

A: Yes, of course we want to obtain the best quality lead for you, but if you become too specific our ability to produce may be limited.

Q: I don’t want competitors, educators or consultants; do I have to pay for these?

A: No, RTC will review each lead for quality concerns. Typically we will eliminate 10% percent of the leads for these types of reasons.

Q: Can I buy more leads then contracted for?

A: Yes, but quantity is not our objective. We prefer that you identify an amount and budget so we can design the campaign around your needs.

Q: What if I am doing my own marketing at the same time – for example, for a Webinar or Lunch-and-Learn?

A: You don’t have to worry – all our promotion will be gated to affirm registration information is completed. You will know our leads, as they will come from us.

Contacts ISS Project Manager James Pirie jamesp@rtcgroup.com (949) 226-2005

Western Sales John Reardon Western Regional Sales Manager johnr@rtcgroup.com (949) 226-2032

Eastern Sales Ruby Brower Eastern Regional Sales Manager rubyb@rtcgroup.com (949) 226-2004 905 Calle Amanecer, Suite 150 San Clemente, CA 92673 (949) 226-2000 www.rtcgroup.com