Q4 Newsletter

COMMERCEINSIGHT

STATE OF THE CITY

PRESIDENT MESSAGE

Gratitude abounds as I reflect on all that was experienced within the Roseville Area Chamber of Commerce this year. New heights have been established with the introduction of new resources including the Talent Pipeline Management Program, the Policy Engage Platform, and the nonprofit roundtable discussions. With all these additions, the Roseville business community along with our healthcare, education and government partners are edified and assured of their priority within the Chamber and the City of Roseville.

Similarly, I am grateful for the many high quality events that were offered to our Members. Monthly Chamber events that included beloved breakfasts, lunches, and happy hours were robustly attended. Our young professionals network IGNITE was reignited by many special coffee chats and the unforgettable BASH event. Additionally, SPLASH! 2022 celebrated Roseville as a community that enjoys fun, food, music, and friendship.

All in all, the events and resources that 2022 offered Chamber Members resounded in an enthusiasm for strong business growth and development. Above all, the Roseville Community shined as an extraordinary community to live, work, and do business. To me, it was and always will be the relationships and spirit of unity that pervades the Roseville Area Chamber of Commerce that inspires me most and for what I am most grateful.

A big thank you to CEO Rana Ghadban and the AMAZING chamber team for their commitment to the success of our members and the standard of excellence that defines our Five-Star Accredited Chamber of Commerce.

CHAMBER STAFF

Chief Executive Officer

Rana Ghadban

Director of Membership Services Beth Heneger

Membership Coordinator Carole Dittmer

Event & Sponsorship Coordinator Megan Trent

Marketing Coordinator Maddi Estep

Workforce Development Coordinator

Haseeb Shinwary

Director of Business Development Monica Goodpaster

Director of Finance Amy Triplett

Membership Retention Representative Scott Otsuka

Public Policy Coordinator Marlo Bourland

Business Development Coordinator Gabby Aamodt

BOARD OF DIRECTORS

OFFICERS

President Darlene Cullivan The Gathering Inn

President-Elect Kim Menzel Kaiser Permanente, Roseville

Past President John Mason Gurnee Mason Rushford Bonotto & Forestiere LLP

Secretary/Treasurer Sheila Cardno Silvers HR, LLC

VP Membership Services Justin Curry Banner Bank/DJ Direct Entertainment

VP Economic & Gov’t Affairs Vance Jones Wood Rodgers, Inc.

5 - ECONOMIC & GOVERNMENT AFFAIRS

Alex Brown Captrust

Ann Bouchard

Bouchard Communications Group

Francisco Castillo Union Pacific Railroad

Tracie Denio-Kerby

Roseville Farmers

& Swap Meet

Willy Duncan

College

Joe Flores

& Associates Insurance Services/eXp Realty

Kate Hensler

Tamra Kelly Dignity Health Kat Madru PRIDE Industries Luke Noland Fourscore Coffee Shop Ryan O’Keefe Westpark Communities

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Lisa Peters Randy Peters Catering & Event Center/105 Noshery

Edgar Quilala Consolidated Communications

Shannon Zajec Employers Select Insurance Services

School Dancers

WHY WE ARE ROSEVILLE

This is an abbreviated version of the 2022 State of the City address given by Mayor Krista Bernasconi on August 26. The entire text and video of the speech can be seen at roseville.ca.us/SOC2022

You have seen the WeAreRoseville campaign our City kicked off early in the pandemic. WeAreRoseville has been our walk-up song, a phrase that is shared when we are most proud of our city.

They’re not in order of importance but I do feel that Reason 10 is the basis for why We Are Roseville: It’s the people. Civic leadership takes a willingness to serve. Without the people, the rest on my list isn’t possible. They tackle challenging issues that impact us daily. It takes everyone showing up every day to give their time and talents to make a difference.

Reason 9 that We Are Roseville is Intentional Place-Making. We are fortunate to have developed a vision early on that would determine what kind of city we needed to be. Our place-making process started with laying out large swaths of land holistically… to ensure our community is livable… with schools, fire stations, parks, businesses districts, and a mix of housing types integrated into each specific plan. We do this in partnership with our development community. Before commercial or residential development occurs, they must bear the costs of infrastructure: roads, sidewalks and traffic signals, since we believe that development must pay its own way.

