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ECONOMIC & GOVERNMENT AFFAIRS
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WHY WE ARE ROSEVILLE
ECONOMIC & GOVERNMENT AFFAIRS
This is an abbreviated version of the 2022 State of the City address given by Mayor Krista Bernasconi on August 26. The entire text and video of the speech can be seen at roseville.ca.us/SOC2022 You have seen the WeAreRoseville campaign our City kicked off early in the pandemic. WeAreRoseville has been our walk-up song, a phrase that is shared when we are most proud of our city.
They’re not in order of importance but I do feel that Reason 10 is the basis for why We Are Roseville: It’s the people. Civic leadership takes a willingness to serve. Without the people, the rest on my list isn’t possible. They tackle challenging issues that impact us daily. It takes everyone showing up every day to give their time and talents to make a difference.
Reason 9 that We Are Roseville is Intentional Place-Making. We are fortunate to have developed a vision early on that would determine what kind of city we needed to be. Our place-making process started with laying out large swaths of land holistically… to ensure our community is livable… with schools, fire stations, parks, businesses districts, and a mix of housing types integrated into each specific plan. We do this in partnership with our development community. Before commercial or residential development occurs, they must bear the costs of infrastructure: roads, sidewalks and traffic signals, since we believe that development must pay its own way.
Number 8…We are a Regional Destination. The Westfield Roseville Galleria Mall attracts more than 13 million visitors a year, more than Disneyland. With 17 dealers representing 20 brands, the Roseville Automall brings visitors from surrounding counties. Dining, arts and shopping in Roseville draws people from near and far. Among 400 eateries and restaurants, we have rockstar chefs who are recognized both regionally and internationally like Taro, Chef Q, Patricio from Nixtacos and Randy Peters. Our arts and music scene includes murals downtown, the third Saturday Art Walk and concerts at The Fountains, Goldfields, Vernon Street Town Square and Royer Park.
Number 7….Our quality of life and civic amenities. We Are Fun. Opportunities abound in our daily lives in Roseville to learn, grow and do, from museums, parks and libraries, to trails, pools, recreation programs and events. We recently opened our 81st park and have 38 more to go. Residents treasure what Roseville offers. With Measure B funds, the city has completed Harry Crabb and Central parks, expanded library hours, brought back 4th of July fireworks and the goats to help with thatch management.
Reason 6 that We Are Roseville: We Are Safe. While crime rates around our region and state have increased, our crime rates are down. With our growing city, though, I am especially proud that our council’s 2022/23 budget allows for the hiring of 12 new positions to our police department. We know the issues surrounding homelessness are complex and not only a statewide concern but a concern for our own community. Even though the number of Roseville’s homeless individuals has not increased the last three years, it’s an issue that requires ongoing attention and collective action.
WHY WE ARE ROSEVILLE (CONT.)
ECONOMIC & GOVERNMENT AFFAIRS
We have an all-hazards, all-risk fire department. We enhance our level of protection by requiring our firefighters to also be paramedics since our calls for medical service exceed our calls for traditional fire suppression service. Not all cities have this level of service.
Reason 5 on the list of why We Are Roseville is our high quality education. Roseville students are served by five award-winning school districts and a county office of education. The “rising tide lifts all boats” metaphor could have been written about schools: high performing schools result in an increase in high school and college graduation rates, property values and are an economic boost. The ability for parents to send their child to our public schools has sealed the deal for many to relocate to Roseville.
Reason 4 that We Are Roseville: Our businesses and innovation. Roseville is now where entrepreneurs can find access to capital, be supported and explore opportunities that become a launching pad for success. We are thankful to have the investment of companies such as Cokeva, McKesson, Amazon, Telefunken, Pride and we have future opportunities on the horizon, such as an agreement with Panatonni to develop a jobs center and nearly 2 million square feet of industrial space off Phillip Road.
Moving to Reason 3, it’s that we are a caring community. We casually hear the word nonprofit but often we don’t see the people behind the mission. They are the organizations and people who help us in our worst seasons; they are the ones who rush in when others leave.
Our generous caring community works to prevent, prepare and protect our most vulnerable. And all of this makes for a healthy community, which is Reason 2 that We Are Roseville. We Are Healthy. In Roseville, you have access to 40 miles of off-street walking/biking trails and nearly 100 miles of onstreet bike lanes, with more on the way and by my count, more than 45 gyms and fitness centers. In fact, we’ve been recognized as one of the most playful cities and Placer is consistently named one of the healthiest counties in our state. Residents have access to top notch medical systems.
That brings us to Reason 1 we are who we are…is all of YOU! Each of you cares enough to be here. And each of you shows up daily to make a difference in Roseville. It’s people…all of you… who create this community together every day. Each of you is why We Are Roseville.
-Mayor Krista Bernasconi
ADVOCACY UPDATE
ECONOMIC & GOVERNMENT AFFAIRS
The end of California’s legislative year saw many new policies signed into law that affect all areas of business. The Roseville Area Chamber of Commerce has worked closely with other chambers, the United Chamber Advocacy Network (UCAN), and our elected officials to pass numerous pro-business bills. A few successes from this year’s California Legislative session are:
• SB 49 creates the California Fair Fees Tax Credit for fees paid to a state agency or local government for a permit, license, or other mandatory operating costs when businesses need to cease operations in response to an emergency order. This bill will help address some of the costs faced during the COVID pandemic. • Now sitting on the Governor’s desk is SB 301 which will require high-volume, third-party online sellers to provide tax and payment information to their platform and contact information to consumers in an attempt to reduce the reselling of stolen goods. • AB 2164 allows money collected in the Disability Access and Education Revolving Fund to be used as financial assistance for small businesses constructing physical accessibility improvements.
The California Legislator will begin their regular session in January 2023 with newly elected and returning members of the Assembly and Senate.
-Marlo Bourland, Public Policy Coordinator
BIZ As organizations navigate the post-pandemic work environment, determining where CORNER employees will work is a major consideration. On one hand, businesses are eager to get back to business as usual, but many organizations have determined that remote working — either on a hybrid or complete basis — has enhanced productivity and employee morale.
As employers and employees negotiate and codify their new work-from-home policies, it’s important to recognize cross-border state and local tax issues that may lead to tax surprises for both sides.
Reduce tax risks associates with your remote workforce, which may include multi-state timekeeping, nexus obligations, and employee telecommuter rules.
Don’t be surprised. Identify where your employees are working in order to proactively confront the payroll tax, sales tax, and income tax obligations that remote employees create. While some of these issues may be temporary, as more organizations (and more employees) consider work-from-home approaches, understanding the financial implications associated with such policies is key to help mitigate the risk of unfortunate surprises at tax time.
CLA’s state and local tax professionals can help guide you through these shifting state tax rules by analyzing your compliance obligations and identifying other ways these issues could affect your organization.
Learn more at CLAconnect.com
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