Washington County Brand Usage Guide

BRAND USAGE GUIDE

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c o lor sp e c i f i cat i o n s

COLOR PALETTE

GOLD STAR

CONTINENTAL

GENERATION

NAVY

BLUE

FRONT PORCH

KAOLIN WHITE

SUBMARKS

HORIZONTAL LOGO

MONOGRAM LOGO

SEAL LOGO

CIRCLE LOGO

FONTS

ABC D EFGHIJK LMNOPQRSƒ UVȇXYZ

ABCDEFGHIJKLMNOPQRStUVWXYZ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Consistency is key.

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Don't change element position.

Don't stretch or distort.

Don't change fonts or colors.

c olor sp e c i f i cat i ons primary-use colors

GOLD STAR

CONTINENTAL

NAVY C100 M66 Y55 K55 Ro G48 B60 PMS 547C | #00303C

C24 M42 Y100 K3 R193 G145 | B45 PMS 7556C | #B68C2D

secondary-use colors

GENERATION

BLUE C85 M65 Y34 K16 R56 G86 B118 PMS 2955C | #385676

FRONT PORCH C30 M14 Y11 K0 R177 G198 B211 PMS 552C | #B1C6D3

KAOLIN WHITE C5 M2 Y2 K0 R239 G242 B244 PMS 656C | #EFF2F4 83

LOGO CON ST R U C T I ON

Title

Flourish with Establishment Year Six-Pointed Star

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Tagline

LO GO

C O N ST R U C T IO N

The Washington County brand will come to be recognized by its visual identity. The logo is represented by several elements.

The logo, when used in compliance with this guide, will help build brand awareness and recognition.

Knowing the elements, or the construction of the logo, helps identify how each component fits together — just like a puzzle. The logo was built with intention, scale, and proximity in mind. Adhering to this construction will help to preserve the integrity of the brand.

c l ear spac e

Clear Space

Margin

CLEA R S PACE

The area surrounding the logo (as indicated by the gold perimeter) is referred to as clear space. This margin helps ensure that no other elements interfere with the logo.

MARGIN

The size of this clear space is identified by the height of the “O" in the title, identified by the arrow above and is the ideal margin size for all uses.

M INIMU M S I Z E

The full logo with the tagline should be no smaller than 2.25"x 1.15." Alternate logos and community logos should also meet this size specification.

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U SAGE & GU I DE L I N E S

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Sizing & Scaling

Color Usage

Correct

Correct

Incorrect

Incorrect

Unproportional scaling

Unapproved Color Variation

Incorrect

Incorrect

Unproportional scaling

Unapproved Color Variation

S CAL I N G The logo should always be scaled and sized proportionally. DO NOT attempt to stretch, expand, nudge, squeeze, or misshape the logo. Incorrect scaling negatively impacts the integrity of the brand.

COLO R S Approved colors are outlined on page 83. Using colors other than the approved palette is prohibited.

DERIVAT I V E S Assets outlined in this document were developed specifically for the Washington County brand. Derivatives and modifications of the logo and other assets are prohibited.

Over a l l Gu i de l i n e s For all uses of the Washington County brand assets, you may not:

• Alter the logo in any way • Place a logo too close in proximity to other content • Use the logo in a way that suggests any type of association or partnership with another entity without approval • Use the logo in a way that is harmful, obscene, or damaging • Use the logo in places containing content associated with hate speech, pornography, gambling, or illegal activities

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ALTERN AT E - U SE L O GO S Horizontal Logo

Circle Monogram Logo

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Monogram Logo

Formal Seal

Black Logo

White Logo

Black logos should be used on documents that do not have color printing capabilities.

White logos are best used on top of dark, solid colors or photographs.

C ommuni t y l o gos Shown in Continental Navy. All color options included in the Washington County graphics package.

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