Number 8…We are a Regional Destination.

The Westfield Roseville Galleria Mall attracts more than 13 million visitors a year, more than Disneyland. With 17 dealers representing 20 brands, the Roseville Automall brings visitors from surrounding counties. Dining, arts and shopping in Roseville draws people from near and far. Among 400 eateries and restaurants, we have rockstar chefs who are recognized both regionally and internationally like Taro, Chef Q, Patricio from Nixtacos and Randy Peters. Our arts and music scene includes murals downtown, the third Saturday Art Walk and concerts at The Fountains, Goldfields, Vernon Street Town Square and Royer Park.

Number 7….Our quality of life and civic amenities. We Are Fun.

Opportunities abound in our daily lives in Roseville to learn, grow and do, from museums, parks and libraries, to trails, pools, recreation programs and events. We recently opened our 81st park and have 38 more to go. Residents treasure what Roseville offers. With Measure B funds, the city has completed Harry Crabb and Central parks, expanded library hours, brought back 4th of July fireworks and the goats to help with thatch management.

Reason 6 that We Are Roseville: We Are Safe.

While crime rates around our region and state have increased, our crime rates are down. With our growing city, though, I am especially proud that our council’s 2022/23 budget allows for the hiring of 12 new positions to our police department. We know the issues surrounding homelessness are complex and not only a statewide concern but a concern for our own community. Even though the number of Roseville’s homeless individuals has not increased the last three years, it’s an issue that requires ongoing attention and collective action.

WHY WE ARE ROSEVILLE

We have an all-hazards, all-risk fire department. We enhance our level of protection by requiring our firefighters to also be paramedics since our calls for medical service exceed our calls for traditional fire suppression service. Not all cities have this level of service.

Reason 5 on the list of why We Are Roseville is our high quality education. Roseville students are served by five award-winning school districts and a county office of education. The “rising tide lifts all boats” metaphor could have been written about schools: high performing schools result in an increase in high school and college graduation rates, property values and are an economic boost. The ability for parents to send their child to our public schools has sealed the deal for many to relocate to Roseville.

Reason 4 that We Are Roseville: Our businesses and innovation. Roseville is now where entrepreneurs can find access to capital, be supported and explore opportunities that become a launching pad for success. We are thankful to have the investment of companies such as Cokeva, McKesson, Amazon, Telefunken, Pride and we have future opportunities on the horizon, such as an agreement with Panatonni to develop a jobs center and nearly 2 million square feet of industrial space off Phillip Road.

Moving to Reason 3, it’s that we are a caring community. We casually hear the word nonprofit but often we don’t see the people behind the mission. They are the organizations and people who help us in our worst seasons; they are the ones who rush in when others leave.

Our generous caring community works to prevent, prepare and protect our most vulnerable. And all of this makes for a healthy community, which is Reason 2 that We Are Roseville. We Are Healthy. In Roseville, you have access to 40 miles of off-street walking/biking trails and nearly 100 miles of onstreet bike lanes, with more on the way and by my count, more than 45 gyms and fitness centers. In fact, we’ve been recognized as one of the most playful cities and Placer is consistently named one of the healthiest counties in our state. Residents have access to top notch medical systems.

That brings us to Reason 1 we are who we are…is all of YOU! Each of you cares enough to be here. And each of you shows up daily to make a difference in Roseville. It’s people…all of you… who create this community together every day. Each of you is why We Are Roseville.

Krista Bernasconi

The end of California’s legislative year saw many new policies signed into law that affect all areas of business. The Roseville Area Chamber of Commerce has worked closely with other chambers, the United Chamber Advocacy Network (UCAN), and our elected officials to pass numerous pro-business bills. A few successes from this year’s California Legislative session are:

• SB 49 creates the California Fair Fees Tax Credit for fees paid to a state agency or local government for a permit, license, or other mandatory operating costs when businesses need to cease operations in response to an emergency order. This bill will help address some of the costs faced during the COVID pandemic.

• Now sitting on the Governor’s desk is SB 301 which will require high-volume, third-party online sellers to provide tax and payment information to their platform and contact information to consumers in an attempt to reduce the reselling of stolen goods.

• AB 2164 allows money collected in the Disability Access and Education Revolving Fund to be used as financial assistance for small businesses constructing physical accessibility improvements.

The California Legislator will begin their regular session in January 2023 with newly elected and returning members of the Assembly and Senate.

-Marlo Bourland, Public Policy Coordinator

BIZ

CORNER

As organizations navigate the post-pandemic work environment, determining where employees will work is a major consideration. On one hand, businesses are eager to get back to business as usual, but many organizations have determined that remote working — either on a hybrid or complete basis — has enhanced productivity and employee morale.

As employers and employees negotiate and codify their new work-from-home policies, it’s important to recognize cross-border state and local tax issues that may lead to tax surprises for both sides. Reduce tax risks associates with your remote workforce, which may include multi-state timekeeping, nexus obligations, and employee telecommuter rules.

Don’t be surprised. Identify where your employees are working in order to proactively confront the payroll tax, sales tax, and income tax obligations that remote employees create. While some of these issues may be temporary, as more organizations (and more employees) consider work-from-home approaches, understanding the financial implications associated with such policies is key to help mitigate the risk of unfortunate surprises at tax time.

CLA’s state and local tax professionals can help guide you through these shifting state tax rules by analyzing your compliance obligations and identifying other ways these issues could affect your organization.

AmeriSave Mortgage

Summit Funding - John King

Vital Attire

Quinn Covarrubias - A Professional Corporation

The Shenanigans Agency

Inspired Real Estate Group

Premium Shotz

Acceptance Insurance

Cobex Construction Group

Green Team Junk Real Estate Law Corporation

Bounty Hunters Grind & Grill

DekaLash at Renaissance Creek

Picture of Health Chiropractic & Nutrition

Safe Credit Union

Pizza Twist

& ASSOCIATES INSURANCE SERVICES

JoeH. Flores, JD, MBA has experienced 27 years assisting others navigate the ever-changing Medicare & Affordable Care Act (ACA) healthcare industries. With over 8,000 transactions throughout his career, Joe continues to guide individuals to manage their insurance options with no consultation fee or obligation to enroll. As the CEO of Flores & Associates Insurance Services, and as an independent agent/broker, Joe is an industry expert with real-world experience. Tune in to his weekly radio show Sundays at 1:00pm on AM 1380 The Answer where he discusses the latest trends in the health insurance industry.

Joe is an active board member of both the Roseville Area Chamber of Commerce (RACC) and the Roseville Host Lions Club, where he participates in various community service projects throughout the year. Some of his favorite projects include the Lion's Holiday Food Basket Program and the Tommy Apostolos Fund events.

Please make sure to say "hello" to Joe at future chamber events. You might even have a "Cup of Joe with Joe"

SUN CITY EXECUTIVE DIRECTOR RETIRES

Earl

Wiklund, Executive Director of Sun City Community Association with 18 years of distinguished service to the community retires on October 3, 2022.

In his July retirement announcement, Mr. Wiklund stated “It has been a pleasure working with our Board of Directors, residents and our management team over these many years. Thank you all for the wonderful memories and all that we have accomplished over the years.”

The Board “thanks Earl for his many years of outstanding service and for all the projects and achievements that have been successfully completed and addressed during his tenure”, said David Breninger, Board immediate past-President.

“The impact of Earl’s and our management team’s efforts have greatly contributed to the continued success and improvements of our community and the value of our homes under his leadership”, said Dave Lamon, Board current President.

Mr. Wiklund will assist in the transition period with the newly appointed Executive Director, Geoffrey Browne.

-Joe Flores, Flores & Associates Insurance Services

JUNE - AUGUST 2022

5 Star Accounting & Business Solutions

Agape International Missions

AmeriSave Mortgage

Bozzuto & Company Insurance SVCS

Carte' Jewelers

Clear Channel Outdoor

Cluck N Cone

Daniel Bremerman

Debra C Pattison OD Family Eyecare Center

DekaLash at Renaissance Creek

Desert Capital Management Group Inc.

EXP Realty of California - Alex Fairbanks

Fern Kulpreecha, REALTOR

First Call Hospice & Palliative

Frontline Metal

Green Team Junk

Holly McClain Coaching Ventures, LLC

Homes by Melody Duncan - Nick Sadek

Sotheby's Realty

Hyatt Place Roseville

Inspired Real Estate Group Inc (DRE02151123)

Joe Patterson for State Assembly 2022

Keller Williams Realty / Stenius Real Estate

Left Coast Marketing & Design LLC

Legacy Bloom Investments LLC

MobiNP, Inc.

Murphy Business Sales

NorCal Recycling

Oil Revo

Pacific Shredding Company

Parker’s Hot Dogs of Santa Cruz

PremiumShotz

Quinn Covarrubias - A Professional Corporation

Radiant Waxing

Raley's O-N-E

Rancho Roble Vineyards

Raven's Mark Body Art Collective

Real Estate Law Corporation

Rose Gold Health Acupuncture

Sac Ice

Sacramento River Cats

SD Reliance Management Inc

The Shenanigans Agency

Spendlove Wax Studio

Striving For Achievement Foundation

Tommys Express Car Wash

Tri Pointe Homes

Vista Nut Company

Vital Attire

Weintraub Tobin

Westpark Yoga & Movement

Zothex Flooring, Cabinets & More

RENEWING MEMBERS JUNE - AUGUST 2022

MEMBER SPOTLIGHT

4Life - The Immune System Company

Accurate Cleaning Inc.

Advanced Finishing Systems, Inc. Adventure Kids Dental

Atelier Solutions

Bennett's Kitchen - Bar - Market BitAML

Boren Group

Bounty Hunters Grind & Grill Breaking Phoenix Videography Services

CAPTRUST

Carollo Engineers, Inc. Chix Cabinets Direct Designing Dreams Flooring & Remodeling

Digitally Driven LLC - A Digital Marketing Agency DVS Appraisals, Inc.

Alert 360

Barnett & Linn, Attorneys at Law Burns & Wilcox Class Act Plumbing, Heating & Air CountryHouse Residence Curves

Earl Consulting, LLC Edwards Collision Studios

Ellington Digital Eventy Catering and Event Services

eXp Realty - Joe Flores

EYEcenter Optometric Floor Coverings International Roseville

FUSE3

Gallelli Real Estate

The Goolsby Group at KW Grand Canyon University

Harvest at Fiddyment Ranch

Hearts Landing Ranch Herrig & Vogt, LLP i Street Solutions

Icing on the Cupcake

INNOVA Periodontics & Implant Dentistry Innovative Benefits

Issiah Mobile Auto Detailing Keller Williams - Tamarraw Brown

EMS Consulting Flame & Fire Churrascaria Brazilian Steakhouse

Jay Resendez Attorney at Law MarketSharePR

Medina McKelvey LLP My Thai Kitchen Oakmont of Roseville Old Town Pizza

Kelli's Cookies - For Goodness

Bakes

Law Office of Sean Musgrove Law Offices of Daniel A. Hunt Lost But Not Forgotten Ca Lund Construction

Make A Wish Northeastern & Central CA and Northern NV Mary Kay Cosmetics - Christy Coffey

Mary Kay Cosmetics - Lezlie Lang McKean Family Law Mike Menzel

Morgan Oaks Eternal Preserve, LLC New Pacific School

New Vintage Print

Nor Cal Emergency Medical Training Nor Cal Gun Vault Nugget Market - Blue Oaks Oakmont of Westpark

Placer County Auditor-Controller Raley's Corporate Remedy Rx Pharmacy & Compounding Ripple Effect Consulting River City Bank Roseville Honda Motorsports Roseville Strength and Conditioning

Placer Security Services Plan Steward, Inc.

Platinum Wine Lounge

Point Equity

Pretty Please Aesthetics

Residence Inn Rocklin/Roseville Rocklin Academy Family of Schools

Rocky Ridge Town Center Sequoia Advisory Group Financial and Insurance Services Smile & Shine Dental Soul Original Media Stratus Building Solutions Summerfield of Roseville Memory Care

The UPS Store #4125 United Financial Freedom University of Phoenix WCF Insurance

Roseville Surgery Center Rubicon Flooring & Design Inc. Sacramento Community Tennis Association Sacramento Oral Surgery St. Mary's Coptic Orthodox Church Starbucks Coffee Company

Abound Financial Al Johnson Consulting, LLC AlphaGraphics

ASYST Data Group

ATC Telecommunications Services Bender Insurance Solutions Bertinis German Motors of Roseville Brandman University (Chapman University System)

Brenda Forstall - Choice Benefits & Health Ins. Sol.

Brookfields Restaurant Center Joint Unified School District Chicago Fire ENGEO Incorporated

Eskaton Lodge - Granite Bay First Citizens Bank Flores & Associates Insurance Services

Frayji Design Group Inc Heritage Oaks Memorial Chapel Holiday Inn Express Hotel & Suites Johnson Ranch Management Law Office of Jennifer M. Sullivan

Maidu Village Senior Apts. III Martin Consulting Group

Matthew R. Comfort, DDS. Inc Minuteman Press Roseville Morris Enterprises Prestwood IT Solutions Promote Me

Randy Peters Catering & Event Center

reCREATE

The Salvation Army Sierra Central Credit Union South Placer Rotary Club

A+ Dental Care - Coloma Way

A+ Dental Care - Foothills Blvd.

Aldo Pineschi Consulting Burrell Consulting Group, Inc.

Aba Daba Rentals & Ready Mix

CBRE-Roseville

Corporate Design Group, Inc.

HDL Design Architecture & Interior Design

Johnson Ranch Sports Club

Colonial Village Apartments County of Placer

FAT'S Asia Bistro & Dim Sum Bar Golden Eagle Janitorial Larkspur Landing - Roseville LP Consulting Engineers, Inc.

Lambert Funeral Home - 4916 Pacific Gas & Electric Company Project GO, Inc.

Roseville City School District Roseville Jt. Union High School Dist.

Seale Signs

Placer SPCA

Storage Direct

Tri Counties Bank

UCP of Sacramento and Northern California

Sierra College

TRI Commercial Real Estate

Tri Counties Bank-Pleasant Grove Blvd

UC Davis Graduate School of Management USA Properties Fund Inc. Western Health Advantage Westside Christian Church Whole Foods Market Wise Villa Winery Woodcreek Oaks AM/PM

Rancho Roble Vineyards at SPLASH!

SPLASH! 2022 RECAP

OnSaturday, September 10th, the Roseville Area Chamber of Commerce held their highly anticipated 26th annual SPLASH!

This year, SPLASH! sold out faster than any year previous! Roseville was ready to party! For those who missed out, SPLASH! is Roseville’s biggest party of the year featuring live music, dancing, and all you can eat and drink from some of Roseville area’s best restaurants, wineries, and breweries. This year 30 restaurants, 14 wineries, and 10 breweries participated!

As attendees enjoyed the event, they were encouraged to cast their votes on best food, drink, dessert, and décor. The winners have been chosen! For best food, the winner was Bounty Hunters Grind & Grill. For best drink, the winner was Kitchen 747. For best dessert, it was a tie between The Nugget Market & Kelli’s Cookies. And finally, for best décor, the winner was Federation Brewing!

Thank you to everyone who made SPLASH! 2022 a success this year! The Chamber staff is already busy thinking of how to make next year even better!

PLACER VALLEY 2022

Placer

Valley 2022 is the region’s largest business summit, bringing together South Placer’s economic leaders to connect and collaborate on October 19, 2022 at Bayside’s Blue Oaks campus. This signature event featuring celebrity keynote speaker Daymond John, best known from Shark Tank, is hosted by Roseville Area Chamber of Commerce in partnership with the Auburn, Lincoln and Loomis Chambers of Commerce, and is presented by Placer Valley Tourism. This event will feature a trade show with member booths, break-out sessions, and our celebrity keynote speaker, Daymond John!

Along with Daymond John, we will also have an Economic Outlook session by Chris Thornberg (Beacon Economics), a City Managers Panel, as well as speakers on Regional Tourism, Supply Chain Solutions, Talent Pipeline Management, and so much more!

Don't wait! Get your tickets today!

RosevilleChamber.com/placer-valley-2022

Past Chamber Presidents: Kristen Holihan, Jeff Richardson, Kim Silvers, & Doug Wagemann

UPCOMING EVENTS

10/12 Happy Hour 4:30p.m. - 6:30p.m.

10/14 Ignite Coffee Chats 8:00a.m. - 9:30a.m.

10/19 Placer Valley 2022 11:30a.m. - 6:00p.m.

10/21 Chamber Luncheon 11:00a.m. - 1:00p.m.

10/26 Chamber Orientation 1:00p.m. - 2:30p.m.

10/27 Chamber Breakfast 7:30a.m. - 9:30a.m.

10/28 Economic Development & Government Affairs Committee Meeting 8:00a.m. - 9:00a.m.

11/07 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

11/09 Happy Hour 4:30p.m. - 6:30p.m.

11/11 Chamber Office Closed (Veterans' Day)

11/16 Chamber Orientation 8:30a.m. - 10:00a.m.

11/18 Chamber Luncheon 11:00a.m. - 1:00p.m.

11/24 & 11/25 Chamber Office Closed

12/08 Chamber Breakfast 7:30a.m. - 9:30a.m.

12/09 Ignite Coffee Chats 8:00a.m. - 9:30a.m.

12/14 Chamber Orientation 8:30a.m. - 10:00a.m.

12/14 Happy Hour 4:30p.m. - 6:30p.m.

AMBASSADOR

Iwas

INSIDE

new in town moving to No. California from So. California and thinking of starting a business. I joined the Roseville Chamber and became an Ambassador thinking that it might enable me to get acquainted quickly. Starting my own business meant I had a lot to learn.

Being an Ambassador with the Roseville Chamber means you are helping members and guests at events helping them realize the many benefits of Chamber membership. So…28 years later, my business is a perfect example. I firmly believe my Roseville Chamber membership was key to the development of Bright Beginnings Welcome Service, helping new residents get acquainted and connected with the local business community.

My favorite Chamber events are the Chamber breakfasts-they are energetic and invigorating. I love to hear what other members say about their businesses and that fact coupled with the chance to tell them what I do makes for some serious networking.…I highly recommend it!

CHAMBER

Sharon Brown Bright Beginnings Welcoming Services

- Sharon Brown, Bright Beginnings Welcoming Service & Chamber Ambassador

SO MANY WAYS TO GIVE THIS HOLIDAY SEASON

The holidays are right around the corner and many of our over 100 Non-Profit Members are already hard-at-work planning their holiday fundraisers.

Lost But Not Forgotten gives families experiencing hardships, the Christmas they otherwise wouldn’t have. They are in search of sponsors or shoppers for their Annual Family Christmas Giving Day. For more information call (916) 960-6944 or email Kevin Hernandez at khernandez@deniosmarket.com

Mercy Multiplied is a non-profit Christian organization that helps young women break free from life-controlling issues. They are looking for donations for their annual Prime Rib dinner for Mercy Multiplied residents before they go home for Christmas break. For more information contact Kerri Naber: knabor@ mercymultiplied.com

Placer SPCA will be having a Holiday Open House on December 12th from 5:30pm-8:00pm.  Enjoy delicious drinks & tasty treats, hors d’oeuvres,  Giving Tree, a scrumptious bake sale, raffle prizes, and festive music. Learn more at PlacerSPCA.org/hoh/

The Roseville Historical Society will be hosting their Holiday Open House at the Carnegie Museum (557 Lincoln St.) on December 10th from 10am – 2pm. There will be hot cocoa, crafts, entertainment, and more! This event is free to attend!

November 4th-6th, The Roseville Urban Forest Foundation will be having a bookfair at Barnes & Noble (1256 Galleria Blvd.). A percentage of Barnes & Noble purchases on those days will benefit the Roseville Urban Forest Foundation in their work to bring the benefits or trees into our community.

UCP of Sacramento & Northern California offers programs and services to help children and adults with developmental disabilities live a more independent and confident life. They will be hosting their 2nd Annual Holiday Festival. Families attending will enjoy crafts, hot chocolate, activities, Santa, and a bus tour of the Fab 40s lights. They are looking for sponsors to help make this year’s event a success. They also have a gift wish list for families in need. For more information email: mlaurie@ucpsacto.org

Scan the QR code to see more. We will continue to update this list encourage our Non-Profit Members to send us information on their holiday fundraisers to be included!

SILVER LEVEL

WITH